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スタートアップMBA~UXの極意

 スタートアップMBA~UXの極意

スタートアップMBA~UXの極意

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masa tadokoro

April 21, 2020
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  1. S .BSLFUJOH 'JFME 4BMFT $VTUPNFS 4VDDFTT *OTJEF 4BMFT )3૊৫ઓུਓࡐͷ੒௕ $VTUPNFS3FMBUJPOTIJQ&OHBHFNFOU

    .JTTJPO7JTJPO7BMVF 'JOBODJBM $VTUPNFS *OUFSOBM 1SPDFTT )3 0SHBOJ[BUJPO .77 4USBUFHZ ίʔϙϨʔτϓϩηεʢ஌ࡒɾ๏཯ɾΨόφϯεFUDʣ 4UBLFIPMEFS3FMBUJPOT 69ઃܭ ϓϩμΫτ։ൃϓϩηε ඪ ४ Խ  σ δ λ ϧ Խ  σ M λ ׆ ༻ 'JOBODF7BMVBUJPO ઓུʢ1.''FBTJCJMJUZ4DBMBCJMJUZ%FGFOTJCJMJUZʣ
  2. 1SF4FFE 4FFE 4FSJFT" 4FSJFT#d ʢεέʔϧΛ໨ࢦ͢ʣ 1SF*10 *10Λ໨ࢦ͢ʣ $1'14'Λ໨ࢦ͢ ʢ1.ୡ੒Λ໨ࢦ͢ʣ ʢ6OJUFDPOPNJDT݈શԽʣ

    1PTU*10 *10ޙͷ੒௕ʣ 69 ͷ$4' ϝϯόʔ͕69Λཧղ͍ͯ͠Δ 69υϦϒϯͷ։ൃ͕Ͱ͖͍ͯΔ Ϣʔβʔ͔Β69ͷΞΠσΟΞΛಘΔ͜ͱ͕Ͱ͖͍ͯΔ ܦӦਞ͕69Λཧղ͍ͯ͠Δ 69ϑΝʔετͷจԽ͕Ͱ͖͍ͯΔ
  3. *EFBUJPO $1' 14' 1.' 554 4DBMF *10 1PTU *10 1SPEVDU

    .BSLFU 'PVOEFS 5FBN 'JOBODF $1' 3JTL 'PVOEFS*TTVF'JU 3JTL *OJUJBM$BQJUBMJ[BUJPO 3JTL 'PVOEFS3FBEJOFTT3JTL 5FDI 'FBTJCJMJUZ 3JTL 1SPEVDU -BVODI 3JTL #VSO3JTL 1JWPU5PMFSBUJPO3JTL 1.' 3JTL 'PVOEJOH5FBN #VJMEJOH3JTL $PGPVOEFS4IBSF"MMPDBUJPO 3JTL 6OJU &DPOPNJDT 3JTL (SPXUI 3JTL )JSJOHSJTL *10 3JTL *10४උ 3JTL 4UPDL%JMVUJPO3JTL $POHMPNFSBUF %JTDPVOU3JTL 1PTU*10(SPXUI 3JTL %FGFOTJCJMJUZ#VJMEJOH3JTL 'PVOEFSUP$&0 5SBOTGPSN3JTL 1PTU*10)3 SJTL 4VDDFTT4UBUVT 2VP3JTL 0QFSBUJPOCMBDLCPY3JTL 4VDDFTTPS3JTL 1SFTFFE 4FFE 4FSJFT" 4FSJFT#d 1SF*10 $&01VCMJD'JHVSF 5SBOTGPSN3JTL 5BMFOU3FUFOUJPO3JTL 'VOESBJTJOH3JTL $VMUVSF#SFBL3JTL 69Ͱ ରԠ͢ΔϦεΫ
  4. اۀ Ձ஋ #4 1- Ձ஋ ɾݱࡏͷऩӹੑ ɾ#4ͷ݈શੑʢݱ༬ۚɺआۚʣ ɾݻఆࢿ࢈ͷՁ஋ γεςϜɺઃඋͳͲʣ ελʔτΞοϓͷՁ஋ʢόϦϡΤʔγϣϯʣΛܾΊΔཁૉ

