Every project is based on a number of assumptions. Assumptions about our users and assumptions that our team has a shared vision of what we are building and why we are building it. The longer we hold onto these assumptions, the greater we increase the risk of not meeting our users needs and ultimately, our project fails.
This talk will be about how we ensure we are meeting our users needs. In addition to learning project workflow, we will cover specific techniques that you can use to ensure that the user is at the center of our design and that you create a shared understanding among your team.
Thank you for helping refresh the Baltimore tech
community since January 2013!
MICHAEL JOVEL - @MJOVEL
JAVIER RIOS - @JAVIERIOS
PEOPLE OVER PROCESSES:
TURNING ASSUMPTIONS INTO SHARED UNDERSTANDING
American Forces Public Information Management System
3 Years + $$$ = ???
Document Design Develop Test Launch
History of the World Part I
That Is Not What They Wanted
Everyone has a plan 'till they get punched in the mouth.
Iron Mike Tyson
Minimum Viable Product
The version of a product that brings the
maximum amount of validated learning
about customers with the least effort.
Minimum Valuable Product
Minimum Lovable Product
Least Dreadful Product
Where Do We Start?
Focus On The Problem
The Answer Is Yes. Now What Is The
“People don’t want to buy a quarter-inch drill.
They want a quarter-inch hole.”
- Theodore Levitt
Create A Sign-Up Form
Increase User Subscriptions
Redesign Report A Problem Page
Reduce the amount of time it takes for a user to
report an adverse event with medical products
A Tentative Assumption Made In Order To Draw
Out And Test Its Logical Or Empirical
• Rather than make assertions it puts forth a question which must be
• Engages Team Creativity
• What assumptions do you have that if proven false will cause your
solution to fail?
We Believe ___________
if this is true we should see __________
Get Out Of The
Design Idea Inventory
• high number of unvalidated design ideas leads to large deliverables
• leads to lag in production as team awaits deliverables
• maximizes the risk as there more time between creation and
• Library of UI Patterns that developers can use (i.e. buttons, ﬁelds,
• Library of UI Components composed of multiple patterns (i.e. forms,
video player, etc.)
Focus On Experience Instead Of
Helps Developers When
• Butcher paper, painters tape, sharpies and stop watch, grid
• Build small 3-4 person teams composed of designer, developers
and business team.
• Give each team a persona to focus on
• 8-10 minutes to sketch individually
• Could be ﬂow diagrams, wireframes, etc.
• 3 minutes to pitch team
• Each member lists 1 or 2 ways in which sketch achieves goal
• Each member Lists 1 or 2 ways in which sketch fails to achieve goal
• Team takes 10 minutes to iterate on best aspecs of Sketch
• Team selects one member to pitch teams solution to larger team
That Is Great But We Are A
Ux Is Not A Department, Agency
Or Team Role
Mythical user experience designer with an advanced and
adaptive skill range. Outstanding skills in graphic design, rapid
prototyping, front end development, user testing, technical
specifications, marketing and branding. It does not have an
opinion, it has a process, and will harmonize with any
Promote Code Literacy
Literacy Is Not Fluency
Promote Design Literacy
The days of designers simply pushing pixels are long gone.
Leading design means building a design culture, designing for
the future, and adapting constantly.
Designers need to help build a company culture that values
design by not only producing a well designed product but by
helping other team members understand and respect design.
–Stewart Scott-Curran, Creative Mornings
“The designers that actively seek out opportunities to contribute
and inﬂuence other areas of the company become the leaders
regardless of title. They are the people that others look to when
problems arise or if an expert opinion is required”
Promote Business Literacy
Designers need to get better at articulating their ideas through
direct business communication. We need to show that our
thinking is grounded in logic and produces results.
Learn to quickly absorb and synthesize feedback should push us
to take action. We need to learn to fail fast and make adjustments
Benefits Of Pair Design
• Make sure designers and developers spend time working together
• saves time on implementation
• promotes ownership
• send multi-disciplined team to meet with customer
• take a copy of the MVP to visit customers
• have one members lead the interview while the others observe and
Where Lean UX Has Struggled
The Traditional Agency/
Consultancy Model Won’t Survive
Great products require investment across many different parts of
a business, so we put a bigger effort on collaborating with our
It doesn't change the organizational dynamics or shift the way
people think about building great products.
Death To Agencies/
Invest clients into the work and focus on smaller deliverables to
create momentum. Dedicate a small group across the entire
product development cycle, thus providing value beyond just
concept by Daniel Mall
Don’t Get Caught Up On Process
“It’s easier to ask forgiveness
than it is to get permission”
- U.S. Navy Rear Admiral Grace Hopper
MICHAEL JOVEL - @MJOVEL