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Try First!新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / T...

Try First!新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / Try First story of zero to one on the marketing of the new product Nulab pass

2021年11月27日に開催したNuCon 2021の発表資料です。

アーカイブ動画「NuCon 2021」
https://youtu.be/ITh1MMp6OLk

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株式会社ヌーラボ

November 27, 2021
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  1. Copyright Nulab Inc. All Rights Reserved. 2 ɾגࣜձࣾψʔϥϘ
 ɹϚʔέςΟϯά෦ϚʔέςΟϯά՝ ɹΧελϚʔαΫηε

    ܎ ίϯςϯπϚʔέλʔΛ೥୲౰ͯ͠ɺݱࡏ͸ΧελϚʔαΫη εͷςοΫλονྖҬͷ୲౰ɻ ͓٬༷ʹψʔϥϘ੡඼Λʮ࢖͍΍͍͢ʯͱײͯ͡΋Β͍ɺ೔ʑ ͷۀ຿ʹԁ׈ʹಋೖ͍ͨͩͨ͘ΊͷίϯςϯπΛاըɾ੍࡞ɾ ఏڙ͍ͯ͠·͢ɻ%*:޷͖👩🏭 ࣗݾ঺հ Ҫ্ඒึʢ͍ͷ͏͑Έ΄ʣ
  2. Copyright Nulab Inc. All Rights Reserved. 6 ͜͏͍͓ͬͨ٬༷ʹ͓͢͢Ί ૊৫ͰψʔϥϘ੡඼Λར༻͍ͨ͠ ͕ɺΞΫηεपΓͷηΩϡϦςΟର

    ࡦ͕৺഑ɻ ৘ใγεςϜ୲౰ऀ ࣄۀ෦੹೚ऀ ΞΧ΢ϯτ؅ཧऀ ػີੑͷߴ͍৘ใΛ؅ཧ͢ΔͷͰɺ ෆਖ਼ͳૢ࡞͕͋ͬͨͱ͖ʹ͙͢ʹؾ ͚ͮΔΑ͏ʹ͍ͨ͠ɻ ࣾһͷೖࣾɾୀ৬ɺҕୗઌͱͷܖ໿ ղআʹΑͬͯൃੜ͢ΔɺΞΧ΢ϯτ ৘ใΛҰݩ؅ཧ͍ͨ͠ɻ
  3. Copyright Nulab Inc. All Rights Reserved. 7 /VMBC1BTTͷػೳ 440 4".-ೝূํࣜʹΑΔ

    γϯάϧαΠϯΦϯ ؅ཧऀ͕࡞੒ɾมߋɾ࡟আΛҰׅͰͰ͖Δ ؂ࠪϩά ϝϯόʔͷ׆ಈΛ$47Ͱμ΢ϯϩʔυ ؅ཧର৅ΞΧ΢ϯτ
  4. Copyright Nulab Inc. All Rights Reserved. 8 ψʔϥϘαʔϏεͷྺ࢙ ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτ؅ཧπʔϧ

    Ϗδωενϟοτπʔϧ    ΤϯλʔϓϥΠζ޲͚ ΞυΦϯαʔϏε ೥݄ 
  5. Copyright Nulab Inc. All Rights Reserved. 9 ʮ"[VSF"%Λ*E1ͱͯ͠ɺࣗࣾͷ*5αʔϏεʹ4".-ೝ ূ͍ͯ͠ΔͷͰɺ#BDLMPHͷ4".-ରԠ΋ر๬͠·͢ʯ ໰͍߹ΘͤͰ࣮ࡍʹ΋Β͍ͬͯͨϢʔβʔͷཁ๬

    ʮ؅ཧऀݖݶΛ΋ͭਓ͕ɺҰൠϢʔβʔͷ໊લ΍ ύεϫʔυͷมߋɺୀ৬࣌ͷΞΧ΢ϯτ࡟আΛ Ͱ͖ΔΑ͏ʹͯ͠΄͍͠Ͱ͢ʯ ৘ใγεςϜ୲౰ऀ ΞΧ΢ϯτ؅ཧऀ
  6. Copyright Nulab Inc. All Rights Reserved. 13 Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ 4/4Ωϟϯϖʔϯ

    όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  7. Copyright Nulab Inc. All Rights Reserved. 14 Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ ϓϨεϦϦʔευʔϯʂ

    4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  8. Copyright Nulab Inc. All Rights Reserved. 15 ৽੡඼ΠΤʔʔʔΠʂʂʂ Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ

    ϓϨεϦϦʔευʔϯʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  9. Copyright Nulab Inc. All Rights Reserved. 17 ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨओͳཧ༝ w

    ϓϩμΫτͷ࢓༷తͳཧ༝ w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕࢖͑ͳ͍ w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε ΛಋೖࡁΈͷํ΋/VMBC1BTTΛ࢖͑ΔΑ͏ʹͳΔ
  10. Copyright Nulab Inc. All Rights Reserved. 18 ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ɹظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ψʔϥϘαʔϏεಋೖࡁΈͷاۀͷํ͕

    /VMBC1BTTಋೖͷ֯౓͕ߴ͍ w ϓϩμΫτͷ࢓༷తͳཧ༝ w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕࢖͑ͳ͍ w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε ΛಋೖࡁΈͷํ΋/VMBC1BTTΛ࢖͑ΔΑ͏ʹͳΔ
  11. Copyright Nulab Inc. All Rights Reserved. 23 /VMBC1BTTͷސ٬ཧղʹͭͱΊΔˍސ٬Ξϓϩʔνͷݟ௚͠ 🔥🔥 w

    ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ w ϦϦʔεલʹϕʔλςετΛืΔ FUDʜ
  12. Copyright Nulab Inc. All Rights Reserved. w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ

    w ϦϦʔεલʹϕʔλςετΛืΔ 24 ։ൃνʔϜͱ ڠྗ࣮ͯ͠ߦ🤝 େײँʂ ։ൃνʔϜͱڠྗͯ͠ސ٬ͷΠϯαΠτΛਂ۷Γ FUDʜ
  13. Copyright Nulab Inc. All Rights Reserved. 25 ਂ·Δސ٬ཧղͱ઱໌ʹͳΔސ٬Πϝʔδ ˙ۀքɾۀछ ɹγεςϜ։ൃɺ*5ɾ௨৴

    ˙ର৅෦໳ ɹ৘ใγεςϜ෦ɺ։ൃ෦ ˙໾৬ ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕ ˙#BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺ ɹਪଌ஋PPPਓ
  14. Copyright Nulab Inc. All Rights Reserved. 28 ۀքɾۀछɺର৅෦໳ʹண໨ ˙ۀքɾۀछ ɹγεςϜ։ൃɺ*5ɾ௨৴

    ˙ର৅෦໳ ɹ৘ใγεςϜ෦ɺ։ൃ෦ ˙໾৬ ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕ ˙#BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺ ɹਪଌ஋PPPਓ
  15. Copyright Nulab Inc. All Rights Reserved. 29 ڠۀࢪࡦͱ͸ʁ w *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ

    㲈ొ࿥ઌͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ͢Δ w ڞಉϓϨεϦϦʔεΛެ։͢Δ w ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ ࣾ֎ *%BB4 ͱͷڠۀࢪࡦ
  16. Copyright Nulab Inc. All Rights Reserved. 33 ڠۀࢪࡦͷޮՌΛৼΓฦΔ ϲ݄ؒڠۀࢪࡦΛଓ͚ͨ݁Ռ w

    ࠃ಺ओཁࣾͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ w ࣾͱڞಉϓϨεϦϦʔεΛެ։ w ճͷڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ ͜Ε·ͰͷϚʔέςΟϯάख๏Ͱ͸ಧ͔ͳ͔ͬͨ૚ʹ /VMBC1BTTΛೝ஌ͯ͠΋Β͑ͨ
  17. Copyright Nulab Inc. All Rights Reserved. 38 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ͬYG ֎෦ͱͷڠۀͰʮͰ͖Δ͜ͱʯ͕૿΍ͤΔ

    wʮ֎ʯʹ໨Λ޲͚Δͱࢹ໺͕޿͕Δ w͘͢ͳ͍ϦιʔεͰେ͖͍ࢪࡦΛଧͯΔ wࣾ֎ͷྑ͍ϊ΢ϋ΢Λࣗࣾʹ࣋ͪؼͬͯ׆͔ͤΔ
  18. Copyright Nulab Inc. All Rights Reserved. 39 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ʮ͜ͷ੡඼͸৳ͼΔʂʯ ͱఘΊͣʹ৴͡Δؾ࣋ͪ

    w৽੡඼ͷˠ͸λϑͳਫ਼ਆྗͱ͕࣌ؒཁΔ w੒Ռ͕ͰΔ·Ͱ͕͔͔࣌ؒͬͯ΋৴ͯ͡ଓ͚Δ༐ؾ w஥ؒ΍Ԡԉͯ͘͠ΕΔ্࢘ɾઌഐʹײँ