    %FGFOTJCJMJUZ "TTFU ڝ߹༏Ґੑ ࢿ࢈ʣ ɾࣗࣾอ༗ςΫϊϩδʔͷलҳ͞ ɾ஌ࡒʢಛڐʣ ɾΤϯδχΞϝϯόʔͷೳྗٕज़ྗ ɾ1SPEVDUͷलҳੑ 5FDIOPMPHZ*1&OHJOFFSJOH ɾ.BSLFU*OTJHIU ɾ%BUBྔ%BUBϞσϧ ɾ%BUB%SJWFOܦӦͷϊ΢ϋ΢γεςϜ %BUB*OTJHIU ɾىۀՈͷۀքݖҖੑ$BQBCJMJUZ4LJMM ɾܦӦೳྗ ɾ.77ͷਁಁ౓ ɾ5FBNϝϯόʔͷ$BQBCJMJUZ ɾϝϯόʔͷΤϯήʔδϝϯτϞνϕʔγϣϯ $VMUVSF5FBN$90 /FUXPSLF⒎FDU #VTJOFTTSFMBUJPOTIJQ"TTFU #SBOE"XBSFOFTT.BSLFUJOH"TTFU 0QFSBUJPOBM&YDFMMFODF ɾόϦϡʔνΣʔϯͷ੒ख़౓ΧελϚʔରԠଆϊ΢ϋ΢ ʢϕετϓϥΫςΟεɺࣄྫɺϚχϡΞϧͳͲʣ ɾόϦϡʔνΣʔϯͷ੒ख़౓ίʔϙϨʔταΠυϊ΢ϋ΢ ʢҙࢥܾఆਝ଎Խͷ࢓૊ΈɺΨόφϯεɺίϯϓϥΠΞϯεͳͲʣ ɾωοτϫʔΫޮՌ ɾϦϨʔγϣϯγοϓΞηοτ ʢސ٬ɺϝσΟΞɺΨόϝϯτɺ౤ࢿՈɺ ϝϯλʔΞυόΠβʔɺαϓϥΠϠʔͳͲʣ ɾ޿ࠂҎ֎ͷސ٬֫ಘνϟωϧ ʢϝσΟΞϦϨʔγϣϯίϛϡχςΟʔ ΠϯϑϧΤϯαʔͳͲʣ ɾ޿ࠂʹΑΔ֫ಘνϟωϧ ɾϒϥϯυೝ஌౓ ɾઓུͷ໌֬͞ ɾઓུͷಠࣗੑ ɾΠϊϕʔγϣϯϞσϧ 4USBUFHZ
  5. ٻΊΒΕΔ 69 ςΫϊϩδʔ "NCJFOU 69 00 ( 1$ ( 

    εϚϗ (  *P5FEHF"*93 (  Ћ #.*ͳͲʣ 0.0 ೥୅ʙ ೥୅ ೥୅લ൒ ೥୅ޙ൒
  6. ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε

    ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ Ϟϊ ίττΩ ਓੜͷدΓఴ͍ ސ٬ͷ੒ޭ
  7. ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε

    ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ίετʹΑΔ ࠩผԽ
  8. ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε

    ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ػೳʹΑΔ ࠩผԽ
  9. ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε

    ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ ײ৘རศੑ ʹΑΔࠩผԽ
  10. ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε

    ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ دΓఴ͍ʴ ސ٬ͷ੒ޭ
  11. $VTUPNFS )FBMUI 4DPSF ࣌ؒ ௿ ߴ ސ٬ͷϥΠϑαΠΫϧ DIVSO DIVSO DIVSO

    Ձ஋௿ݮ Ձ஋௿ݮ Ձ஋௿ݮ 4UBSU 'JSTU 7BMVF 'JSTU 4VDDFTT DIVSO Ձ஋௿ݮ 3FQFBU 4VDDFTT ΞυϘΧγʔ
  12. ڝ૪ ৚݅ Ձ֨-57 ࠩผԽେ ࠩผԽখ ௿͍ ߴ͍ ίϞσΟςΟʔ ػೳ αʔϏε

