Service Design in Local

GsK Drinks #12 サービスデザインと日本の地方
http://www.a-m-u.jp/event/201807_gskdrinks_12.html/

Transcript

1. Service Design in Local Miho Matsuzono
2. Miho Matsuzono দԔ ඒൕ - Ethnographer (Cultural Anthropology) - Digital Marketing - Product Manager - UX Designer/UX Researcher
3. Service Design in Local
7. Research
8. εςʔΫϗϧμʔ ❖ ړࢣͷώΤϥϧΩʔʢ੨೥෦…ʁʣˠ Ұݢͣͭ·ΘΔ ❖ ړڠͱͷؔ܎ੑ → ڠྗؔ܎Λͭ͘Δ ❖ ౡͷਓؒؔ܎ʢ਺ඦ೥ʹΘͨΔ͜ͱ΋͋Δʣ
11. ΠϯαΠτ ❖ ړࢣͰͳ͍΍ͭΒ͕ԿΛ΍Γ͍ͨΜͩʁͱ͍͏ෆ৴ײ ❖ ړࢣͷ࢓ࣄ͸޷͖͕ͩɺ͜ͷ··Ͱ͸ࢠڙʹܧ͕ͤΒ Εͳ͍ͱ͍͏΍Δͤͳ͍ࢥ͍ ❖ ࿡࣍࢈ۀԽʹྗΛೖΕ͍ͯ͘΂͖ͱ͍͏ೝࣝ ❖ ຊ෺Λ֫Δ͜ͱ͸Ͱ͖Δ͔Βɺࣗ৴Λ΋ͬͯ֎ʹൃ৴͠ ͨΓചͬͯ΄͍͠ͱ͍͏ظ଴
12. Ideation
14. Prototyping
16. Implementation
19. ஍Ҭ×αʔϏεσβΠϯͷՄೳੑ ❖ ஍Ҭͷྺ࢙΍ؔ܎ੑ΍ྺ࢙ΛՄࢹԽɺ৽ͭ͘͠ͳ͗௚͢ ͜ͱ͕Ͱ͖Δʢ୭ͷ໊લͰ஍ҬʹೖΔ͔͸஫ҙʣ ❖ Αͦऀࢹ఺Ͱ஍ʹ͋ΔૉࡐΛ׆͔͍ͯ͘͠ ❖ αʔϏεσβΠφʔʹͱ࣮ͬͯફతͳΩϟϦΞΞοϓͷ ৔ɻࡋྔ͕͋ΓຊۀͰ͸Ͱ͖ͳ͍εΩϧ͕৳͹ͤΔ