The Basic Course - Tom Garrity

Transcript

1. Tom Garrity The Garrity Group Public Relations Web: Garritypr.com Social: @Garritypr Email: info@garritypr.com Phone: 505-898-8689 Leveraging Social Media & Research for Economic Development
2. The Garrity Group Established 1997 Pre-2008 Western US Focus Post 2008 New Mexico Focus Practice Areas: Media Relations, Social/Digital, Issue Management, Crisis Communication, Community Relations, Training/Planning
3. TGG’s Four Step Process
5. But first, some perception perspective
6. 2020 Survey • 408 Adults Surveyed • January 21-30, 2020 • 95% level of confidence • Statewide • Mirrors the Census • First survey in 2011
7. 50% Entities with more than 50% can engage in proactive discussions right away! Entities with less than 50% need to provide two defensive points before sharing positive talking points.
8. GPS 2020
9. GPS 2020
10. GPS 2020
11. GPS 2020
12. GPS 2020
13. Perception Pairings…
14. Industries and Professions THE PAIRINGS! -- RULES -- People Connect to People People don’t connect to buildings or institutions Industries and Institutions should leverage strengths of relevant professions
15. GOOD Pairings • Small Business • Farm & Ranch • National Laboratories • Renewable Energy • Universities/Community Colleges
16. Beneficial Pairings Schools Teachers Labs Scientists Local Banks Accountants Medical System Doctors
17. Troubled Pairings Lawyers with Courts/Justice System Business Owners and Out of State Businesses State and Federal Government Leaders
18. Trusted Sources vs. Accessed Sources
19. News New Mexicans Access
20. Ineffective organizations are trying to connect everywhere instead of where there is capacity. Be relevant, realistic and reputable
21. Social Media Cs Cool: TickTok, SnapChat Capacity: FaceBook, Instagram Controversy: Twitter Connect: Linkedin
22. Social Posting and Listening Meltwater Hootsuite Later Buffer TweetReach Brandwatch Awario Critical Mention
23. March 2020 2.6b monthly active users 2.6b daily active users 96% mobile daily active users
24. 330M monthly active users 145M daily active users 22% of US adults use twitter 66% are male & 34% are female
25. 2B unique visitors monthly 5B videos watch each day 73% of US adults use YouTube 78% are male & 68% are female 50m creators
26. 360 Monthly Active Users 218M average daily active users 73% of users are 18-24 years 3B snaps created daily
27. 675M members 310M active monthly users 47% use monthly B2B Most Active (jobs & leads) There are 87 million Millennials on LinkedIn 11 million in decision-making positions.
28. 6/10 users actively look for industry insights. 280 billion feed updates are viewed annually. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
29. LinkedIn Publishing Platform Join Groups Create Groups Build Voice & Credibility Ways to Engage on LinkedIn
31. Essential Tools (page 22) • Advertising – Traditional, Digital • Publicity – News releases, social/digital • Promo Material – Brochure, Website, Flyer • Direct Mail – Printed, Electronic, Image, informational, celebratory • Personal Selling – Branding is the sum of all experiences, does your personal & work brand align or are they in conflict?
32. Tom’s Tools • Target/Media List – Prospects, Supporters, Traditional & Digital Media • Editorial & Content Calendar – Themes, trade shows and events/outreach; LinkedIn • Tools – Website, Brochure (print/digital), Content and Images • Success stories – They have credibility
33. tom@garritypr.com LinkedIn: tomgpr Twitter:@tom_garrity Website: garritypr.com Leveraging Social Media & Research for Economic Development Where to find me