CreativeInsights -デザイナーと事業のかかわり-

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1. σβΠφʔͱࣄۀͷؔΘΓ 5 Dec 2014 KUNIORI MAEDA Livesense Inc. Designer _CREATIVE

   INSIGHTS Design in relation to business enterprise

2. גࣜձࣾϦϒηϯε Introduction σβΠφʔ Favorite TV ϚΤμ
   ΫχΦϦ Formula1® / Top Gear

   MSX casio mx-10 _CREATIVE INSIGHTS The first PC Peugeot 406 coupe / MINI Cooper Clubman / Citroen C4 Picasso Favarite car BANDAI NO PLAMODEL Hobby

3. _CREATIVE INSIGHTS Introduction

4. _CREATIVE INSIGHTS

5. ࣄۀͷ໨ඪ΍ݱঢ়Λ஌Δ͜ͱ͔ΒσβΠϯ͸࢝·Δ ࣄۀΛ஌Δ _CREATIVE INSIGHTS Scene 1

6. ࣄۀ,1*ͷਐ௙Λຖ೔ڞ༗ _CREATIVE INSIGHTS ໨ඪ஋ ݱ࣌఺ ୡ੒཰ ண஍ݟࠐΈ ਪܭୡ੒཰ ਪఆ໨ඪࠩ෼ Ԡื਺

   YYYYYY   YYYYYY   ࠾༻཰ YYYYYY   YYYYYY    66࠾༻཰ YYYYYY   YYYYYY    ਪఆച্ YYYYYY   YYYYYY    

7. ͋ ݄Ԡื໨ඪͷڞ༗ _CREATIVE INSIGHTS      

       ໨ඪԠื ࣮Ԡื૯਺

8. εΫϥϜ։ൃ Backlog Refinement Sprint Retrospective Sprint Planning ࣍ͷࢪࡦɾվળҊΛܾఆ͢Δ ࢪࡦͷϙΠϯτΛνʔϜͰݕ౼͠ɺ༏ઌॱҐͳͲΛܾΊͯ։ൃʹ͸͍Δɻ ࠓεϓϦϯτͰߦͬͨ͜ͱΛ,15ͰৼΓฦΓ

   All Sync ࣄۀ෦શମͷਐ௙ڞ༗ձٞ _CREATIVE INSIGHTS

9. _CREATIVE INSIGHTS Scene 2 ݱঢ়ͷ໰୊఺Λௐ΂ɺࢪࡦΛݕ౼͢Δ ࢪࡦΛߟ͑Δ

10. ୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰ͸ɺ੒Ռ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛ࢖ͬͯௐࠪɾ෼ੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ

11. ୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰ͸ɺ੒Ռ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛ࢖ͬͯௐࠪɾ෼ੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ Google Analytics

    Ͳͷϖʔδ͕Α͘ݟΒΕͯΔ͔ɺͲͷϖʔδͰ཭୤͕ଟ͍͔ͳͲ ϢʔβʔͷߦಈΛ೺Ѳ͠վળޮՌ͕ظ଴Ͱ͖Δͱ͜ΖΛௐࠪ͠·͢ɻ ΢Σϒղੳ

12. _CREATIVE INSIGHTS ਺஋͚ͩͰ͸ݟ͑ͮΒ͍λοϓྖҬͳͲ͸ɺ ώʔτϚοϓπʔϧͳͲ΋ར༻ͯ͠ ͲͷϖʔδͷͲ͜ͷՕॴ͕໰୊ͳͷ͔Λ ΑΓৄࡉʹௐ΂ͨ͏͑ͰɺϢʔβʹͱͬͯ ࠷ળͷ6*վળ͸ͳʹ͔Λݕ౼͠·͢ɻ User Insight ώʔτϚοϓπʔϧ

13. _CREATIVE INSIGHTS ͲΜͳࢪࡦΛߦ͏͔ܾఆͨ͠Βɺ։ൃʹೖ͍͖ͬͯ·͢ɻ ϦϦʔε͢Δ͜ͱ͕ɺ໨తͰ͸ͳ͘Ͳͷ͘Β͍ޮՌ͕͋Δ͔"#ςετΛ࣮ࢪ͠·͢ɻ %-10 "#ςετπʔϧ

14. _CREATIVE INSIGHTS _CREATIVE INSIGHTS Scene 3 "#ςετͷ݁ՌɺͲͷΑ͏ͳޮՌ͕͔͋ͬͨ೺Ѳ͢Δ ޮՌΛݟΔ

15. _CREATIVE INSIGHTS ݕࡧ݁Ռ"#ςετ OLD NEW

16. %-10Λ࢖ͬͯͷ"#ςετ _CREATIVE INSIGHTS %&4*(/ 66 $73 վળ཰ վળ৴པ౓ ඇνϟϯϓ཰ 0-%

         /&8            ͍͍݁Ռ΋ѱ͍݁Ռ΋ɺ·ͣ͸਺஋తʹมԽ͕͋Δ͔͕ॏཁɻ มԽ͕͋Δ͜ͱͰݪҼ͕ಛఆͰ͖ɺ࣍ͷࢪࡦͷԾઆ΋ཱͯ΍͍͢ɻ

17. _CREATIVE INSIGHTS %&4*(/ 66 $73 վળ཰ վળ৴པ౓ ඇνϟϯϓ཰ UZQF" 

