Customers & Collaboration

27b304f67c0cadfa2f37a19f01af8f89?s=47 Lukas Fittl
January 26, 2013

Customers & Collaboration

Workshop/Talk at STARTup Live Vienna #8 (Jan 2013)

27b304f67c0cadfa2f37a19f01af8f89?s=128

Lukas Fittl

January 26, 2013
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Transcript

  1. or: How I stopped worrying and simply asked the customer.

    LUKAS FITTL @lfittl CUSTOMERS & COLLABORATION Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA. Saturday, 26 January 2013
  2. About Myself & Spark59 Founded 2 tech startups, worked with

    many others Saturday, 26 January 2013
  3. Ideation vs Execution Saturday, 26 January 2013

  4. [Story Time] Saturday, 26 January 2013

  5. This Weekend? Mostly Ideation. Saturday, 26 January 2013

  6. Lets collaborate, better. Saturday, 26 January 2013

  7. Group Brainstorming = Toxic Saturday, 26 January 2013

  8. Design Studio Saturday, 26 January 2013

  9. [ Exercise ] Who do you think is your customer?

    Design Studio Saturday, 26 January 2013
  10. Volunteers! Team Member #1 vs Team Member #2 (NOT the

    Team Lead) Design Studio Saturday, 26 January 2013
  11. Write down, Sketch, Use Post-Its. Design Studio Saturday, 26 January

    2013
  12. Give everyone the same time. Timer! (e.g. 3min) Design Studio

    Saturday, 26 January 2013
  13. Customer Interviews Saturday, 26 January 2013

  14. Find people who are into sports, and like to do

    it with friends Saturday, 26 January 2013
  15. [Exercise] Finding Prospects Saturday, 26 January 2013

  16. What sports does he/she do? Saturday, 26 January 2013

  17. Someone who frequently organises it? (calls people, sends out Doodle

    link, etc) Saturday, 26 January 2013
  18. Example Idea: Social Network & Organiser for Sports Enthusiasts Saturday,

    26 January 2013
  19. Example Customer Interview Why? When was the last time? How

    did you decide? And the time before? Saturday, 26 January 2013
  20. Can I have your email to let you know about

    our future product? Saturday, 26 January 2013
  21. Interview Techniques Saturday, 26 January 2013

  22. Shift yourself into the role of a researcher. detective. spy.

    Saturday, 26 January 2013
  23. Take Notes Using Index Cards Saturday, 26 January 2013

  24. Interview Setup ? ! Interviewee Interviewer Note Taker Saturday, 26

    January 2013
  25. Interview Structure 1. Are they your customer? 2. Explore their

    worldview 3. Close & Collect Contact Info Saturday, 26 January 2013
  26. Everybody lies. Because they want to help yo Dr. House

    drawing by ~TortilloN Saturday, 26 January 2013
  27. You are looking for emotions. Frustration. Excitement. Things they care

    about. Saturday, 26 January 2013
  28. Ask about concrete past experiences “When was the last time

    you wrote a blog post?” “Umm, 3 months ago.” NOT future behaviour: “How often do you write blog posts?” “I’m trying to write one every couple of weeks.” Saturday, 26 January 2013
  29. Ask about frequency and details. “When was the last time

    you went to a club? Can you remember the time before that?” And if recent enough: “Did you spend over 50 Euros that night? Saturday, 26 January 2013
  30. Ask “Why?” & be naïve! “Why do you care about

    getting more traffic to your blog?” “It will help me with my consulting career.” vs “Um, I guess its good to have an audience?” Saturday, 26 January 2013
  31. Ask about existing solutions “What do you currently use for

    time tracking?” “Oh, we use Excel - that works fine.” Saturday, 26 January 2013
  32. The Mom (or Dad) Test Credit to @robfitz for the

    idea If you asked your parents, could they lie to you? Never ask people their opinion! Saturday, 26 January 2013
  33. Asking about what they are spending changes the conversation. Saturday,

    26 January 2013
  34. Saturday, 26 January 2013

  35. Saturday, 26 January 2013

  36. Credit: Kathy Sierra Saturday, 26 January 2013

  37. Thanks! @lfittl Saturday, 26 January 2013