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今さら聞けない 広報の考え方から実例のお話し / FukuokaPRP

今さら聞けない 広報の考え方から実例のお話し / FukuokaPRP

2018年12月6日(水)、ヌーラボ広報のメギーが「今さら聞けない 広報の考え方から実例のお話し」にて登壇させていただきました。その際にお話した資料です。

株式会社ヌーラボ

December 06, 2018
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  1. ޒे઒ ࣊ Megumi Isogawa ɾגࣜձࣾ ψʔϥϘ PR & Community Manager

    ɾ1989೥ ෱Ԭݝੜ·Ε ɾ2012೥ ౦ژͷਓࡐ޿ࠂϕϯνϟʔʹӦۀ৬ͱͯ͠ೖࣾ ɾ2014೥ גࣜձࣾ LiB 2ਓ໨ͷࣾһͱͯ͠ೖࣾ ɾ2017೥ ෱Ԭʹ໭Γɺגࣜձࣾ ψʔϥϘ ೖࣾ
  2. Copyright Nulab,inc. All Rights Reserved. ຊ೔͓࿩͢͠Δ͜ͱ 3. גࣜձࣾ ψʔϥϘͷ৔߹ :

    ίϛϡχέʔγϣϯܕPR 2. ޿ใͷجຊɺωλͷ࡞Γํ 1. ͳͥ޿ใʹྗΛೖΕͨ΄͏͕͍͍ͷ͔
  3. Copyright Nulab,inc. All Rights Reserved. લఏͲΜͳ໨ઢͰ࿩͔͢ • ޿ใͱ͍ͬͯ΋৭ʑ͋Δ
 → “߈Ί”

    ΑΓ “कΓ” ͕ٻΊΒΕΔέʔεͳͲ΋͋Δ • ࢲ͕࿩͢ͷ͸ɺ “ϚʔέςΟϯάͱͯ͠ͷ޿ใ”
 → தখاۀɺϕϯνϟʔ/ελʔτΞοϓاۀͷํʹࢀߟʹ͍ͯ͠ ͖͍ͨͩͨ಺༰
  4. Copyright Nulab,inc. All Rights Reserved. 13͸ͳΜͷͨΊʁ ਓ ࠾༻ ෺ ࣗࣾαʔϏεͷ

    ೝ஌ ۚ ࢿۚௐୡͳͲ ৴༻ ظ଴ɺཧղؚΉ ৘ใ ؔ࿈χϡʔε ଞࣾ৘ใͳͲ Ҿ༻ɿIUUQZPTVLFMJCIBUFOBCMPHDPNFOUSZ
  5. Copyright Nulab,inc. All Rights Reserved. ຊ೔͓࿩͢͠Δ͜ͱ 3. גࣜձࣾ ψʔϥϘͷ৔߹ :

    ίϛϡχέʔγϣϯܕPR 2. ޿ใͷجຊɺωλͷ࡞Γํ 1. ͳͥ޿ใʹྗΛೖΕͨ΄͏͕͍͍ͷ͔
  6. Copyright Nulab,inc. All Rights Reserved. ͨͱ͑͹ϓϨεϦϦʔε഑৴·ͰͷྲྀΕ • ϓϨεϦϦʔεΛॻ͘ • ϝσΟΞͷํʹऔΓ্͛ͯ΋Β͏

    • ୭ʹͲΜͳҹ৅Λ࣋ͬͯཉ͍͔͠ΛܾΊΔ • ͍ΖΜͳϦιʔεΛ֬ೝ͠ͳ͕ΒωλΛܾΊΔ • λΠϛϯάΛܾΊΔ • ίϯςϯπԽͯ͠௕͘࢖͏
  7. Copyright Nulab,inc. All Rights Reserved. 13͸ͳΜͷͨΊʁ ਓ ࠾༻ ෺ ࣗࣾαʔϏεͷ

    ೝ஌ ۚ ࢿۚௐୡͳͲ ৴༻ ظ଴ɺཧղؚΉ ৘ใ ؔ࿈χϡʔε ଞࣾ৘ใͳͲ Ҿ༻ɿIUUQZPTVLFMJCIBUFOBCMPHDPNFOUSZ
  8. Copyright Nulab,inc. All Rights Reserved. ޿ࠂͷํ͕ૣ͘ͳ͍ʁ ޿ࠂ 13 ϝσΟΞಛੑ ϖΠυϝσΟΞ


