Service Design in Local

Transcript

1. Service Design in Local Miho Matsuzono

2. Miho Matsuzono দԔ ඒൕ - Ethnographer (Cultural Anthropology) - Digital

   Marketing - Product Manager - UX Designer/UX Researcher

3. Service Design in Local

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7. Research

8. εςʔΫϗϧμʔ ❖ ړࢣͷώΤϥϧΩʔʢ੨೥෦…ʁʣˠ Ұݢͣͭ·ΘΔ ❖ ړڠͱͷؔ܎ੑ → ڠྗؔ܎Λͭ͘Δ ❖ ౡͷਓؒؔ܎ʢ਺ඦ೥ʹΘͨΔ͜ͱ΋͋Δʣ

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11. ΠϯαΠτ ❖ ړࢣͰͳ͍΍ͭΒ͕ԿΛ΍Γ͍ͨΜͩʁͱ͍͏ෆ৴ײ ❖ ړࢣͷ࢓ࣄ͸޷͖͕ͩɺ͜ͷ··Ͱ͸ࢠڙʹܧ͕ͤΒ Εͳ͍ͱ͍͏΍Δͤͳ͍ࢥ͍ ❖ ࿡࣍࢈ۀԽʹྗΛೖΕ͍ͯ͘΂͖ͱ͍͏ೝࣝ ❖ ຊ෺Λ֫Δ͜ͱ͸Ͱ͖Δ͔Βɺࣗ৴Λ΋ͬͯ֎ʹൃ৴͠

    ͨΓചͬͯ΄͍͠ͱ͍͏ظ଴

12. Ideation

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14. Prototyping

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16. Implementation

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19. ஍Ҭ×αʔϏεσβΠϯͷՄೳੑ ❖ ஍Ҭͷྺ࢙΍ؔ܎ੑ΍ྺ࢙ΛՄࢹԽɺ৽ͭ͘͠ͳ͗௚͢ ͜ͱ͕Ͱ͖Δʢ୭ͷ໊લͰ஍ҬʹೖΔ͔͸஫ҙʣ ❖ Αͦऀࢹ఺Ͱ஍ʹ͋ΔૉࡐΛ׆͔͍ͯ͘͠ ❖ αʔϏεσβΠφʔʹͱ࣮ͬͯફతͳΩϟϦΞΞοϓͷ ৔ɻࡋྔ͕͋ΓຊۀͰ͸Ͱ͖ͳ͍εΩϧ͕৳͹ͤΔ