J480/580: Listening & Monitoring

2017379e596d2e649db8419390b566ca?s=47 Kelli Matthews
January 22, 2020
Education
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84

J480/580: Listening & Monitoring

1.22.20

2017379e596d2e649db8419390b566ca?s=128

Kelli Matthews

January 22, 2020
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Transcript

  1. Active Listening A way of listening & responding to another

    person to improve mutual satisfaction

  2. Listen to customers in their “natural habitat” Observe interactions Pick

    up clues Collect data What does it mean? What is actionable?

  3. What do you listen for?

  4. 10. The complaint 9. The compliment 8. The problem 7.

    The question 6. The campaign impact 5. The crisis 4. The competitor 3. The crowd 2. The influencer 1. The point of need Marcel Lebrun, Radian6: http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/

  5. Data Insights Actionable Recommendations

  6. What are you looking for?

  7. Trends.

  8. Issues.

  9. Influencers.

  10. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  11. First some tips....

  12. Either/Or Quotes Not Similar Terms Wildcard Advanced Search

  13. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard

    Advanced Search

  14. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar

    Terms Wildcard Advanced Search

  15. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search

  16. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search

  17. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search

  18. Alltop.com BlogSearchEngine.com Socialmention

  19. Twitter Search Socialmention.com Tweetdeck Klout MentionMapp

  20. Boardreader Reddit

  21. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  22. YouTube Vimeo Bing Video TikTok

  23. ListenNotes audiosear.ch iTunes Spotify

  24. Flickr Picsearch Altavista Bing TinEye

  25. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  26. None

  27. Narrow? Wide?

  28. None

  29. narrow: diaper products wide: green/sustainable lifestyle

  30. Level 1: About my biz Level 2: Closely related/ Point

    of need Level 3: Lifestyle info