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MVP Startup Weekend World 2015

MVP Startup Weekend World 2015

Manuel Vidaurre

November 13, 2015
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  1. MVP: Why we should care
    A very effective learning tool
    1
    Manuel Vidaurre
    http://about.me/manuel.vidaurre
    [email protected]

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  2. #SWWorld - Manuel Vidaurre - @mvidaurre
    Customers don’t care about
    your solution. They care
    about solving their problems
    2

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  3. #SWWorld - Manuel Vidaurre - @mvidaurre
    Think problems
    Not solutions
    3

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  4. #SWWorld - Manuel Vidaurre - @mvidaurre
    Think learning
    Test your assumptions
    4

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  5. #SWWorld - Manuel Vidaurre - @mvidaurre
    Use MVP to prove or
    disprove your
    hypotheses
    6

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  6. #SWWorld - Manuel Vidaurre - @mvidaurre
    Minimum: The absolute
    necessary features that are
    needed from day 1 to solve
    customers’ top problems
    7

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  7. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Brandon Schauer cupcake
    model
    8

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  8. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Brandon Schauer cupcake
    model
    9

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  9. #SWWorld - Manuel Vidaurre - @mvidaurre
    Viable: Solve real world
    problems. What will
    customers “pay” for?
    10

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  10. #SWWorld - Manuel Vidaurre - @mvidaurre
    Focusing on
    Product/Market Fit
    12

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  11. #SWWorld - Manuel Vidaurre - @mvidaurre
    Types of MVPs
    13

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  12. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Types of MVPs
    • Problem Exploration
    • Product Pitch
    • Concierge
    14
    Tests the Riskiest Assumption associated
    with your Solution Hypothesis
    (in order of increasing opportunity cost)

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  13. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Problem Exploration
    An interaction focused on customer’s
    problems to understand past
    behavior and urgency. (Learn, aka
    Customer Discovery)
    16
    Aim: Reproduce Problem
    Opportunity Cost: Very Low

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  14. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Problem Exploration
    17
    Interview
    Strangers that
    fulfill your
    customer profile
    Face to face
    interviews
    Key: question
    about past
    behavior

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  15. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    MVP Problem Exploration
    • Scene of the Customer: go where the highest
    geographic density
    • Doppleganger: find someone already executing
    on your idea, do they have paying customers?
    • Conversation Starter
    • Menu: if you’re not sure what to build, have a
    bunch of fake features and see what people
    click on the most
    18

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  16. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Product Pitch
    Exchange of product for some form of
    currency: time, money, or work.
    (Confirm, aka Customer Validation)
    20
    Aim: Collect Currency
    Opportunity Cost: Very Low to Low

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  17. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Product Pitch
    21
    Landing pages
    Asking for cash at the end
    of an interview
    Video Demos
    Fake Ads
    Kickstarting

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  18. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    MVP Product Pitch
    • Decreasing Discount: with a mockup you are poised to
    collect money from customers. When you close your first
    customer be sure to offer a large discount
    • Innovator: if there are people out there already solving
    the problem you’re focused on, find them and see if you
    can productize their tactics.
    • Better Alternative: try to sell customers of the existing
    market leader on why your proposed product is better
    • Meta: have your customer design the first version of your
    product
    22

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  19. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Concierge
    Manually delivering on the solution,
    as a service to the customer, to see if
    the delivery matches the customer’s
    expectations and makes them happy.
    (Learn or Confirm)
    24
    Aim: Deliver Customer Expectation
    Opportunity Cost: Medium

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  20. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Concierge
    25
    Wizard of Oz is when you put up a front
    that looks like a real working product, but
    you manually carry out product functions
    Pure Concierge. Instead of providing a
    product, you start with a manual service.
    The service should consist of exactly the
    same steps people would go through with
    your product
    Piecemeal a blend between approaches.
    Again, you emulate the steps people
    would go through using your product – as
    you envision it. But instead of delivering
    them manually, you emulate them using
    existing tools.

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  21. #SWWorld - Manuel Vidaurre - @mvidaurre
    Progress through
    validated learning
    27

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  22. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    Charge from day one, but
    collect on day 30
    • Price is part of the product
    • Price defines your customers
    (segmentation)
    • Getting paid is the first form of
    validation
    28

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  23. #SWWorld - Manuel Vidaurre - @mvidaurre
    Lean startup is about Big Vision
    Think Big
    Start Small
    Scale Fast
    30

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  24. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    References (1)
    • Ries, Eric. The Lean Startup: How Today's Entrepreneurs
    Use Continuous Innovation to Create Radically
    Successful Businesses. New York: Crown Business, 2011.
    • Owens, Trevor, and Obie Fernandez. The Lean Enterprise:
    How Corporations Can Innovate like Startups. Wiley, 2014
    • Blank, Steven G., and Bob Dorf. The Startup Owner's
    Manual the Step-by-step Guide for Building a Great
    Company. Pescadero, Calif.: K&S Ranch, 2012.
    • Maurya, Ash. Running Lean: Iterate from Plan A to a Plan
    That Works. 2nd ed. Sebastopol, CA: O'Reilly, 2012
    32

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  25. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    References (2)
    • Ramli John, A Landing Page is NOT an MVP http://goo.gl/
    qG9a5Q
    • Trevor Owens.10 Awesome MVPs from Lean Startup Machine
    http://goo.gl/sK4e4B
    • Lean Startup Machine. Building a successful MVP http://
    goo.gl/jUL2Qb
    • Lean Startup Machine. Identifying and Learning from Your
    Target Customers http://goo.gl/MwsOO2
    • Shardul Mehta, An MVP Is Not The Smallest Collection Of
    Features You Can Deliver http://goo.gl/3P9de3
    33

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  26. 488PSME.BOVFM7JEBVSSF!NWJEBVSSF
    References (3)
    • Kate Rutter. MVP: What it is and why we all (should)
    care http://goo.gl/ZKsoRK
    • Kate Rutter. From cold-sweat questions to hot
    validated learning http://goo.gl/QKoBvt
    • businessinbeta. I want my MVP! From idea to testable
    artefact http://goo.gl/TA4gqB
    • David Binetti. The Art of the Pivot http://goo.gl/biil8j
    • Hiten Shah. Creating Experiments to Test Hypotheses
    34

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