    ମݧՁ஋ʴ࣌ؒՁ஋ دΓఴ͍ސ٬ͷ੒ޭ lϞϊz͔Β lίτ΁ ίτz͔Β ਓੜͷzدΓఴ͍z΁
  13. ैདྷܕͷYYϞσϧ ʢैདྷܕͷόϦϡʔνΣʔϯϞσϧʣ ސ٬ ސ٬ ސ٬ ࣗࣾ αϓ ϥΠϠʔ αϓ ϥΠϠʔ

    αϓ ϥΠϠʔ 74 74 ਨ௚౷߹࿈߹ ਨ௚౷߹࿈߹ ਨ௚౷߹࿈߹ ɾࣗલओٛ ɾғ͍ࠐΈ ɾαϓϥΠαΠυ Τίϊϛʔ ɾചΓ੾ΓܕϞσϧ ࣗࣾ ࣗࣾ
  14. ސ٬ ސ٬ ސ٬ αϓ ϥΠϠʔ αϓ ϥΠϠʔ αϓ ϥΠϠʔ ΤίγεςϜ

    ɾ/YY/ ɾ͕ࣗࣾਅΜதʹཱͪ ϓϩσϡʔε ʢΦʔέετϨʔτ"1*׆ ༻ʣ ɾސ٬ͷ੒ޭΛߟ͑ͯ ॊೈʹ૊Έ߹ΘͤΛม͑ -57Λ࠷େԽ͢Δ //ͰΤίγεςϜΛ࡞ΓओಋݖΛѲΔ ʢΞϑλʔσδλϧͷΤίγεςϜϞσϧʣ ϓϥοτ ϑΥʔϚʔ
  15. ΧελϚʔͱͷ $PDSFBUJPO ΧελϚʔαΠυ Πϊϕʔγϣϯ αϓϥΠαΠυͱͷ $PDSFBUJPO "1*࿈ܞ ୅ସ඼ͷڴҖ ࣗΒ୅ସ඼Λ ࡞Δνϟϯε

    ৽نࢀೖͷڴҖ ࣗΒ৽نࢀೖΛ ࡞Δνϟϯε ۀքͷڝ૪ঢ়گ ۀքͷڞ૑ঢ়گ "1*࿈ܞ ڞ૑ઓུ $$ $P$SFBUJPO Ϟσϧ
  16. ઓུ ਓࡐ׆༻ σβΠϯ ΤϯδχΞϦϯά ੡଄ ਓࡐ࠾༻ 4BMFT .BSLFUJOH $VTUPNFS 4VDDFTT

    ͜Ε͔Βͷ ϓϩηε 4BMFT &YQFSJFODF 4UPSZ %FTJHO $BOEJEBUF &YQFSJFODF 69 &NQMPZFF &YQFSJFODF 69ϕʔε %SJWFO։ൃ
  17. εςʔδ ຊਓͷ ظ଴ ࣮ࡍͷ ৺ཧঢ়گ ϓϩηεͷ ՝୊ ཭৬ϦεΫͷߴ͍ ϋΠύϑΥʔϚʔ ೖࣾ