    ࿮Λߪೖ͢Δ ΞʔϯυϝσΟΞ
 ڞײΛಘΔ هࣄ಺༰ اۀଆ͕ίϯτϩʔϧՄೳ ಺༰͸هऀͷࡋྔʹΑΔ จ຺ ओ؍త ٬؍త ৴པ౓ɾڞײ౓ ˚ ˕ ϝσΟΞϨόϨοδ º ̋
  9. Copyright Nulab,inc. All Rights Reserved. ᶄωλΛܾΊΔ ৽نཁૉ ৽αʔϏεɺ৽঎඼ͳͲ ࠓ·Ͱͳ͔ͬͨ΋ͷ ٕज़ཁૉ

    ٕज़ֵ৽ɺػೳ༥߹ɺ ಛڐͳͲ ੓࣏ཁૉ ๏཯ɺن੍؇࿨ɺ੓෎ํ਑ͳͲ اۀʹӨڹͷ͋Δ΋ͷ ࣌ྲྀཁૉ ΦϦϯϐοΫɺ"*ͳͲ ੈͷதͰ࿩୊ʹͳ͍ͬͯΔ΋ͷ େ੒ཁૉ ఏܞɺେܕࢿۚௐୡɺ ౤ࢿɾങऩͳͲ େऺཁૉ ༗໊ਓͳͲ෯޿͍૚ʹ ड͚ೖΕΒΕΔ৘ใ قઅཁૉ ͓ਖ਼݄ɺΫϦεϚεͳͲ قઅ͝ͱʹ࿩୊ʹͳΔςʔϚ ࣮੷ཁૉ ར༻ऀ̋ສਓಥഁɺ ച্̋ԯԁୡ੒ͳͲ ࣮རཁૉ ΩϟϯϖʔϯɺແྉηϛφʔͳͲ
  10. Copyright Nulab,inc. All Rights Reserved. ᶅϓϨεϦϦʔεΛॻ͘ • ࠷΋఻͍͑ͨ͜ͱ͸ͳʹ͔ΛܾΊΔ • 5W1HΛ੔ཧ

    • ਺ࣈΛ࢖͍ɺͳΔ΂͘۩ମతʹ • ࣸਅ΍ಈըɺը૾Λ׆༻͢Δ • ઐ໳༻ޠ͸ආ͚Δ ਓؾͷɹˠɹʮ30ඵͰ׬ചʯʮ೔ຊͰ࠷΋ར༻͞Ε͍ͯΔʯ
 ޮ཰ԽɹˠɹʮXXͷ࡞ۀΛ1/3ʹ୹ॖͨ͠ʯ
  11. Copyright Nulab,inc. All Rights Reserved. ᶅϓϨεϦϦʔεΛॻ͘ ൃߦ೔෇ɺاۀ໊ͳͲ ཁ໿ λΠτϧ ಺༰

    ͓໰͍߹Θͤઌ ࠷ॏཁʂ࠷΋఻͍͑ͨ͜ͱΛΩϟονʔʹॻ͘ ཁ໿ʹ͸ʮ୭ʹͱͬͯͳʹ͕Ͳ͏ͳͷ͔ʁʯΛ؆ܿʹ ໨ઢ͸ʮಡऀ͕஌Γ͍ͨ಺༰ɺϫΫϫΫ͢Δ಺༰ʯ ࿈བྷͷऔΕ΍͍͢໰͍߹ΘͤઌΛهࡌ
  12. Copyright Nulab,inc. All Rights Reserved. ᶆϝσΟΞʹऔΓ্͛ͯ΋Β͏ • PR TIMESͳͲͷϓϨεϦϦʔε഑৴αΠτΛར༻͢Δ •

    ϝσΟΞͷʮϓϨεϦϦʔεૹ৴ʯͳͲ͔ΒϝʔϧΛૹΔ • ϝσΟΞͷهऀ͞Μͱ஥ྑ͘ͳΓɺܝࡌͯ͠΋Β͏
  13. Copyright Nulab,inc. All Rights Reserved. ຊ೔͓࿩͢͠Δ͜ͱ 3. גࣜձࣾ ψʔϥϘͷ৔߹ :

