RETARGETING Notes on HOW DO WE SERVE THE BEST POSSIBLE AD?” ” AD SERVERS BIDDING ENGINE 10ms 20MS 20MS 20MS HARD LIMIT: 100ms 10k advertisers 100 countries 1.5PB in S3 DYNAMODB
DYNAMODB THROUGHPUT “THE LAW OF LARGE NUMBERS IS YOUR FRIEND UNTIL YOU REACH LARGE NUMBERS” PRECISE DESCRIPTION FORMAL METHODS TEST, TEST, TEST AVERAGE LATENCY # REQUESTS 11/1/2013 11/7/2013
SOCIAL GAMINg Notes on CAN PHYSICAL AND VIRTUAL WORLDS INTERACT?” ” SOCIAL EXPERIENCE BUILT RIGHT INTO THE GAMES LOW LATENCY HIGH AVAILABILITY ANALYTICS
CLINICAL TRIALs Notes on BUSINESS DRIVERS Speeding server provisioning for R&D apps Extending capacity for internal grid environments Slowing internally hosted compute infrastructure growth On-boarding security, validation services and compliance Reducing cost while extending capabilities
CLINICAL TRIAL SIMULATIONS Individual Clinical Trial Simulation Run Time (Min) Total number of trials Number of servers Number of CPUS TOTAL ANALYSIS RUN TIME (hours) COST INTERNAL AWS 56 56 2000 2000 2 32 60 ??? $336 1.2 2048 256
REDUCED BURDEN ON pEDIATRIC SUBJECTS NUmber of subjects NUmber of blood samples per subject length of stay per subject length of study total study cost traditional DESIGN DESIGN OPTIMIZED USING CLINICAL TRIAL SIMULATION 60 40 12 5 72 hours 2.5 years $700k $250k 1.7 years 26 hours
CONNECTED DEVICES GENOMICS CLINICAL TRIALS GAMING MOBILE DEVELOPMENT ADVERTISING HOSPITALITY RETAIL E-COMMERCE MANUFACTURING TRAVEL FREE STEAK SOCIAL APPS FINANCIAL ANALYTICS MEDIA STREAMING DISASTER RECOVERY ARCHIVAL INTERACTIVE TV APPS WEB APPS MARS EXPLORATION
SUPPLEMENT EXISTING WORKFLOWS with on-premises infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions
ALL IN “WE HAVE TO BE GREAT AT A NUMBER OF THINGS... OPERATING DATA CENTERS IS NOT ONE OF THOSE THINGS” “WE ARE A HOSPITALITY MANAGEMENT COMPANY, NOT AN IT SERVICES COMPANY” “FRIENDS DON’T LET FRIENDS BUILD DATA CENTERS” INFOR CLOUDSUITE micro-vertical BUSINESS APPS
IN SUMMARY... DATA DRIVES INNOVATION WHEN COMBINED WITH UTILITY COMPUTING Broad and deep services enable new business AGILITY REMAINS THE #1 REASON FOR ADOPTING THE AWS CLOUD ENTERPRISES LEAD WITh DEV, TEST & NEW WORKLOADS MIGRATION AND SUPPLEMENTS QUICKLY FOLLOW Increasingly ‘ALL IN’
More sessions from AWS today 11.00am: Transforming Applications into SaaS 11.40am: Big Data Is Best Served Fresh: Real-time Analytics in the Cloud 1.55pm: What is the Internet of Things – and how can it help my business? 4.00pm: Moving Enterprises to the Cloud the Right Way and for the Right Reasons 4.40pm: Creating a Cloud Based DR Solution for your Enterprise
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