Micoworks Recruitment Materials

Transcript

1. 1 Mid-Career Recruitment 2024-25 A Ticket to WOW
2. 2 Hello everyone! At Micoworks, we believe in the power of conversation. What we do is empower brands through “conversation” and deliver “WOW” to their customers. We help brands design the ideal "customer conversations," enabling advanced marketing, effective customer management, and tangible business outcomes. Join us at Micoworks and deliver "WOW" to the world through the power of conversation! © 2024 Micoworks, Inc.
3. 3 WOW market, growth and goal 01 © 2024 Micoworks, Inc
4. 4 C-Commerce (Conversational Commerce), a purchasing model through communication apps, is rapidly expanding. In Asian countries, it is projected that by 2025, purchases made via chat will surpass those made through websites and e-commerce platforms.* From E-Commerce to "C"-Commerce Before 1990s 2000s 2010s 2020s Store sales Website EC App EC Communication Apps Retail E-Commerce C-Commerce Why "Conversation"? © 2024 Micoworks, Inc. *Source: Yalochat, 'Conversational Commerce The real commerce for the mobile era', p28.
5. 5 Estimated market size in 2025 globally is about 31.9 trillion yen Source: https://www.juniperresearch.com/press/conversational-commerce-channels-to-facilitate 300 200 100 (Billion) $25B Approx. ¥2.7 trillion $41B Approx. ¥4.5 trillion 2019 2021 2025 $290B Approx. ¥31.9 trillion yen Converted at $1=¥140. Expanding “conversational” markets and opportunities © 2024 Micoworks, Inc.
6. 6 Against the backdrop of post-cookie measures and the increased importance of online communication triggered by the COVID-19 pandemic, the company has achieved a rapid business expansion with a 500% sales growth over two years. While the number of brands and end-users introduced continues to grow, the company has maintained a high monthly retention rate of over 99%. 1,000+ 29 million 99% Super No.1 Implementation record Number of end users Continuity rate of companies using the service BOXIL SaaS Award LINE Marketing Tools Category Micoworks' growth in the "conversation" market Achieved robust 500% business growth in the marketing SaaS sector within two years. As of December 2023 *As of Dec 2023 *2023,2024 © 2024 Micoworks, Inc.
7. Japan No.1 C-Commerce Platform Asia No.1 Brand Empowerment Company LINE Marketing Company Japan No.1 LINE Marketing Company CRM Web Integration Finance CDP DI Marketing © 2024 Micoworks, Inc 7 Our goal is to become Asia's No. 1 Brand Empowerment Company. The goal envisioned by Micoworks
8. 8 © 2024 Micoworks, Inc To get where we want to go, we are focused on the power of "people" and "technology."
9. 9 02 WOW people and tech © 2024 Micoworks, Inc
10. Ken Yaegashi Business Strategy Jerimy Abner Engineering Osamu Yamada CEO Kan Tsumura Product Management Sumit Agrawal AI Innovation Ayano Aoki Experience Design Keita Taguchi Business Planning Takahiro Ogoshi Product Development Sho Hasatani Business Development James Mesbur Conversational AI Yuko Miyamoto Customer Success Ippei Kume Marketing Strategy Hatami Baba Communication Design Takeo Shimizu Brand & Experience © 2024 Micoworks, Inc Members with diverse capabilities from Japan and abroad have gathered to realize a new world view through “conversation” People at Micoworks
11. 11 About MicoCloud 1  1st place in the "BOXIL SaaS AWARD 2024" BOXIL SaaS section LINE Marketing Tool category The service with the highest total score in each category was selected by Smart Camp Inc. based on reviews posted on "BOXIL SaaS" (period covered: 1 Jan 2023 to31 December 2023) 2  LINE app Monthly active users 202 4 Year 3 At the end of the month The No.1 LINE platform that connects 97 million LINE users and promotes everything from customer acquisition to building brand loyalty. 2 * 1 We want to build a high-quality customer base to reduce the loss of efforts in our strategies. We want to understand customer needs better and enhance customer insights. Why? Who? We want to take a targeted approach to increase engagement. ♡ We want to make use of our own data and improve operational efficiency. © 2024 Micoworks, Inc.
