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The Basic Course - Tom Garrity

The Basic Course - Tom Garrity

Mark Lautman

August 07, 2020

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  1. Tom Garrity The Garrity Group Public Relations Web: Garritypr.com Social:

    @Garritypr Email: [email protected] Phone: 505-898-8689 Leveraging Social Media & Research for Economic Development
  2. The Garrity Group Established 1997 Pre-2008 Western US Focus Post

    2008 New Mexico Focus Practice Areas: Media Relations, Social/Digital, Issue Management, Crisis Communication, Community Relations, Training/Planning
  3. 2020 Survey • 408 Adults Surveyed • January 21-30, 2020

    • 95% level of confidence • Statewide • Mirrors the Census • First survey in 2011
  4. 50% Entities with more than 50% can engage in proactive

    discussions right away! Entities with less than 50% need to provide two defensive points before sharing positive talking points.
  5. Industries and Professions THE PAIRINGS! -- RULES -- People Connect

    to People People don’t connect to buildings or institutions Industries and Institutions should leverage strengths of relevant professions
  6. GOOD Pairings • Small Business • Farm & Ranch •

    National Laboratories • Renewable Energy • Universities/Community Colleges
  7. Troubled Pairings Lawyers with Courts/Justice System Business Owners and Out

    of State Businesses State and Federal Government Leaders
  8. Ineffective organizations are trying to connect everywhere instead of where

    there is capacity. Be relevant, realistic and reputable
  9. 330M monthly active users 145M daily active users 22% of

    US adults use twitter 66% are male & 34% are female
  10. 2B unique visitors monthly 5B videos watch each day 73%

    of US adults use YouTube 78% are male & 68% are female 50m creators
  11. 360 Monthly Active Users 218M average daily active users 73%

    of users are 18-24 years 3B snaps created daily
  12. 675M members 310M active monthly users 47% use monthly B2B

    Most Active (jobs & leads) There are 87 million Millennials on LinkedIn 11 million in decision-making positions.
  13. 6/10 users actively look for industry insights. 280 billion feed

    updates are viewed annually. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  14. Essential Tools (page 22) • Advertising – Traditional, Digital •

    Publicity – News releases, social/digital • Promo Material – Brochure, Website, Flyer • Direct Mail – Printed, Electronic, Image, informational, celebratory • Personal Selling – Branding is the sum of all experiences, does your personal & work brand align or are they in conflict?
  15. Tom’s Tools • Target/Media List – Prospects, Supporters, Traditional &

    Digital Media • Editorial & Content Calendar – Themes, trade shows and events/outreach; LinkedIn • Tools – Website, Brochure (print/digital), Content and Images • Success stories – They have credibility