Introduction to Magento (BathSpark Sept 2012)

Bf9f3f29049791136b9b815f59e1f09c?s=47 Meanbee
September 27, 2012
Business
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Introduction to Magento (BathSpark Sept 2012)

Introduction to the open-source platform to the BathSpark community. Covers a little history, features of the platform and advantages and disadvantages.

Bf9f3f29049791136b9b815f59e1f09c?s=128

Meanbee

September 27, 2012
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Transcript

  1. Magento Tom Robertshaw MD at Meanbee @bobbyshaw

  2. Who uses it? -  Sierra Nevada -  Paul Smith - 

    Toms -  Lenovo -  The North Face -  Olympus -  The Queen

  3. What it is -  Open-source Ecommerce Platform

  4. What it isn’t -  ERP -  CRM -  CMS - 

    Email Marketing System

  5. Leaf Ecommerce Infrastructure -  Magento -  Brightpearl / Linnworks - 

    Mailchimp / Emailvision -  Wordpress / Custom CMS

  6. Love -  Open Source -  Feature-rich -  Extensible -  Community!

  7. Hate -  Files, files everywhere. -  Learning curve -  Hosting

    requirements -  Admin interface isn’t sexy

  8. History 2007 - Magento 1.0 2009 - Magento Enterprise 2011

    - eBay buy-out - Magento Go 2013 - Magento 2.0 due

  9. Numbers 375+ Employees 3 Million Downloads 200,000 Live Stores

  10. eCommerce Survey

  11. Extension Marketplace -  Free & Paid -  5000+ Extensions - 

    5M Downloads

  12. Community -  Events -  Forum -  Stack Overflow -  Twitter

    -  Hackathons

  13. Features You can sell stuff.

  14. Oh, okay, features Multi - Website - Store - Language

    - Currency

  15. Oh, okay, features -  Various Product Types -  Manage Stores,

    Catalogue, Orders and Customers from Admin.

  16. Oh, okay, features Product Browsing - Layered Navigation - Comparison

    - Wishlist - Reviews - Crosssells, Upsells & Related Products

  17. Oh, okay, features Customer Accounts - Repeat Orders - Recently

    Ordered - Order Tracking - Address Book

  18. Oh, okay, features Checkout - One Page Checkout - Guest

    Checkout

  19. Oh, okay, features Payment Providers - PayPal - Authorize.net -

    Google Wallet - Moneybookers - SagePay (extension)

  20. Oh, okay, features Shipping - Multiple Address - Multiple Shipments

    - Free shipping

  21. Oh, okay, features -  Coupon Codes -  Catalog Discount Rules

    -  Reporting

  22. Enterprise -  Indemnification & Warranty -  Support -  Features - 

    Stage Content -  Improved CMS -  SOLR Search -  RMA -  Full Page Caching -  Advanced Account Permissions -  Customer Attributes

  23. Platform Dream Team -  Brightpearl -  Sweet Tooth -  Predictive

    Intent

  24. Tips -  Factor in developer costs -  Finding the right

    dev. -  Extension count -  Open-source != cheap/ easy -  Needs suitable hosting

  25. Tips Already using Magento? -  Cache enabled -  JS/CSS minified

    & merged -  Compilation enabled -  Profile the site -  .htaccess setup -  Google Analytics Data

  26. Devs -  PHP with ZF -  Themes -  XML configuration

    -  PHTML -  Customisations -  Modular -  MVC

  27. Cheers!  I’m Tom, and I’m a Magento addict. @bobbyshaw Hello[@meanbee].com

    Props to Guido Jansen (gxjansen.com)