Tokyo Tech - DTF-2018 - Introduction

INTRO %&4*(/5)*/,*/( '6/%".&/5"-4

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PART 1 LECTURE

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8)"5*4%&4*(/5)*/,*/( “Design thinking is an approach that uses
the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.” ʮσβΠϯγϯΩϯάͱ͸ਓʑͷχʔζ΍໰୊Λɺ σβΠφ ʔͷײੑ΍ϝιουΛ࢖͍ɺ ٕज़త ɾ Ϗδωεతʹ࣮ݱՄೳ ͳ͔ͨͪͰղܾ͢ΔΞϓϩʔνͩɻ ͢ͳΘͪσβΠϯγϯΩ ϯάͱ͸ਓؒத৺ͷΠ ϊϕʔγϣϯͰ͋Δɻ ʯ ςΟϜɹϒϥ΢ϯ https://www.ideo.com/post/design-thinking-in-harvard-business-review ʢCEO, IDEO)

)6."/$&/5&3&% http://www.designkit.org/resources/1

)6."/$&/5&3&% http://www.designkit.org/resources/1 DTF and EDP

%&4*(/&34.&5)0% John E. Arnold Herbert Simon https://medium.com/@szczpanks/design-thinking-where-it-came-from-and-the-type-of-people-who-made-it-all-happen-dc3a05411e53 https://ithinkidesign.wordpress.com/
https://medium.com/titech-eng-and-design/ Buckminster Fuller Victor Papanek Horst Rittel "Wicked Problem" Robert H. McKim Larry Leifer Nigel Cross Richard Buchanan Donald Schon Donald Norman

%&4*(/&34.&5)0%

ETDIPPM David Kelly(IDEO) + Stanford + Hasso
Plattner(SAP)

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%&4*(/130$&44 https://www.ideou.com/pages/design-thinking *%&04UFQT

%&4*(/130$&44 )$%*40 https://u-site.jp/lecture/iso-9241-210-criticism-3

%&4*(/130$&44 .*5YY https://courses.edx.org/courses/course-v1:MITx+11.155x+1T2017/ c200ecdde9a348cf8aad01ee252e2576/

%&4*(/130$&44 https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond 6,%FTJHO$PVODJM%PVCMF%JBNPOE

%&4*(/130$&44 (PPHMF(7%FTJHO4QSJOU https://designsprintkit.withgoogle.com/methods/

4501%&4*(/130$&44 https://medium.com/stanford-d-school/lets-stop-talking-about-the-design- process-7446e52c13e8 https://medium.com/japan/d-school-story1-a9462b96648e

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HMW POV Design Principles Differentiator Touch Point User Experience User
Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓

Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ https://titech-edp.github.io/toolkit/edp-canvas.pdf

Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ - Interview / Observation - Context Map / Stakeholder Map - CJM - Empathy Map - PEST Analysis - Bibliographic Survey - Analogous Inspiration - Expert Interview - POV format - Tatemae method - TCS - Value Graph - HMW patterns - Chat & Doodle - SCAMPER etc. - Spring of Idea - Graveyard of Idea - Manga / Screenplay (Story Spine) - Skit / Movie / Story Telling - New CJM - New Empathy Map - Value Proposition - Elevator Pitch - Flyer - Press Release - Voice of User - User Testing - Testimonial - Product Name - SIPOC - Wizard of Oz - Quick & Dirty Prototyping - Work-like Prototyping - Look-like Prototyping - Dark-horse Prototyping - Functional Prototyping

$BTF4UVEZ"JSCOC TED: How Airbnb designs for trust  https://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust

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$BTF4UVEZ"JSCOC "Photography UX to Increase Sales" - Airbnb
- Joe Zadeh [COMMERCISM 2014] https://www.youtube.com/watch?v=i8Hif7GOgWQ

$BTF4UVEZ(&"EWFOUVSF.3* Transforming healthcare for children and their families:
Doug Dietz at TEDxSanJoseCA 2012  https://www.youtube.com/watch?v=jajduxPD6H4

$BTF4UVEZ(&"EWFOUVSF.3* http://www3.gehealthcare.com/en/products/categories/accessories_and_supplies/adventure_series_for_mr

$BTF4UVEZ*%&0 TED: Design is in the details https://www.ted.com/talks/paul_bennett_ﬁnds_design_in_the_details

PART 2 ACTIVITY

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%&4*(/5)*/,*/(*/50%":ˏ4803-% What are innovative products/services that you use on a
daily? What do you think about the design process how it's made? What part of Design Thinking do you think would be most important to use?

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PART 3 DEBRIEF

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PART 4 DESIGN CHALLENGE

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Tokyo Tech - DTF-2018 - Introduction

Tokyo Tech - DTF-2018 - Introduction

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