CreativeInsights -デザイナーと事業のかかわり-

12月5日に開催されたデザイナーイベントCreativeInsightsのLT資料です。

Transcript

1. σβΠφʔͱࣄۀͷؔΘΓ 5 Dec 2014 KUNIORI MAEDA Livesense Inc. Designer _CREATIVE INSIGHTS Design in relation to business enterprise
2. גࣜձࣾϦϒηϯε Introduction σβΠφʔ Favorite TV ϚΤμ
   ΫχΦϦ Formula1® / Top Gear MSX casio mx-10 _CREATIVE INSIGHTS The first PC Peugeot 406 coupe / MINI Cooper Clubman / Citroen C4 Picasso Favarite car BANDAI NO PLAMODEL Hobby
3. _CREATIVE INSIGHTS Introduction
4. _CREATIVE INSIGHTS
5. ࣄۀͷ໨ඪ΍ݱঢ়Λ஌Δ͜ͱ͔ΒσβΠϯ͸࢝·Δ ࣄۀΛ஌Δ _CREATIVE INSIGHTS Scene 1
6. ࣄۀ,1*ͷਐ௙Λຖ೔ڞ༗ _CREATIVE INSIGHTS ໨ඪ஋ ݱ࣌఺ ୡ੒཰ ண஍ݟࠐΈ ਪܭୡ੒཰ ਪఆ໨ඪࠩ෼ Ԡื਺ YYYYYY   YYYYYY   ࠾༻཰ YYYYYY   YYYYYY    66࠾༻཰ YYYYYY   YYYYYY    ਪఆച্ YYYYYY   YYYYYY    
7. ͋ ݄Ԡื໨ඪͷڞ༗ _CREATIVE INSIGHTS           ໨ඪԠื ࣮Ԡื૯਺
8. εΫϥϜ։ൃ Backlog Refinement Sprint Retrospective Sprint Planning ࣍ͷࢪࡦɾվળҊΛܾఆ͢Δ ࢪࡦͷϙΠϯτΛνʔϜͰݕ౼͠ɺ༏ઌॱҐͳͲΛܾΊͯ։ൃʹ͸͍Δɻ ࠓεϓϦϯτͰߦͬͨ͜ͱΛ,15ͰৼΓฦΓ All Sync ࣄۀ෦શମͷਐ௙ڞ༗ձٞ _CREATIVE INSIGHTS
9. _CREATIVE INSIGHTS Scene 2 ݱঢ়ͷ໰୊఺Λௐ΂ɺࢪࡦΛݕ౼͢Δ ࢪࡦΛߟ͑Δ
10. ୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰ͸ɺ੒Ռ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛ࢖ͬͯௐࠪɾ෼ੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ
11. ୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰ͸ɺ੒Ռ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛ࢖ͬͯௐࠪɾ෼ੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ Google Analytics Ͳͷϖʔδ͕Α͘ݟΒΕͯΔ͔ɺͲͷϖʔδͰ཭୤͕ଟ͍͔ͳͲ ϢʔβʔͷߦಈΛ೺Ѳ͠վળޮՌ͕ظ଴Ͱ͖Δͱ͜ΖΛௐࠪ͠·͢ɻ ΢Σϒղੳ
12. _CREATIVE INSIGHTS ਺஋͚ͩͰ͸ݟ͑ͮΒ͍λοϓྖҬͳͲ͸ɺ ώʔτϚοϓπʔϧͳͲ΋ར༻ͯ͠ ͲͷϖʔδͷͲ͜ͷՕॴ͕໰୊ͳͷ͔Λ ΑΓৄࡉʹௐ΂ͨ͏͑ͰɺϢʔβʹͱͬͯ ࠷ળͷ6*վળ͸ͳʹ͔Λݕ౼͠·͢ɻ User Insight ώʔτϚοϓπʔϧ
13. _CREATIVE INSIGHTS ͲΜͳࢪࡦΛߦ͏͔ܾఆͨ͠Βɺ։ൃʹೖ͍͖ͬͯ·͢ɻ ϦϦʔε͢Δ͜ͱ͕ɺ໨తͰ͸ͳ͘Ͳͷ͘Β͍ޮՌ͕͋Δ͔"#ςετΛ࣮ࢪ͠·͢ɻ %-10 "#ςετπʔϧ
14. _CREATIVE INSIGHTS _CREATIVE INSIGHTS Scene 3 "#ςετͷ݁ՌɺͲͷΑ͏ͳޮՌ͕͔͋ͬͨ೺Ѳ͢Δ ޮՌΛݟΔ
15. _CREATIVE INSIGHTS ݕࡧ݁Ռ"#ςετ OLD NEW
16. %-10Λ࢖ͬͯͷ"#ςετ _CREATIVE INSIGHTS %&4*(/ 66 $73 վળ཰ վળ৴པ౓ ඇνϟϯϓ཰ 0-%      /&8            ͍͍݁Ռ΋ѱ͍݁Ռ΋ɺ·ͣ͸਺஋తʹมԽ͕͋Δ͔͕ॏཁɻ มԽ͕͋Δ͜ͱͰݪҼ͕ಛఆͰ͖ɺ࣍ͷࢪࡦͷԾઆ΋ཱͯ΍͍͢ɻ
