Tourism Partnership of Niagara - In-Market January to March 2012

Tourism Partnership of Niagara - In-Market January to March 2012

Transcript

1. The  Tourism  Partnership  of  Niagara   1 1   In-Market January to March 2012
2. The  Tourism  Partnership  of  Niagara   2 2   Objective: Strategy: To  keep  Niagara  a  top  of  mind  getaway  des9na9on  during  the   winter  off-­‐season  with  our  core  GTA  target.     Create  simple  and  relevant  getaway  solu9ons  that  inspire   couples  and  families  to  make  plans  for  quick  restora9ve   escapes.     Tactic: Reach  core  target  through  integrated  commuter  paper  ROP   and  eBlast  ini9a9ves.  Partner  with  CityTV  Breakfast  Television   to  promote  Niagara  through  live  eye  segments  and  inclusion  in   BT’s  two  :30sec  TV  spots.    
3. The Tourism Partnership of Niagara ROP – Metro commuter paper Feb  8th   Jan  25th  
4. The Tourism Partnership of Niagara ROP Feb  29th   Feb  15th  
5. The Tourism Partnership of Niagara ROP March  7th  
6. The Tourism Partnership of Niagara eBlasts Jan  16th  
7. The Tourism Partnership of Niagara eBlasts Feb  3rd  
8. The Tourism Partnership of Niagara eBlasts March  3rd  
9. The Tourism Partnership of Niagara Breakfast Television Live: Feb 14th TV   4.6M GTA viewers