12. Creating results through "conversations" made possible by Micoworks/MicoCloud 12 After implementation, the number of CVs quadrupled! Built connections with highly motivated homebuyers. Enhanced the value of SNS and document requests. Inquiries and store visit reservations via LINE doubled compared to the previous year! Use LINE as a hook to prevent younger generations from moving away from ownership. 400% increase in monthly sales via official accounts! Marketing DX achieved by integrating more than 30 official accounts. 250% increase in active monthly member registrations! Continuous improvement in monthly CPA. Monthly sales 400% increase 250% increase Number of CVs: 4 times 2x YoY growth © 2024 Micoworks, Inc
13. 13 Before After 30% OFF Christmas Sale New Arrival Brand-led communication Customer-led communication #Sneakers Favorite. #Toys Browse. #Cosmetics Repeat About MicoCloud MicoCloud continues to change the way B-to-C communication works © 2024 Micoworks, Inc.
14. 14 Why Micoworks is achieving overwhelming results 1.2billion 44.5million 132million Total tag records via MicoCloud Total number of friends via MicoCloud Monthly total delivery count via MicoCloud Additionally, we have implemented an internal structure to optimize the next delivery using the "response data (conversation data)" we possess. We have a strong advantage in accelerating conversions and uncovering potential customers by supporting over 1,000 accounts on LINE, the No.1 channel covering 70% of Japan's population (97 million MAU). © 2024 Micoworks, Inc.
15. Micoworks' vision of a conversational experience ecosystem 15 Continuously creating “WOW” conversational experiences and business outcomes through the MicoCloud-driven ecosystem. "WOW". Conversational Experience Analyze & Optimize Create initial contact and ongoing reinforcement of the connection between brands and end-users. Provide the most appropriate communication at the most appropriate time, depending on customer attributes and status. Strengthening trust through care, such as handling inquiries and individual responses, and leading to conversions from once established customer touchpoints. Analyzing customer actions and conversation data to immediately connect to the next optimal action, thereby increasing LTV. MicoCloud+α MicoVoice 1to1 Communication Creative Generation - Coming Soon MicoCloud Coming Soon Coming Soon Coming Soon Coming Soon © 2024 Micoworks, Inc. Connect & Bond Commu- nicate Contract & Care
16. 16 Initiatives in AI MicoVoice Creative Generation IVR Achieving AI-powered call handling with a focus on human-like interactions. Streamlining operations while exceeding results achieved by human effort. Achieving optimized creative generation at unparalleled speed. Further challenges To continuously improve efficiency and generate results, we are taking on the following initiatives: © 2024 Micoworks, Inc.
17. 17 About MicoVoice By focusing on human-like AI calls, we streamline operations while achieving results equal to or surpassing those of humans. 90% Reduction in man-hours 50% Connection rate 50% Cost savings Delivering results through non-human efforts while reducing working hours. Enhancing user research by conducting calls as frequently as needed. Making calls more cost-effectively than humans. © 2024 Micoworks, Inc.
18. 18 High-quality, optimized creative generation with unparalleled speed High Quality Easy To Use Reasonable Automatically proposes the ideal and most suitable creative through the use of AI. Anyone can use the service and experience high creative quality from day one. Clients can use it at a much lower cost than hiring someone. About Creative Generation Creative Generation Coming Soon © 2024 Micoworks, Inc.
19. 19 Micoworks will continue to challenge itself to design the right “conversations” between brands and customers in pursuit of better business results. © 2024 Micoworks, Inc
20. 20 About 1to1 Communication Connecting marketing and sales to speed up business and improve the quality of customer communication • Capturing and communicating with prospective customers on LINE even before sales contact. • Nurturing customers by acquiring data and sending out messages simultaneously according to their needs. • Granting permissions to share chats enables flexible proxy responses. • Connecting with companies ensures smooth handovers during resignations. 1to1 Communication © 2024 Micoworks, Inc.
21. 21 About Micomii A tool that allows store owners to easily increase their loyal customers. The number of monthly mini app releases is No. 1 in Japan. *June 2024 Customers become LINE members simply by scanning the QR code themselves. Issue membership cards within the LINE app. Automatic point allocation upon visit! Membership rank increases based on the number of visits. Encourage repeat visits and customer retention through effective reward settings and distribution. Automatically send thank-you messages for visits via LINE. Visualization of membership data. © 2024 Micoworks, Inc.
22. 22 WOW is our DNA © 2024 Micoworks, Inc At the heart of Micoworks is the commitment to always deliver a "WOW" experience.
