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Defining Your User Experience

Defining Your User Experience

You define the user experience of your business every time you attend a meeting, answer the phone, send an email, send a proposal, send a contract or bump into a client at the grocery store. It's essential that you design that user experience. Otherwise, the experience is defined by default and you risk miscommunicating to your clients and customers.

Natalie MacLees

October 18, 2013
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  1. n
    DEFINING YOUR USER
    EXPERIENCE
    Natalie MacLees • Purple Pen Productions • @nataliemac

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  2. STURGEON’S
    LAW
    f

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  3. 90%
    10%

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  4. EXPERIENCE
    n

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  5. DESIGN

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  6. POWERFUL
    Y

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  7. DESIGN YOUR
    BUSINESS
    f

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  8. WHY?
    (

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  9. VOICE
    FIND YOUR
    )

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  10. SELL
    MAGIC
    n

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  11. VALUE
    Y

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  12. WORK AT
    THE EDGES
    f

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  13. BY DESIGN
    NOT BY DEFAULT
    Y

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