        UZQF#      UZQF$     UZQF%     UZQF&           ೉͍͠ͷ͕ɺޮՌ͕ඍົͳͱ͖ɻ           UZQF" UZQF# UZQF$ UZQF% UZQF&

18. _CREATIVE INSIGHTS ݁ՌʹΑͬͯ͸ɺݹ͍σβΠϯʹ໭͢͜ͱ΋ɻ ൵͍͚͠Ͳɺ ͜Εઓ૪ͳͷΑͶɻ by Sleggar Law

19. _CREATIVE INSIGHTS ͨͩݹ͍ͷʹ໭ͯ͠΋ɺҙຯ͕ͳ͍ͷͰ ԿނޮՌ͕ͳ͔ͬͨͷ͔ݕূ͠ɺΊ͛ͣʹ࠶νϟϨϯδ ·ͩ·ͩʔ by Sleggar Law

20. _CREATIVE INSIGHTS Scene 4 ୹ظతͳ݁Ռ΋ॏཁͰ͕͢ɺ௕ظతͳࢹ఺΋ಉ࣌ʹߟ͑Δ ௕ظతͳઃܭ

21. શମΛแׅͨ͠ࢹ఺ͰσβΠϯ͢Δɻ খ͍͞λεΫͰ΋ύʔπͷվળ͚ͩʹཹ·Βͣɺࢪࡦͱฏߦͯ͠ Ұ؏ੑͷ͋ΔσβΠϯʹϒϥϯσΟϯάपΓ΋ڧԽ͢Δɻ

22. ΨΠυϥΠϯΛઃ͚ɺύʔπ΋Ϟδϡʔϧ୯ҐͰ੔ཧ͢Δ "#ςετͰύʔπ͕૿࢈͞ΕΔͱɺංେԽͯ͠σβΠϯʹҰ؏ੑ͕ͳ͘ͳΔɻ ͦΕΛ๷͙ͨΊʹύʔπϦετΛ࡞੒ͯ͠؅ཧɻ

23. "#ςετ͚ͩ΍ͬͯΕ͹͍͍αΠτʹͳΔͷʁ _CREATIVE INSIGHTS

24. _CREATIVE INSIGHTS Scene 5 Ϣʔβʔʹਅʹ࢖ͬͯ΋Β͑ΔαʔϏε΁ σβΠφʔͷҙࢤ

25. ͋ͨΓ·͑Λɺൃ໌͠Α͏ɻͱ͍͏ϏδϣϯΛ࣮ݱ͢ΔͨΊʹɺར༻͢ΔϢʔβʹ৴པ͞Εɺ ແͯ͘͸ͳΒͳ͍αʔϏεΛ࡞Γ্͍͛ͯͨ͘Ίͷຊ࣭Λଊ͑ͨσβΠϯ͕Ͱ͖Δਓࡐ΁ ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy _CREATIVE INSIGHTS Scene 5

26. ࣄۀͷ໨త΍ɺࢪࡦͷҙਤΛཧղͨ͠͏͑Ͱ σβΠϯͰ͖͍ͯΔ͔ɻ ҧ࿨ײͷ෷১ ڞ૑ ҙਤͷ࣮ݱ ࡞੒ͨ͠σβΠϯ͸ϢʔβʹࠞཚΛট͘ ૷০΍6*ʹͳ͍ͬͯͳ͍͔ɻ σβΠφ͚ͩͷࣗݾຬ଍ʹͳ͍ͬͯͳ͍͔ɻ νʔϜͰߟ͑ɺٞ࿦͍͋͠Ϣʔβʔʹͱͬͯ Θ͔Γ΍͘͢࢖͍΍͍͢΋ͷʹͳ͍ͬͯΔ͔ɻ

    ࣋ଓՄೳͳϒϥϯσΟϯά αʔϏεΛ௕ظతʹൟӫͤ͞ΔͨΊʹɺ Ұ؏ͨ͠σβΠϯදݱ΍டং͋Δϧʔϧͷ ߏங͕Ͱ͖͍ͯΔ͔ɻ Essential Design Focus on Question Collaborative Design Sustainable Brand _CREATIVE INSIGHTS Scene 5 ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy

27. _CREATIVE INSIGHTS ·ͱΊ ϦϒηϯεͷσβΠφʔͱ͸ Last Scene

28. ͍ΖΜͳ৬छͷϝϯόʔ͕͍·͕͢ɺνʔϜͰσβΠϯΛ૑Δͱ͍͏ҙ͕ࣝେࣄɻ ͦΕΏ͑ʹɺσβΠϯදݱʹରͯ͠͸੹೚Λ΋ͬͯ࡞ΓࠐΉɻ σβΠφʔͱ͍͏৬छʹͱΒΘΕͳ͍ Livesense Design Philosophy _CREATIVE INSIGHTS

29. ϏδωεΛ੒௕ͤ͞ΔͨΊʹ ೳಈతʹಈ͚Δ͔ Livesense Design Philosophy _CREATIVE INSIGHTS ࢪࡦΛड͚Δ͚ͩͳ͘ɺࣗΒ΋࢓ࣄΛੜΈग़࢟͢੎͕େࣄ

30. ྖҬԣஅ͢Δ͜ͱͰ ͋Βͨͳ໰୊ղܾʹऔΓ૊Ή Livesense Design Philosophy _CREATIVE INSIGHTS

31. ϢʔβʔʹͱͬͯɺՁ஋͋ΔαʔϏεΛ Livesense Design Philosophy _CREATIVE INSIGHTS

32. Livesense Design Philosophy _CREATIVE INSIGHTS ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ ҰॹʹαʔϏεΛ૑Γ͍ͨσβΠφʔઈࢍେืू Α͒
    ԶͷͶ͙ΒͲ͜ʁ by Sleggar

    Law

33. ͋ ͨ Γ · ͑ Λ ɺ ൃ ໌ ͠

    Α ͏ ɻ