Defining Your User Experience

You define the user experience of your business every time you attend a meeting, answer the phone, send an email, send a proposal, send a contract or bump into a client at the grocery store. It's essential that you design that user experience. Otherwise, the experience is defined by default and you risk miscommunicating to your clients and customers.

Transcript

1. n DEFINING YOUR USER EXPERIENCE Natalie MacLees • Purple Pen Productions • @nataliemac
2. STURGEON’S LAW f
3. 90% 10%
4. EXPERIENCE n
5. DESIGN
6. POWERFUL Y
7. DESIGN YOUR BUSINESS f
8. WHY? (
9. VOICE FIND YOUR )
10. SELL MAGIC n
11. VALUE Y
12. WORK AT THE EDGES f
13. BY DESIGN NOT BY DEFAULT Y