    ΦϯϘʔ σΟϯά ഑ଐ ۀ຿ ୀ৬ ࣗ෼ͷೳྗΛ ࠷େݶʹ׆͔ͤΔ اۀͱײ͡Δ ҭ੒ ΦϯϘʔσΟϯά ͕ମܥԽ ͞Εͯͳ͍ ΤϯϓϩΠʔδϟʔχʔϚοϓ ධՁ ঢਐ ͍ͪૣ͘νʔϜ ʹೃછΈ͍ͨ ۀ຿Λԁ׈ʹ ߦ͍͍ͨ ࣗ෼ͷΩϟϦΞ ΰʔϧʹۙͮ͘ ؀ڥ͕ཉ͍͠ ಇ͖΍͍͢ ؀ڥͰ ੒ՌΛग़ͤΔ ΩϟϦΞΰʔϧ ୡ੒ͷͨΊʹ εΩϧ޲্ ϑΣΞͳ ධՁ͕͞ΕͯΔ ࡉ͔ͳϑΟʔυ όοΫ ධՁ͞Εͨ ͜ͱ͕ϙδ γϣϯʹ ൓ө͞ΕΔ ձࣾͰ ྑ͍ܦݧΛͨ͠ ੒௕Ͱ͖ͨ ׆༂Ͱ͖Δ ͷΑ͏ʹ ؤுΔͧʂ τϨʔχϯά͕ ମܥԽ͞Εͯ ͍ͳ͍ɺɺ ͜ͷ࢓ࣄ͸ ໘നͦ͏ͩ ࣗ෼͸ ͜Μͳ࢓ࣄ ͔͚ͨͬͨ͠ʁ ຊ౰ʹ εΩϧ্͕͍ͬͯ Δͷ͔ͳʁ ϑΟʔυ όοΫ ͕গͳ͗͢Δ ࣗ෼͸ ͖ͪΜͱ ධՁ͞Εͯͳ͍ ૣ͘ผͷ ৬৔Λ Լ͕Ζ͏ ࢓ࣄͷ Ҿ͖ܧ͕͗ ମܥԽ͞Εͯͳ͍ ۀ຿ ੜ࢈ੑ͕ ௿͍ Ϛωʔδϟʔ ͔Βͷ ϑΟʔυόοΫ ͕গͳ͍ ଞͷ෦ॺ͕ Կ΍͍ͬͯΔ͔ Θ͔Βͳ͍ ධՁ͕ ໌֬Ͱͳ͍ ৬ೳ΍ ਓࣄ੍౓͕ ͳ͍ ୀ৬ཧ༝͕ ໌֬͡Όͳ͍ ମݧ޲্ͷ ͨΊͷࢪࡦ ΦϯϘʔσΟϯά ͷඪ४Խ $3.͔Β ސ٬ϨϙʔτΛ ࡞Δ ఆظతͳ ۀ຿վળ ϫʔΫγϣοϓ ̍PO ϛʔςΟϯά ࣮૷ 0,3 ͷઃఆ ΦϑαΠτ ϛʔςΟϯά ਓࣄ੍౓ ͷ࣮૷ &9*5 ΠϯλϏϡʔ
  18.          

        ਤදɹɹגՁมԽͷൺֱʢʙ೥ͷ೥ؒʣ 69$9ઌਐاۀ 41*OEFY 69$9ޙൃاۀ ʢग़ॴʣɿ'PSSFTUFS3FTFBSDIl5IF64$VTUPNFS&YQFSJFODF*OEFY2z "QSJM 69 ͷاۀ͕ ѹ౗తʹۀ੷͕ྑ͍
  19. ར༻લ 69 ར༻த 69 ར༻ޙ 69 ར༻શମྦྷੵత69 ᶃग़ձ͍ Ϣʔβʔ͕ ϓϩμΫτͱ

    ग़ձ͍ ظ଴Λ๊͘ ᶄظ଴ʹԠ͑Δ ୈҰҹ৅Ͱ Ϣʔβʔͷ ظ଴ʹԠ͑Δ ᶅෛ୲ΛݮΒ ͢ Ϣʔβʔͷ ෛ୲ΛݮΒͯ͠ ͲΜͲΜ ׆༻ͤ͞Δ ᶇ͓΋ͯͳ͢ ϢʔβʔΛ ϑΥϩʔΞοϓ ͢Δ ᶈ࠶ར༻ͷ ͖͔͚ͬ Ϣʔβʔ͕ ࠶ར༻͢Δ ͖͔͚ͬΛ ఏڙ ᶉϢʔβʔ͕ख़ୡ͍ͯ͘͠ ᶊϢʔβʔʹϦιʔεΛ౤ࢿͤ͞Δ ᶋϢʔβʔͷߦಈʹରͯ͠ใुΛ༩͑Δ ᶌϢʔβʔʹ҆৺҆શΛ༩͑Δ ᶆ໨తΛୡ੒͢Δ Ϣʔβʔ͕ ໨తΛ ୡ੒͢Δ ύʔιφϥΠθʔγϣϯ  ͳΓ͍ͨࣗ෼ʹͳΔ