17. _CREATIVE INSIGHTS %&4*(/ 66 $73 վળ཰ վળ৴པ౓ ඇνϟϯϓ཰ UZQF"      UZQF#      UZQF$     UZQF%     UZQF&           ೉͍͠ͷ͕ɺޮՌ͕ඍົͳͱ͖ɻ           UZQF" UZQF# UZQF$ UZQF% UZQF&
18. _CREATIVE INSIGHTS ݁ՌʹΑͬͯ͸ɺݹ͍σβΠϯʹ໭͢͜ͱ΋ɻ ൵͍͚͠Ͳɺ ͜Εઓ૪ͳͷΑͶɻ by Sleggar Law
19. _CREATIVE INSIGHTS ͨͩݹ͍ͷʹ໭ͯ͠΋ɺҙຯ͕ͳ͍ͷͰ ԿނޮՌ͕ͳ͔ͬͨͷ͔ݕূ͠ɺΊ͛ͣʹ࠶νϟϨϯδ ·ͩ·ͩʔ by Sleggar Law
20. _CREATIVE INSIGHTS Scene 4 ୹ظతͳ݁Ռ΋ॏཁͰ͕͢ɺ௕ظతͳࢹ఺΋ಉ࣌ʹߟ͑Δ ௕ظతͳઃܭ
21. શମΛแׅͨ͠ࢹ఺ͰσβΠϯ͢Δɻ খ͍͞λεΫͰ΋ύʔπͷվળ͚ͩʹཹ·Βͣɺࢪࡦͱฏߦͯ͠ Ұ؏ੑͷ͋ΔσβΠϯʹϒϥϯσΟϯάपΓ΋ڧԽ͢Δɻ
22. ΨΠυϥΠϯΛઃ͚ɺύʔπ΋Ϟδϡʔϧ୯ҐͰ੔ཧ͢Δ "#ςετͰύʔπ͕૿࢈͞ΕΔͱɺංେԽͯ͠σβΠϯʹҰ؏ੑ͕ͳ͘ͳΔɻ ͦΕΛ๷͙ͨΊʹύʔπϦετΛ࡞੒ͯ͠؅ཧɻ
23. "#ςετ͚ͩ΍ͬͯΕ͹͍͍αΠτʹͳΔͷʁ _CREATIVE INSIGHTS
24. _CREATIVE INSIGHTS Scene 5 Ϣʔβʔʹਅʹ࢖ͬͯ΋Β͑ΔαʔϏε΁ σβΠφʔͷҙࢤ
25. ͋ͨΓ·͑Λɺൃ໌͠Α͏ɻͱ͍͏ϏδϣϯΛ࣮ݱ͢ΔͨΊʹɺར༻͢ΔϢʔβʹ৴པ͞Εɺ ແͯ͘͸ͳΒͳ͍αʔϏεΛ࡞Γ্͍͛ͯͨ͘Ίͷຊ࣭Λଊ͑ͨσβΠϯ͕Ͱ͖Δਓࡐ΁ ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy _CREATIVE INSIGHTS Scene 5
26. ࣄۀͷ໨త΍ɺࢪࡦͷҙਤΛཧղͨ͠͏͑Ͱ σβΠϯͰ͖͍ͯΔ͔ɻ ҧ࿨ײͷ෷১ ڞ૑ ҙਤͷ࣮ݱ ࡞੒ͨ͠σβΠϯ͸ϢʔβʹࠞཚΛট͘ ૷০΍6*ʹͳ͍ͬͯͳ͍͔ɻ σβΠφ͚ͩͷࣗݾຬ଍ʹͳ͍ͬͯͳ͍͔ɻ νʔϜͰߟ͑ɺٞ࿦͍͋͠Ϣʔβʔʹͱͬͯ Θ͔Γ΍͘͢࢖͍΍͍͢΋ͷʹͳ͍ͬͯΔ͔ɻ ࣋ଓՄೳͳϒϥϯσΟϯά αʔϏεΛ௕ظతʹൟӫͤ͞ΔͨΊʹɺ Ұ؏ͨ͠σβΠϯදݱ΍டং͋Δϧʔϧͷ ߏங͕Ͱ͖͍ͯΔ͔ɻ Essential Design Focus on Question Collaborative Design Sustainable Brand _CREATIVE INSIGHTS Scene 5 ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy
27. _CREATIVE INSIGHTS ·ͱΊ ϦϒηϯεͷσβΠφʔͱ͸ Last Scene
28. ͍ΖΜͳ৬छͷϝϯόʔ͕͍·͕͢ɺνʔϜͰσβΠϯΛ૑Δͱ͍͏ҙ͕ࣝେࣄɻ ͦΕΏ͑ʹɺσβΠϯදݱʹରͯ͠͸੹೚Λ΋ͬͯ࡞ΓࠐΉɻ σβΠφʔͱ͍͏৬छʹͱΒΘΕͳ͍ Livesense Design Philosophy _CREATIVE INSIGHTS
29. ϏδωεΛ੒௕ͤ͞ΔͨΊʹ ೳಈతʹಈ͚Δ͔ Livesense Design Philosophy _CREATIVE INSIGHTS ࢪࡦΛड͚Δ͚ͩͳ͘ɺࣗΒ΋࢓ࣄΛੜΈग़࢟͢੎͕େࣄ
30. ྖҬԣஅ͢Δ͜ͱͰ ͋Βͨͳ໰୊ղܾʹऔΓ૊Ή Livesense Design Philosophy _CREATIVE INSIGHTS
31. ϢʔβʔʹͱͬͯɺՁ஋͋ΔαʔϏεΛ Livesense Design Philosophy _CREATIVE INSIGHTS
32. Livesense Design Philosophy _CREATIVE INSIGHTS ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ ҰॹʹαʔϏεΛ૑Γ͍ͨσβΠφʔઈࢍେืू Α͒
    ԶͷͶ͙ΒͲ͜ʁ by Sleggar Law
33. ͋ ͨ Γ · ͑ Λ ɺ ൃ ໌ ͠ Α ͏ ɻ