23. 23 WOW us 04 © 2024 Micoworks, Inc
24. 24 © 2024 Micoworks, Inc Our Values WOW THE CUSTOMER SMART SPEED OPEN MIND ALL FOR ONE Tackle the customer's true challenges and amaze them with results. Formulate hypotheses quickly and test them as fast as possible. Be considerate, but do not hold back. Believe in and prioritize the team! It's not about simply doing what you're told. Always think, "What is the real challenge the other person is facing?" and "Will this lead to results that will truly surprise them?" Continuously check and take action on your own. Quickly confirm the output the other person desires and share the first draft as soon as possible. Align with the speed they expect, not what you think is fastest or most timely. Aim to surprise them not just with quality, but with speed. Truly listen to the other person, understand their perspective, and if you feel something is off, proactively express your thoughts. Always approach this with respect for the other person. Focus on what’s best for the team, not personal preferences or gains. Actively take responsibility for what’s needed. The trust within the team makes it easier for everyone to perform. Always prioritize the best actions and outcomes for Micoworks.
25. 25 People working at Micoworks who create WOW 33.9 years old 37 % 6 : 4 87 % 14 Average Age Percentage of Employees with Children Male : Female Ratio Percentage of Mid-career Hires Number of Nationalities of Employees 38 /243 Number of Foreign Employees © 2024 Micoworks, Inc.
26. 26 Activities Actions for Value Integration WOW THE CUSTOMER Project THE VALUE WOW THE CEO. #all micovalue on Slack In order to ensure that all employees in all jobs and positions have a good understanding of the customer before proceeding with their work, each organization has its own initiatives for understanding the customer. In the past, all employees sat in on customer business meetings once a month and used this information in their own work. We select the employee who best embodied the company values every week. Every week, CEO Osamu Yamada selects outstanding employees and announces them at the morning meeting. In each department meeting, employees who embody the company values are recognized and shared on a dedicated Slack channel. CEO Osamu Yamada sends out value-related updates to all employees every Monday. There is a culture of celebrating members who demonstrate the company values by giving them a “value stamp” on Slack as a form of praise. © 2024 Micoworks, Inc.
27. 27 Open information sharing and communication Weekly morning meetings, monthly offline meetings, biannual general meetings Proactive 1-on-1 Product sync Strategy sync Regular meetings are held with all employees to deepen understanding of the company's goals, business direction, organizational strategies, and the personalities of colleagues. Opportunities for 1-on-1 conversations across roles and departments are actively provided. The calendars of the executive team, including the CEO, are always accessible, allowing employees to set up 1-on-1 meetings as needed. Once a month, we share information on product development updates, new releases, etc. Business strategies and policies are shared once every three months. Internal communication © 2024 Micoworks, Inc.
28. 28 Grades are determined based on the skills and expected roles of employees, with performance evaluated based on the "expectations required for the grade" every six months. Outcome Contribution Once every six months: Targets set via OKRs, grade and salary based on six-month evaluation OKR results Non-OKR contributions Performance evaluation system © 2024 Micoworks, Inc.
29. 29 Holidays Work environment - Summer vacation - Winter vacation - Bereavement leave - Life and health support leave - 6 half-days off per year, in addition to paid leave - Parental leave support system - Also used by male employees - Flextime system - Core hours: 10:00 AM - 4:00 PM - Remote work available - Reduced hours system - Freedom to choose PC operating system - Side job policy Employee benefits System - Reimbursement program for using client services - Book reimbursement program - Health checkups - Internal company activities - New hire welcome lunch - Reimbursement program for departmental social gatherings Supporting personal fulfillment at Micoworks © 2024 Micoworks, Inc.
30. 30 Interview process Micoworks interview process at global sites Application Joining the company Document screening First Interview Second Interview Final Interview Employment Offer We also conduct casual interviews for those who simply want to learn more about us! We believe that the interview process is an opportunity for you and the Micoworks team to see if we are a good fit for each other. If you have any concerns, please feel free to discuss them with HR, your interviewer, or your agent so that we can address them. We will flexibly arrange round-table discussions or lunches with members of the team at any stage of the interview process. © 2024 Micoworks, Inc.
31. 31 Company profile Company name Established Capital Number of employees Head office Offices (Japan) Overseas offices Business activities Micoworks, Inc. 30 October 2017 ¥100 million (Cumulative funding: ¥6.3 billion) 243 (as of 1 October 2024) WeWork Midosuji Frontier, 1-13-22 Sonezakishinchi, Kita-ku, Osaka Manila India Taiwan LINE communication platform 'MicoCloud' AI call platform 'MicoVoice' LINE mini-application service for shop operators 'Micomii' Tokyo (WeWork Aoyama) Osaka (WeWork Midosuji Frontier) Fukuoka (WeWork Gates Fukuoka) © 2024 Micoworks, Inc.
32. 32 Let’s WOW the world!