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MVP Startup Weekend World 2015

MVP Startup Weekend World 2015

Manuel Vidaurre

November 13, 2015

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  1. MVP: Why we should care A very effective learning tool

    1 Manuel Vidaurre http://about.me/manuel.vidaurre [email protected]
  2. #SWWorld - Manuel Vidaurre - @mvidaurre Customers don’t care about

    your solution. They care about solving their problems 2
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  4. #SWWorld - Manuel Vidaurre - @mvidaurre Minimum: The absolute necessary

    features that are needed from day 1 to solve customers’ top problems 7
  5. #SWWorld - Manuel Vidaurre - @mvidaurre Viable: Solve real world

    problems. What will customers “pay” for? 10
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  7. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Types of MVPs • Problem Exploration • Product Pitch

    • Concierge 14 Tests the Riskiest Assumption associated with your Solution Hypothesis (in order of increasing opportunity cost)
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  9. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Problem Exploration An interaction focused on customer’s problems to

    understand past behavior and urgency. (Learn, aka Customer Discovery) 16 Aim: Reproduce Problem Opportunity Cost: Very Low
  10. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF MVP Problem Exploration • Scene of the Customer: go

    where the highest geographic density • Doppleganger: find someone already executing on your idea, do they have paying customers? • Conversation Starter • Menu: if you’re not sure what to build, have a bunch of fake features and see what people click on the most 18
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  12. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Product Pitch Exchange of product for some form of

    currency: time, money, or work. (Confirm, aka Customer Validation) 20 Aim: Collect Currency Opportunity Cost: Very Low to Low
  13. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Product Pitch 21 Landing pages Asking for cash at

    the end of an interview Video Demos Fake Ads Kickstarting
  14. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF MVP Product Pitch • Decreasing Discount: with a mockup

    you are poised to collect money from customers. When you close your first customer be sure to offer a large discount • Innovator: if there are people out there already solving the problem you’re focused on, find them and see if you can productize their tactics. • Better Alternative: try to sell customers of the existing market leader on why your proposed product is better • Meta: have your customer design the first version of your product 22
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  16. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Concierge Manually delivering on the solution, as a service

    to the customer, to see if the delivery matches the customer’s expectations and makes them happy. (Learn or Confirm) 24 Aim: Deliver Customer Expectation Opportunity Cost: Medium
  17. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Concierge 25 Wizard of Oz is when you put

    up a front that looks like a real working product, but you manually carry out product functions Pure Concierge. Instead of providing a product, you start with a manual service. The service should consist of exactly the same steps people would go through with your product Piecemeal a blend between approaches. Again, you emulate the steps people would go through using your product – as you envision it. But instead of delivering them manually, you emulate them using existing tools.
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  19. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF Charge from day one, but collect on day 30

    • Price is part of the product • Price defines your customers (segmentation) • Getting paid is the first form of validation 28
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  21. #SWWorld - Manuel Vidaurre - @mvidaurre Lean startup is about

    Big Vision Think Big Start Small Scale Fast 30
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  23. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF References (1) • Ries, Eric. The Lean Startup: How

    Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business, 2011. • Owens, Trevor, and Obie Fernandez. The Lean Enterprise: How Corporations Can Innovate like Startups. Wiley, 2014 • Blank, Steven G., and Bob Dorf. The Startup Owner's Manual the Step-by-step Guide for Building a Great Company. Pescadero, Calif.: K&S Ranch, 2012. • Maurya, Ash. Running Lean: Iterate from Plan A to a Plan That Works. 2nd ed. Sebastopol, CA: O'Reilly, 2012 32
  24. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF References (2) • Ramli John, A Landing Page is

    NOT an MVP http://goo.gl/ qG9a5Q • Trevor Owens.10 Awesome MVPs from Lean Startup Machine http://goo.gl/sK4e4B • Lean Startup Machine. Building a successful MVP http:// goo.gl/jUL2Qb • Lean Startup Machine. Identifying and Learning from Your Target Customers http://goo.gl/MwsOO2 • Shardul Mehta, An MVP Is Not The Smallest Collection Of Features You Can Deliver http://goo.gl/3P9de3 33
  25. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF References (3) • Kate Rutter. MVP: What it is

    and why we all (should) care http://goo.gl/ZKsoRK • Kate Rutter. From cold-sweat questions to hot validated learning http://goo.gl/QKoBvt • businessinbeta. I want my MVP! From idea to testable artefact http://goo.gl/TA4gqB • David Binetti. The Art of the Pivot http://goo.gl/biil8j • Hiten Shah. Creating Experiments to Test Hypotheses 34