The Basic Course - Tom Garrity

Transcript

1. Tom Garrity
   The Garrity Group Public Relations
   Web: Garritypr.com
   Social: @Garritypr
   Email: info@garritypr.com
   Phone: 505-898-8689
   Leveraging Social Media & Research
   for Economic Development
   

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2. The Garrity Group
   Established 1997
   Pre-2008 Western US Focus
   Post 2008 New Mexico Focus
   Practice Areas:
   Media Relations, Social/Digital, Issue
   Management, Crisis Communication,
   Community Relations, Training/Planning
   

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3. TGG’s Four Step Process
   

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5. But first, some perception perspective
   

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6. 2020 Survey
   • 408 Adults Surveyed
   • January 21-30, 2020
   • 95% level of confidence
   • Statewide
   • Mirrors the Census
   • First survey in 2011
   

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7. 50%
   Entities with more than 50% can engage
   in proactive discussions right away!
   Entities with less than 50% need to
   provide two defensive points before
   sharing positive talking points.
   

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8. GPS 2020
   

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9. GPS 2020
   

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10. GPS 2020
    

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11. GPS 2020
    

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12. GPS 2020
    

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13. Perception Pairings…
    

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14. Industries and Professions
    THE PAIRINGS!
    -- RULES --
    People Connect to People
    People don’t connect to buildings or institutions
    Industries and Institutions should leverage strengths
    of relevant professions
    

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15. GOOD Pairings
    • Small Business
    • Farm & Ranch
    • National Laboratories
    • Renewable Energy
    • Universities/Community Colleges
    

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16. Beneficial Pairings
    Schools Teachers
    Labs Scientists
    Local Banks Accountants
    Medical System Doctors
    

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17. Troubled Pairings
    Lawyers with Courts/Justice System
    Business Owners and
    Out of State Businesses
    State and Federal Government Leaders
    

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18. Trusted Sources vs.
    Accessed Sources
    

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19. News New Mexicans Access
    

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20. Ineffective organizations are
    trying to connect everywhere
    instead of where there is capacity.
    Be relevant, realistic and
    reputable
    

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21. Social Media Cs
    Cool: TickTok, SnapChat
    Capacity: FaceBook, Instagram
    Controversy: Twitter
    Connect: Linkedin
    

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22. Social Posting and Listening
    Meltwater
    Hootsuite
    Later
    Buffer
    TweetReach
    Brandwatch
    Awario
    Critical Mention
    

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23. March 2020
    2.6b monthly active users
    2.6b daily active users
    96% mobile daily active users
    

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24. 330M monthly active users
    145M daily active users
    22% of US adults use twitter
    66% are male & 34% are female
    

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25. 2B unique visitors monthly
    5B videos watch each day
    73% of US adults use YouTube
    78% are male & 68% are female
    50m creators
    

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26. 360 Monthly Active Users
    218M average daily active users
    73% of users are 18-24 years
    3B snaps created daily
    

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27. 675M members
    310M active monthly users
    47% use monthly
    B2B Most Active (jobs & leads)
    There are 87 million Millennials on LinkedIn
    11 million in decision-making positions.
    

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28. 6/10 users actively look for industry insights.
    280 billion feed updates are viewed annually.
    LinkedIn makes up more than 50% of all
    social traffic to B2B websites & blogs.
    

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29. LinkedIn Publishing Platform
    Join Groups
    Create Groups
    Build Voice & Credibility
    Ways to Engage on LinkedIn
    

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31. Essential Tools
    (page 22)
    • Advertising – Traditional, Digital
    • Publicity – News releases, social/digital
    • Promo Material – Brochure, Website, Flyer
    • Direct Mail – Printed, Electronic, Image,
    informational, celebratory
    • Personal Selling – Branding is the sum of all
    experiences, does your personal & work brand
    align or are they in conflict?
    

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32. Tom’s Tools
    • Target/Media List – Prospects, Supporters,
    Traditional & Digital Media
    • Editorial & Content Calendar – Themes, trade
    shows and events/outreach; LinkedIn
    • Tools – Website, Brochure (print/digital),
    Content and Images
    • Success stories – They have credibility
    

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33. tom@garritypr.com
    LinkedIn: tomgpr
    Twitter:@tom_garrity
    Website: garritypr.com
    Leveraging Social
    Media & Research
    for Economic
    Development
    Where to find me
    

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