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CreativeInsights -デザイナーと事業のかかわり-
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Livesense Inc.
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December 05, 2014
Design
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CreativeInsights -デザイナーと事業のかかわり-
12月5日に開催されたデザイナーイベントCreativeInsightsのLT資料です。
Livesense Inc.
PRO
December 05, 2014
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Transcript
σβΠφʔͱࣄۀͷؔΘΓ 5 Dec 2014 KUNIORI MAEDA Livesense Inc. Designer _CREATIVE
INSIGHTS Design in relation to business enterprise
גࣜձࣾϦϒηϯε Introduction σβΠφʔ Favorite TV ϚΤμΫχΦϦ Formula1® / Top Gear
MSX casio mx-10 _CREATIVE INSIGHTS The first PC Peugeot 406 coupe / MINI Cooper Clubman / Citroen C4 Picasso Favarite car BANDAI NO PLAMODEL Hobby
_CREATIVE INSIGHTS Introduction
_CREATIVE INSIGHTS
ࣄۀͷඪݱঢ়ΛΔ͜ͱ͔ΒσβΠϯ࢝·Δ ࣄۀΛΔ _CREATIVE INSIGHTS Scene 1
ࣄۀ,1*ͷਐΛຖڞ༗ _CREATIVE INSIGHTS ඪ ݱ࣌ ୡ ணݟࠐΈ ਪܭୡ ਪఆඪࠩ Ԡื
YYYYYY YYYYYY ࠾༻ YYYYYY YYYYYY 66࠾༻ YYYYYY YYYYYY ਪఆച্ YYYYYY YYYYYY
͋ ݄Ԡืඪͷڞ༗ _CREATIVE INSIGHTS
ඪԠื ࣮Ԡื૯
εΫϥϜ։ൃ Backlog Refinement Sprint Retrospective Sprint Planning ࣍ͷࢪࡦɾվળҊΛܾఆ͢Δ ࢪࡦͷϙΠϯτΛνʔϜͰݕ౼͠ɺ༏ઌॱҐͳͲΛܾΊͯ։ൃʹ͍Δɻ ࠓεϓϦϯτͰߦͬͨ͜ͱΛ,15ͰৼΓฦΓ
All Sync ࣄۀ෦શମͷਐڞ༗ձٞ _CREATIVE INSIGHTS
_CREATIVE INSIGHTS Scene 2 ݱঢ়ͷΛௐɺࢪࡦΛݕ౼͢Δ ࢪࡦΛߟ͑Δ
୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰɺՌ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛͬͯௐࠪɾੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ
୯ʹͻΒΊ͖͚ͩͷࢪࡦҊ͚ͩͰɺՌ͕͋Δ͔Ͳ͏͔Θ͔Βͳ͍ͷͰ ࣄલʹ͜ΕΒπʔϧΛͬͯௐࠪɾੳΛ͓͜ͳ͍·͢ɻ _CREATIVE INSIGHTS "OBMZUJDT ώʔτϚοϓͳͲ "#ςετɾଟมྔςετπʔϧ πʔϧ Google Analytics
Ͳͷϖʔδ͕Α͘ݟΒΕͯΔ͔ɺͲͷϖʔδͰ͕ଟ͍͔ͳͲ ϢʔβʔͷߦಈΛѲ͠վળޮՌ͕ظͰ͖Δͱ͜ΖΛௐࠪ͠·͢ɻ Σϒղੳ
_CREATIVE INSIGHTS ͚ͩͰݟ͑ͮΒ͍λοϓྖҬͳͲɺ ώʔτϚοϓπʔϧͳͲར༻ͯ͠ ͲͷϖʔδͷͲ͜ͷՕॴ͕ͳͷ͔Λ ΑΓৄࡉʹௐͨ͏͑ͰɺϢʔβʹͱͬͯ ࠷ળͷ6*վળͳʹ͔Λݕ౼͠·͢ɻ User Insight ώʔτϚοϓπʔϧ
_CREATIVE INSIGHTS ͲΜͳࢪࡦΛߦ͏͔ܾఆͨ͠Βɺ։ൃʹೖ͍͖ͬͯ·͢ɻ ϦϦʔε͢Δ͜ͱ͕ɺతͰͳ͘Ͳͷ͘Β͍ޮՌ͕͋Δ͔"#ςετΛ࣮ࢪ͠·͢ɻ %-10 "#ςετπʔϧ
