Introduction to Magento (BathSpark Sept 2012)

Introduction to the open-source platform to the BathSpark community. Covers a little history, features of the platform and advantages and disadvantages.

Transcript

1. Magento Tom Robertshaw MD at Meanbee @bobbyshaw
2. Who uses it? -  Sierra Nevada -  Paul Smith -  Toms -  Lenovo -  The North Face -  Olympus -  The Queen
3. What it is -  Open-source Ecommerce Platform
4. What it isn’t -  ERP -  CRM -  CMS -  Email Marketing System
5. Leaf Ecommerce Infrastructure -  Magento -  Brightpearl / Linnworks -  Mailchimp / Emailvision -  Wordpress / Custom CMS
6. Love -  Open Source -  Feature-rich -  Extensible -  Community!
7. Hate -  Files, files everywhere. -  Learning curve -  Hosting requirements -  Admin interface isn’t sexy
8. History 2007 - Magento 1.0 2009 - Magento Enterprise 2011 - eBay buy-out - Magento Go 2013 - Magento 2.0 due
9. Numbers 375+ Employees 3 Million Downloads 200,000 Live Stores
10. eCommerce Survey
11. Extension Marketplace -  Free & Paid -  5000+ Extensions -  5M Downloads
12. Community -  Events -  Forum -  Stack Overflow -  Twitter -  Hackathons
13. Features You can sell stuff.
14. Oh, okay, features Multi - Website - Store - Language - Currency
15. Oh, okay, features -  Various Product Types -  Manage Stores, Catalogue, Orders and Customers from Admin.
16. Oh, okay, features Product Browsing - Layered Navigation - Comparison - Wishlist - Reviews - Crosssells, Upsells & Related Products
17. Oh, okay, features Customer Accounts - Repeat Orders - Recently Ordered - Order Tracking - Address Book
18. Oh, okay, features Checkout - One Page Checkout - Guest Checkout
19. Oh, okay, features Payment Providers - PayPal - Authorize.net - Google Wallet - Moneybookers - SagePay (extension)
20. Oh, okay, features Shipping - Multiple Address - Multiple Shipments - Free shipping
21. Oh, okay, features -  Coupon Codes -  Catalog Discount Rules -  Reporting
22. Enterprise -  Indemnification & Warranty -  Support -  Features -  Stage Content -  Improved CMS -  SOLR Search -  RMA -  Full Page Caching -  Advanced Account Permissions -  Customer Attributes
23. Platform Dream Team -  Brightpearl -  Sweet Tooth -  Predictive Intent
24. Tips -  Factor in developer costs -  Finding the right dev. -  Extension count -  Open-source != cheap/ easy -  Needs suitable hosting
25. Tips Already using Magento? -  Cache enabled -  JS/CSS minified & merged -  Compilation enabled -  Profile the site -  .htaccess setup -  Google Analytics Data
26. Devs -  PHP with ZF -  Themes -  XML configuration -  PHTML -  Customisations -  Modular -  MVC
27. Cheers!  I’m Tom, and I’m a Magento addict. @bobbyshaw Hello[@meanbee].com Props to Guido Jansen (gxjansen.com)