J480/580: Listening & Monitoring

1.22.20

Transcript

1. Active Listening A way of listening & responding to another person to improve mutual satisfaction
2. Listen to customers in their “natural habitat” Observe interactions Pick up clues Collect data What does it mean? What is actionable?
3. What do you listen for?
4. 10. The complaint 9. The compliment 8. The problem 7. The question 6. The campaign impact 5. The crisis 4. The competitor 3. The crowd 2. The influencer 1. The point of need Marcel Lebrun, Radian6: http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/
5. Data Insights Actionable Recommendations
6. What are you looking for?
7. Trends.
8. Issues.
9. Influencers.
10. Blogs Facebook Twitter Photos Video Message Boards Podcasts
11. First some tips....
12. Either/Or Quotes Not Similar Terms Wildcard Advanced Search
13. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard Advanced Search
14. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar Terms Wildcard Advanced Search
15. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search
16. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search
17. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search
18. Alltop.com BlogSearchEngine.com Socialmention
19. Twitter Search Socialmention.com Tweetdeck Klout MentionMapp
20. Boardreader Reddit
21. Blogs Facebook Twitter Photos Video Message Boards Podcasts
22. YouTube Vimeo Bing Video TikTok
23. ListenNotes audiosear.ch iTunes Spotify
24. Flickr Picsearch Altavista Bing TinEye
25. Blogs Facebook Twitter Photos Video Message Boards Podcasts
27. Narrow? Wide?
29. narrow: diaper products wide: green/sustainable lifestyle
30. Level 1: About my biz Level 2: Closely related/ Point of need Level 3: Lifestyle info