Upgrade to Pro — share decks privately, control downloads, hide ads and more …

J480/580: Listening & Monitoring

Avatar for Kelli Matthews Kelli Matthews
January 22, 2020
Education
120
0

J480/580: Listening & Monitoring

1.22.20

Avatar for Kelli Matthews

Kelli Matthews

January 22, 2020

More Decks by Kelli Matthews

See All by Kelli Matthews
iPhone Photography 101 (2022)
Avatar for Kelli Matthews kellimatthews
0
66
REAL Oregon Presentation: Strategic Communications
Avatar for Kelli Matthews kellimatthews
0
52
Earned Media: Willamette Valley Wineries Association Training
Avatar for Kelli Matthews kellimatthews
0
79
A Day in the Life: The Value of Immersive Communication Agency Experiences
Avatar for Kelli Matthews kellimatthews
0
61
Farwest_Conference_2022_Social_Digital_Strategy.pdf
Avatar for Kelli Matthews kellimatthews
0
60
Digital Dirt
Avatar for Kelli Matthews kellimatthews
0
77
SOJCssm Spring 2021 Syllabus
Avatar for Kelli Matthews kellimatthews
0
91
Sample Social Media Audit - Real Estate Company (Oregon)
Avatar for Kelli Matthews kellimatthews
0
280
J480/580: Social Network Analysis
Avatar for Kelli Matthews kellimatthews
1
200

Other Decks in Education

See All in Education
2026年度春学期　統計学　第14回　分布についての仮説を検証する ― 仮説検定（１） (2026. 7. 2)
Avatar for Akira Asano akiraasano
PRO
0
140
Estimating Group × Time Interaction in Scale-Transformed CEFR-J Self-Assessment Scores: A Case in Study-Abroad Research
Avatar for Ken Urano uranoken
1
220
AI-Based Speaking Assessment of a Short-Term Study Abroad Program
Avatar for Ken Urano uranoken
0
480
新入社員を「あの子」と呼ばない運動 -PBL その前に- / Stop Calling New Hires "Kids"
Avatar for Steve Aoki aokiplayer
2
830
25-26 CBT Library top items
Avatar for cbtlibrary cbtlibrary
0
180
2026年度春学期　統計学　第9回　確からしさを記述する ー 確率 (2026. 5. 28)
Avatar for Akira Asano akiraasano
PRO
0
200
[2026前期火５] 論理学（京都大学文学部 前期 第10回）「論理学の哲学——意味とは何か（Tonkと推論主義）」
Avatar for Shunsuke Yatabe yatabe
0
290
私たちはなんでテストするんだっけ? Ver.東北IT物産展2026 in 会津若松
Avatar for おおひら camel_404
3
190
0526
Avatar for cbtlibrary cbtlibrary
0
260
Stardy 会社紹介資料
Avatar for 株式会社Stardy stardy
0
7k
sepm-training-sample
Avatar for 株式会社レヴィ levii
0
200
Comentario del plano urbano de Madrid hasta 1860 (1ª parte )
Avatar for Juan Martín Martín juanmartin2026
1
42k

Featured

See All Featured
Rails Girls Zürich Keynote
Avatar for Gregor Martynus gr2m
96
14k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.9k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
6.3k
Lightning Talk: Beautiful Slides for Beginners
Avatar for Ines Montani inesmontani
PRO
2
660
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
28
3.6k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
331
25k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
440
Kristin Tynski - Automating Marketing Tasks With AI
Avatar for Tech SEO Connect techseoconnect
PRO
0
490
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.8k
Highjacked: Video Game Concept Design
Avatar for Ryan Kendrick rkendrick25
PRO
1
450
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.8k
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
970

Transcript

  1. Active Listening A way of listening & responding to another

    person to improve mutual satisfaction

  2. Listen to customers in their “natural habitat” Observe interactions Pick

    up clues Collect data What does it mean? What is actionable?

  3. What do you listen for?

  4. 10. The complaint 9. The compliment 8. The problem 7.

    The question 6. The campaign impact 5. The crisis 4. The competitor 3. The crowd 2. The influencer 1. The point of need Marcel Lebrun, Radian6: http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/

  5. Data Insights Actionable Recommendations

  6. What are you looking for?

  7. Trends.

  8. Issues.

  9. Influencers.

  10. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  11. First some tips....

  12. Either/Or Quotes Not Similar Terms Wildcard Advanced Search

  13. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard

    Advanced Search

  14. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar

    Terms Wildcard Advanced Search

  15. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search

  16. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search

  17. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search

  18. Alltop.com BlogSearchEngine.com Socialmention

  19. Twitter Search Socialmention.com Tweetdeck Klout MentionMapp

  20. Boardreader Reddit

  21. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  22. YouTube Vimeo Bing Video TikTok

  23. ListenNotes audiosear.ch iTunes Spotify

  24. Flickr Picsearch Altavista Bing TinEye

  25. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  26. None

  27. Narrow? Wide?

  28. None

  29. narrow: diaper products wide: green/sustainable lifestyle

  30. Level 1: About my biz Level 2: Closely related/ Point

    of need Level 3: Lifestyle info