Upgrade to Pro — share decks privately, control downloads, hide ads and more …

J480/580: Listening & Monitoring

Avatar for Kelli Matthews Kelli Matthews
January 22, 2020
Education
0
100

J480/580: Listening & Monitoring

1.22.20
Avatar for Kelli Matthews

Kelli Matthews

January 22, 2020
Tweet

More Decks by Kelli Matthews

See All by Kelli Matthews
iPhone Photography 101 (2022)
Avatar for Kelli Matthews kellimatthews
0
32
REAL Oregon Presentation: Strategic Communications
Avatar for Kelli Matthews kellimatthews
0
27
Earned Media: Willamette Valley Wineries Association Training
Avatar for Kelli Matthews kellimatthews
0
47
Farwest_Conference_2022_Social_Digital_Strategy.pdf
Avatar for Kelli Matthews kellimatthews
0
40
Digital Dirt
Avatar for Kelli Matthews kellimatthews
0
64
SOJCssm Spring 2021 Syllabus
Avatar for Kelli Matthews kellimatthews
0
56
Sample Social Media Audit - Real Estate Company (Oregon)
Avatar for Kelli Matthews kellimatthews
0
230
J480/580: Social Network Analysis
Avatar for Kelli Matthews kellimatthews
1
180
Social Media Content Planning
Avatar for Kelli Matthews kellimatthews
1
59

Other Decks in Education

See All in Education
ふりかえり研修2025
Avatar for pokotyamu pokotyamu
0
1.2k
미국 교환학생 가서 무료 홈스테이 살면서 인턴 취업하기
Avatar for Seungmin 마량 maryang
0
110
OJTに夢を見すぎていませんか？ ロールプレイ研修の試行錯誤/tryanderror-in-roleplaying-training
Avatar for takipone takipone
1
160
アウトプット0のエンジニアが半年でアウトプットしまくった話 With JAWS-UG
Avatar for モブエンジニア masakiokuda
2
320
計算情報学研究室 （数理情報学第７研究室）紹介スライド (2025)
Avatar for Tomohiko Yokoyama tomonatu8
0
540
モンテカルロ法(3) 発展的アルゴリズム / Simulation 04
Avatar for kaityo256 kaityo256
PRO
7
1.3k
技術文章を書くための執筆技術と実践法（パラグラフライティング）
Avatar for Hisashi Ishihara hisashiishihara
18
6.5k
子どものためのプログラミング道場『CoderDojo』〜法人提携例〜 / Partnership with CoderDojo Japan
Avatar for CoderDojo Japan coderdojojapan
4
16k
実務プログラム
Avatar for リスナビ takenawa
0
6.5k
今も熱いもの！魂を揺さぶる戦士の儀式：マオリ族のハカ
Avatar for Shuma shubox
0
210
アントレプレナーシップ教育 ~ 自分で自分の幸せを決めるために ~
Avatar for Ryosuke Yoshizaki yoshizaki
0
120
Education-JAWS #3 ~教育現場に、AWSのチカラを~
Avatar for モブエンジニア masakiokuda
0
170

Featured

See All Featured
Docker and Python
Avatar for Tania Allard trallard
44
3.5k
Side Projects
Avatar for Sacha Greif sachag
455
42k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
267
13k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
126
53k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
30
2.1k
Visualization
Avatar for Eitan Lees eitanlees
146
16k
Code Reviewing Like a Champion
Avatar for maltzj maltzj
524
40k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
7
740
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
A Modern Web Designer's Workflow
Avatar for Chris Coyier chriscoyier
695
190k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
48
50k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
32
2.4k

Transcript

  1. Active Listening A way of listening & responding to another

    person to improve mutual satisfaction

  2. Listen to customers in their “natural habitat” Observe interactions Pick

    up clues Collect data What does it mean? What is actionable?

  3. What do you listen for?

  4. 10. The complaint 9. The compliment 8. The problem 7.

    The question 6. The campaign impact 5. The crisis 4. The competitor 3. The crowd 2. The influencer 1. The point of need Marcel Lebrun, Radian6: http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/

  5. Data Insights Actionable Recommendations

  6. What are you looking for?

  7. Trends.

  8. Issues.

  9. Influencers.

  10. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  11. First some tips....

  12. Either/Or Quotes Not Similar Terms Wildcard Advanced Search

  13. Green OR Recyclable Baby Wipes Quotes Not Similar Terms Wildcard

    Advanced Search

  14. Green OR Recyclable Baby Wipes Green “Baby Wipes” Not Similar

    Terms Wildcard Advanced Search

  15. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade Similar Terms Wildcard Advanced Search

  16. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade ~Green Baby Tips -Green Wildcard Advanced Search

  17. Green OR Recyclable Baby Wipes Green “Baby Wipes” Green Baby

    Wipes -Cloth - Homemade ~Green Baby Tips -Green “Baby Wipes” *.org Advanced Search

  18. Alltop.com BlogSearchEngine.com Socialmention

  19. Twitter Search Socialmention.com Tweetdeck Klout MentionMapp

  20. Boardreader Reddit

  21. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  22. YouTube Vimeo Bing Video TikTok

  23. ListenNotes audiosear.ch iTunes Spotify

  24. Flickr Picsearch Altavista Bing TinEye

  25. Blogs Facebook Twitter Photos Video Message Boards Podcasts

  26. None

  27. Narrow? Wide?

  28. None

  29. narrow: diaper products wide: green/sustainable lifestyle

  30. Level 1: About my biz Level 2: Closely related/ Point

    of need Level 3: Lifestyle info