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The Basic Course - Tom Garrity

The Basic Course - Tom Garrity


Mark Lautman

August 07, 2020


  1. Tom Garrity The Garrity Group Public Relations Web: Garritypr.com Social:

    @Garritypr Email: info@garritypr.com Phone: 505-898-8689 Leveraging Social Media & Research for Economic Development
  2. The Garrity Group Established 1997 Pre-2008 Western US Focus Post

    2008 New Mexico Focus Practice Areas: Media Relations, Social/Digital, Issue Management, Crisis Communication, Community Relations, Training/Planning
  3. TGG’s Four Step Process

  4. None
  5. But first, some perception perspective

  6. 2020 Survey • 408 Adults Surveyed • January 21-30, 2020

    • 95% level of confidence • Statewide • Mirrors the Census • First survey in 2011
  7. 50% Entities with more than 50% can engage in proactive

    discussions right away! Entities with less than 50% need to provide two defensive points before sharing positive talking points.
  8. GPS 2020

  9. GPS 2020

  10. GPS 2020

  11. GPS 2020

  12. GPS 2020

  13. Perception Pairings…

  14. Industries and Professions THE PAIRINGS! -- RULES -- People Connect

    to People People don’t connect to buildings or institutions Industries and Institutions should leverage strengths of relevant professions
  15. GOOD Pairings • Small Business • Farm & Ranch •

    National Laboratories • Renewable Energy • Universities/Community Colleges
  16. Beneficial Pairings Schools Teachers Labs Scientists Local Banks Accountants Medical

    System Doctors
  17. Troubled Pairings Lawyers with Courts/Justice System Business Owners and Out

    of State Businesses State and Federal Government Leaders
  18. Trusted Sources vs. Accessed Sources

  19. News New Mexicans Access

  20. Ineffective organizations are trying to connect everywhere instead of where

    there is capacity. Be relevant, realistic and reputable
  21. Social Media Cs Cool: TickTok, SnapChat Capacity: FaceBook, Instagram Controversy:

    Twitter Connect: Linkedin
  22. Social Posting and Listening Meltwater Hootsuite Later Buffer TweetReach Brandwatch

    Awario Critical Mention
  23. March 2020 2.6b monthly active users 2.6b daily active users

    96% mobile daily active users
  24. 330M monthly active users 145M daily active users 22% of

    US adults use twitter 66% are male & 34% are female
  25. 2B unique visitors monthly 5B videos watch each day 73%

    of US adults use YouTube 78% are male & 68% are female 50m creators
  26. 360 Monthly Active Users 218M average daily active users 73%

    of users are 18-24 years 3B snaps created daily
  27. 675M members 310M active monthly users 47% use monthly B2B

    Most Active (jobs & leads) There are 87 million Millennials on LinkedIn 11 million in decision-making positions.
  28. 6/10 users actively look for industry insights. 280 billion feed

    updates are viewed annually. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  29. LinkedIn Publishing Platform Join Groups Create Groups Build Voice &

    Credibility Ways to Engage on LinkedIn
  30. None
  31. Essential Tools (page 22) • Advertising – Traditional, Digital •

    Publicity – News releases, social/digital • Promo Material – Brochure, Website, Flyer • Direct Mail – Printed, Electronic, Image, informational, celebratory • Personal Selling – Branding is the sum of all experiences, does your personal & work brand align or are they in conflict?
  32. Tom’s Tools • Target/Media List – Prospects, Supporters, Traditional &

    Digital Media • Editorial & Content Calendar – Themes, trade shows and events/outreach; LinkedIn • Tools – Website, Brochure (print/digital), Content and Images • Success stories – They have credibility
  33. tom@garritypr.com LinkedIn: tomgpr Twitter:@tom_garrity Website: garritypr.com Leveraging Social Media &

    Research for Economic Development Where to find me