    ίϛϡχέʔγϣϯܕPR 2. ޿ใͷجຊɺωλͷ࡞Γํ 1. ͳͥ޿ใʹྗΛೖΕͨ΄͏͕͍͍ͷ͔
  14. Copyright Nulab,inc. All Rights Reserved. ೥݄ʙ೥݄ͷείΞ • ϝσΟΞܝࡌ104ճ
 →ฏۉ9.5ճ/݄ •

    ϓϨεϦϦʔε62ຊ
 →ฏۉ7.3ຊ/݄
 →ࣾ಺੍౓ɺొஃʹ͍ͭͯɺௐࠪϨϙʔτɺࣄྫϦϦʔεͳͲ༷ʑ
  15. Copyright Nulab,inc. All Rights Reserved. ψʔϥϘͷݱࡏͷ޿ใςʔϚ • ΠϯλʔωοταʔϏεΛߦ͏ձࣾͷͨΊɺΦϯϥΠϯ͕ओઓ৔
 →ςϨϏɺ৽ฉ ʻ

    ωοταʔϏεܥΦϯϥΠϯϝσΟΞ
 →͞Βʹݴ͏ͳΒ “ϦϯΫ෇͖” Λॏࢹ • 2017೥͸ʮ࠾༻ʹޮ͘޿ใʯɺ2018೥͸ʮϓϩμΫτ޿ใʯ
  16. Copyright Nulab,inc. All Rights Reserved. ଞ෦ॺɺଞاۀͱ࿈ܞ͠Α͏ • ࣾ಺ͷදজ͝ͱ͸͢΂ͯνΣοΫʂ
 BacklogɺνϟοτʹΑΔϢʔβʔαϙʔτΛ։࢝ —

    ରԠຬ଍౓͕3ि࿈ଓͰ80%௒͑ • Ϣʔβʔͱͷ΍ΓͱΓͰʮ͜Ε͸ʂʯͱ͍͏΋ͷ͸ʁ
 ϏοάωʔϜͷར༻ࣄྫ/ϝσΟΞଆͷར༻(औࡐଧ਍)/ϔϏʔϢʔβʔͷࣄྫ • ଞاۀͱͷڞಉاըͰεΠϛʔʹ
 ψʔϥϘɺʮ෱Ԭࢢ௕બڍͷ౤ථʹߦͬͯɺ෱ԬͷITاۀͷϊϕϧςΟάοζΛ౰ͯΑ͏ʂΩϟϯ ϖʔϯʯʹࢀը
  17. Copyright Nulab,inc. All Rights Reserved. 135*.&4͸೥ؒܖ໿ • ݄7ສԁͰϓϨεϦϦʔε഑৴͠์୊
 →࿐ग़ྔ૿ /

    ʮͦ͢͝͏ʹݟ͑Δʯ΋େࣄ • ϝσΟΞͷํ͸PR TIMESͰݕࡧͯ͠ωλΛ୳͢͜ͱ΋͋Δ
 →ͳʹ͕ࢗ͞Δ͔෼͔Βͳ͍
  18. Copyright Nulab,inc. All Rights Reserved. ψʔϥϘΒ͍͠༡ͼΰίϩͱ؇͞ ☑ ;͚ͨ͟಺༰ͱݎ͍಺༰ͷϝ ϦϋϦΛ͚ͭΔ ☑

    γΣΞͨ͘͠ͳΔ಺༰΍ݴ༿ Λ৺͕͚Δ ☑ ୅දͷڮຊͷίϝϯτ͸ɺݴ ͍ճ͠ͳͲΛमਖ਼͠ͳ͍
  19. Copyright Nulab,inc. All Rights Reserved. ຊ೔͓࿩͢͠Δ͜ͱ 1. ޿ใʹྗΛೖΕͨ΄͏͕͍͍ཧ༝ 3. גࣜձࣾ

    ψʔϥϘͷ৔߹ : ίϛϡχέʔγϣϯܕPR 4. (͓·͚)޿ใ୲౰͸Ͳ͏͍͏ਓ͕୲͏ͱྑ͍͔ʁ 2. ޿ใͷجຊɺωλͷ࡞Γํ