Social Media Management for Nonprofits

Overview of key social media concepts for Nonprofit Management class at University of Oregon

Transcript

1. Making the business case for social media.... Or... how to use social media effectively to make a difference.
6. These social media tools are just a fad. Why spend the time/money?
8. Who uses social media?
11. Women &
    Social Media
12. Fastest Growing Segment on Facebook?
    Women over age 55
15. 43 38 39 Age Gender 54% 4 4 68%
17. Democratizing Philanthropy People  outside  the  wealthy,   tradi5onal  “giving  class”  can   par5cipate  online  &  tell  their   stories.   ! Show  stories  of  impact  vs.  tell   people  about  social  problems.  
19. Start with a Plan ! Know what you want to accomplish (objectives) Who you’re trying to reach (audience) How you’re going to get there (strategy) How you’ll measure success (evaluation)
20. The Skills: Writing Web & Blog Content Publishing an e- Newsletter Managing Online Fundraising Creating Digital Photography Working with Digital Video
22. Objection: You can’t measure social media, so how will we know if it’s worth the time/ money/effort/angst?
23. The Trinity of Measurement Interest Attitudes Action
24. Measuring Interest
    ! - Web traffic
    - Page views
    - Click-thrus
    - Blog or other mentions
    - Downloads
    - Followers on Twitter
    - Friends on Facebook
    
25. Measuring Attitudes
    ! - Tonality of comments and posts
    - Inclusion of key messages in content
    - Share of conversation
    - Measure of relationships
    - “Likes” via Facebook
    !
26. Measuring Actions
    - Interactions
    - Revenue raised
    - Items sold
    - Intent or Pledges
    - New leads
    - Subscribers
    ! !