Introduction to Magento (BathSpark Sept 2012)

Transcript

1. Magento Tom Robertshaw MD at Meanbee @bobbyshaw

2. Who uses it? -  Sierra Nevada -  Paul Smith - 

   Toms -  Lenovo -  The North Face -  Olympus -  The Queen

3. What it is -  Open-source Ecommerce Platform

4. What it isn’t -  ERP -  CRM -  CMS - 

   Email Marketing System

5. Leaf Ecommerce Infrastructure -  Magento -  Brightpearl / Linnworks - 

   Mailchimp / Emailvision -  Wordpress / Custom CMS

6. Love -  Open Source -  Feature-rich -  Extensible -  Community!

7. Hate -  Files, files everywhere. -  Learning curve -  Hosting

   requirements -  Admin interface isn’t sexy

8. History 2007 - Magento 1.0 2009 - Magento Enterprise 2011

   - eBay buy-out - Magento Go 2013 - Magento 2.0 due

9. Numbers 375+ Employees 3 Million Downloads 200,000 Live Stores

10. eCommerce Survey

11. Extension Marketplace -  Free & Paid -  5000+ Extensions - 

    5M Downloads

12. Community -  Events -  Forum -  Stack Overflow -  Twitter

    -  Hackathons

13. Features You can sell stuff.

14. Oh, okay, features Multi - Website - Store - Language

    - Currency

15. Oh, okay, features -  Various Product Types -  Manage Stores,

    Catalogue, Orders and Customers from Admin.

16. Oh, okay, features Product Browsing - Layered Navigation - Comparison

    - Wishlist - Reviews - Crosssells, Upsells & Related Products

17. Oh, okay, features Customer Accounts - Repeat Orders - Recently

    Ordered - Order Tracking - Address Book

18. Oh, okay, features Checkout - One Page Checkout - Guest

    Checkout

19. Oh, okay, features Payment Providers - PayPal - Authorize.net -

    Google Wallet - Moneybookers - SagePay (extension)

20. Oh, okay, features Shipping - Multiple Address - Multiple Shipments

    - Free shipping

21. Oh, okay, features -  Coupon Codes -  Catalog Discount Rules

    -  Reporting

22. Enterprise -  Indemnification & Warranty -  Support -  Features - 

    Stage Content -  Improved CMS -  SOLR Search -  RMA -  Full Page Caching -  Advanced Account Permissions -  Customer Attributes

23. Platform Dream Team -  Brightpearl -  Sweet Tooth -  Predictive

    Intent

24. Tips -  Factor in developer costs -  Finding the right

    dev. -  Extension count -  Open-source != cheap/ easy -  Needs suitable hosting

25. Tips Already using Magento? -  Cache enabled -  JS/CSS minified

    & merged -  Compilation enabled -  Profile the site -  .htaccess setup -  Google Analytics Data

26. Devs -  PHP with ZF -  Themes -  XML configuration

    -  PHTML -  Customisations -  Modular -  MVC

27. Cheers!  I’m Tom, and I’m a Magento addict. @bobbyshaw Hello[@meanbee].com

    Props to Guido Jansen (gxjansen.com)