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Defining Your User Experience

Defining Your User Experience

You define the user experience of your business every time you attend a meeting, answer the phone, send an email, send a proposal, send a contract or bump into a client at the grocery store. It's essential that you design that user experience. Otherwise, the experience is defined by default and you risk miscommunicating to your clients and customers.

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Natalie MacLees

October 18, 2013
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  1. n DEFINING YOUR USER EXPERIENCE Natalie MacLees • Purple Pen

    Productions • @nataliemac
  2. STURGEON’S LAW f

  3. 90% 10%

  4. EXPERIENCE n

  5. DESIGN

  6. POWERFUL Y

  7. DESIGN YOUR BUSINESS f

  8. WHY? (

  9. VOICE FIND YOUR )

  10. SELL MAGIC n

  11. VALUE Y

  12. WORK AT THE EDGES f

  13. BY DESIGN NOT BY DEFAULT Y