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Service Design in Local

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July 05, 2018
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Service Design in Local

GsK Drinks #12 サービスデザインと日本の地方
http://www.a-m-u.jp/event/201807_gskdrinks_12.html/

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July 05, 2018
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Transcript

  1. Service Design in Local Miho Matsuzono

  2. Miho Matsuzono দԔ ඒൕ - Ethnographer (Cultural Anthropology) - Digital

    Marketing - Product Manager - UX Designer/UX Researcher

  3. Service Design in Local

  4. None
  5. None
  6. None

  7. Research

  8. εςʔΫϗϧμʔ ❖ ړࢣͷώΤϥϧΩʔʢ੨೥෦…ʁʣˠ Ұݢͣͭ·ΘΔ ❖ ړڠͱͷؔ܎ੑ → ڠྗؔ܎Λͭ͘Δ ❖ ౡͷਓؒؔ܎ʢ਺ඦ೥ʹΘͨΔ͜ͱ΋͋Δʣ

  9. None
  10. None

  11. ΠϯαΠτ ❖ ړࢣͰͳ͍΍ͭΒ͕ԿΛ΍Γ͍ͨΜͩʁͱ͍͏ෆ৴ײ ❖ ړࢣͷ࢓ࣄ͸޷͖͕ͩɺ͜ͷ··Ͱ͸ࢠڙʹܧ͕ͤΒ Εͳ͍ͱ͍͏΍Δͤͳ͍ࢥ͍ ❖ ࿡࣍࢈ۀԽʹྗΛೖΕ͍ͯ͘΂͖ͱ͍͏ೝࣝ ❖ ຊ෺Λ֫Δ͜ͱ͸Ͱ͖Δ͔Βɺࣗ৴Λ΋ͬͯ֎ʹൃ৴͠

    ͨΓചͬͯ΄͍͠ͱ͍͏ظ଴

  12. Ideation

  13. None

  14. Prototyping

  15. None

  16. Implementation

  17. None
  18. None

  19. ஍Ҭ×αʔϏεσβΠϯͷՄೳੑ ❖ ஍Ҭͷྺ࢙΍ؔ܎ੑ΍ྺ࢙ΛՄࢹԽɺ৽ͭ͘͠ͳ͗௚͢ ͜ͱ͕Ͱ͖Δʢ୭ͷ໊લͰ஍ҬʹೖΔ͔͸஫ҙʣ ❖ Αͦऀࢹ఺Ͱ஍ʹ͋ΔૉࡐΛ׆͔͍ͯ͘͠ ❖ αʔϏεσβΠφʔʹͱ࣮ͬͯફతͳΩϟϦΞΞοϓͷ ৔ɻࡋྔ͕͋ΓຊۀͰ͸Ͱ͖ͳ͍εΩϧ͕৳͹ͤΔ