_CREATIVE INSIGHTS _CREATIVE INSIGHTS Scene 3 "#ςετͷ݁ՌɺͲͷΑ͏ͳޮՌ͕͔͋ͬͨѲ͢Δ ޮՌΛݟΔ
_CREATIVE INSIGHTS ݕࡧ݁Ռ"#ςετ OLD NEW
%-10Λͬͯͷ"#ςετ _CREATIVE INSIGHTS %&4*(/ 66 $73 վળ վળ৴པ ඇνϟϯϓ 0-%
/&8 ͍͍݁Ռѱ͍݁Ռɺ·ͣతʹมԽ͕͋Δ͔͕ॏཁɻ มԽ͕͋Δ͜ͱͰݪҼ͕ಛఆͰ͖ɺ࣍ͷࢪࡦͷԾઆཱ͍ͯ͢ɻ
_CREATIVE INSIGHTS %&4*(/ 66 $73 վળ վળ৴པ ඇνϟϯϓ UZQF"
UZQF# UZQF$ UZQF% UZQF& ͍͠ͷ͕ɺޮՌ͕ඍົͳͱ͖ɻ UZQF" UZQF# UZQF$ UZQF% UZQF&
_CREATIVE INSIGHTS ݁ՌʹΑͬͯɺݹ͍σβΠϯʹ͢͜ͱɻ ൵͍͚͠Ͳɺ ͜Εઓ૪ͳͷΑͶɻ by Sleggar Law
_CREATIVE INSIGHTS ͨͩݹ͍ͷʹͯ͠ɺҙຯ͕ͳ͍ͷͰ ԿނޮՌ͕ͳ͔ͬͨͷ͔ݕূ͠ɺΊ͛ͣʹ࠶νϟϨϯδ ·ͩ·ͩʔ by Sleggar Law
_CREATIVE INSIGHTS Scene 4 ظతͳ݁ՌॏཁͰ͕͢ɺظతͳࢹಉ࣌ʹߟ͑Δ ظతͳઃܭ
શମΛแׅͨ͠ࢹͰσβΠϯ͢Δɻ খ͍͞λεΫͰύʔπͷվળ͚ͩʹཹ·Βͣɺࢪࡦͱฏߦͯ͠ Ұ؏ੑͷ͋ΔσβΠϯʹϒϥϯσΟϯάपΓڧԽ͢Δɻ
ΨΠυϥΠϯΛઃ͚ɺύʔπϞδϡʔϧ୯ҐͰཧ͢Δ "#ςετͰύʔπ͕૿࢈͞ΕΔͱɺංେԽͯ͠σβΠϯʹҰ؏ੑ͕ͳ͘ͳΔɻ ͦΕΛ͙ͨΊʹύʔπϦετΛ࡞ͯ͠ཧɻ
"#ςετ͚ͩͬͯΕ͍͍αΠτʹͳΔͷʁ _CREATIVE INSIGHTS
_CREATIVE INSIGHTS Scene 5 ϢʔβʔʹਅʹͬͯΒ͑ΔαʔϏε σβΠφʔͷҙࢤ
͋ͨΓ·͑Λɺൃ໌͠Α͏ɻͱ͍͏ϏδϣϯΛ࣮ݱ͢ΔͨΊʹɺར༻͢ΔϢʔβʹ৴པ͞Εɺ ແͯ͘ͳΒͳ͍αʔϏεΛ࡞Γ্͍͛ͯͨ͘Ίͷຊ࣭Λଊ͑ͨσβΠϯ͕Ͱ͖Δਓࡐ ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy _CREATIVE INSIGHTS Scene 5
ࣄۀͷతɺࢪࡦͷҙਤΛཧղͨ͠͏͑Ͱ σβΠϯͰ͖͍ͯΔ͔ɻ ҧײͷ১ ڞ ҙਤͷ࣮ݱ ࡞ͨ͠σβΠϯϢʔβʹࠞཚΛট͘ ০6*ʹͳ͍ͬͯͳ͍͔ɻ σβΠφ͚ͩͷࣗݾຬʹͳ͍ͬͯͳ͍͔ɻ νʔϜͰߟ͑ɺ͍ٞ͋͠Ϣʔβʔʹͱͬͯ Θ͔Γ͍͍͘͢͢ͷʹͳ͍ͬͯΔ͔ɻ
࣋ଓՄೳͳϒϥϯσΟϯά αʔϏεΛظతʹൟӫͤ͞ΔͨΊʹɺ Ұ؏ͨ͠σβΠϯදݱடং͋Δϧʔϧͷ ߏங͕Ͱ͖͍ͯΔ͔ɻ Essential Design Focus on Question Collaborative Design Sustainable Brand _CREATIVE INSIGHTS Scene 5 ຊ࣭Λଊ͑ͨσβΠϯ Livesense Design Philosophy
_CREATIVE INSIGHTS ·ͱΊ ϦϒηϯεͷσβΠφʔͱ Last Scene
͍ΖΜͳ৬छͷϝϯόʔ͕͍·͕͢ɺνʔϜͰσβΠϯΛΔͱ͍͏ҙ͕ࣝେࣄɻ ͦΕΏ͑ʹɺσβΠϯදݱʹରͯ͠Λͬͯ࡞ΓࠐΉɻ σβΠφʔͱ͍͏৬छʹͱΒΘΕͳ͍ Livesense Design Philosophy _CREATIVE INSIGHTS
ϏδωεΛͤ͞ΔͨΊʹ ೳಈతʹಈ͚Δ͔ Livesense Design Philosophy _CREATIVE INSIGHTS ࢪࡦΛड͚Δ͚ͩͳ͘ɺࣗΒࣄΛੜΈग़͕࢟͢େࣄ
ྖҬԣஅ͢Δ͜ͱͰ ͋ΒͨͳղܾʹऔΓΉ Livesense Design Philosophy _CREATIVE INSIGHTS
ϢʔβʔʹͱͬͯɺՁ͋ΔαʔϏεΛ Livesense Design Philosophy _CREATIVE INSIGHTS
Livesense Design Philosophy _CREATIVE INSIGHTS ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ ҰॹʹαʔϏεΛΓ͍ͨσβΠφʔઈࢍେืू Α͒ԶͷͶ͙ΒͲ͜ʁ by Sleggar
Law
͋ ͨ Γ · ͑ Λ ɺ ൃ ໌ ͠
Α ͏ ɻ