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Try First!新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / Try First story of zero to one on the marketing of the new product Nulab pass

Try First!新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / Try First story of zero to one on the marketing of the new product Nulab pass

2021年11月27日に開催したNuCon 2021の発表資料です。

アーカイブ動画「NuCon 2021」
https://youtu.be/ITh1MMp6OLk

3e77f9dbec6a87756d1dbdddab283aee?s=128

Nulab Inc.
PRO

November 27, 2021
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Transcript

  1. 5SZ'JSTUʂ ৽੡඼ͷɹɹɹɹɹɹɹͷϚʔέςΟϯάΛ ʮθϩΠνʯͨ͠࿩ גࣜձࣾψʔϥϘҪ্ඒึ

  2. Copyright Nulab Inc. All Rights Reserved. 2 ɾגࣜձࣾψʔϥϘ
 ɹϚʔέςΟϯά෦ϚʔέςΟϯά՝ ɹΧελϚʔαΫηε

    ܎ ίϯςϯπϚʔέλʔΛ೥୲౰ͯ͠ɺݱࡏ͸ΧελϚʔαΫη εͷςοΫλονྖҬͷ୲౰ɻ ͓٬༷ʹψʔϥϘ੡඼Λʮ࢖͍΍͍͢ʯͱײͯ͡΋Β͍ɺ೔ʑ ͷۀ຿ʹԁ׈ʹಋೖ͍ͨͩͨ͘ΊͷίϯςϯπΛاըɾ੍࡞ɾ ఏڙ͍ͯ͠·͢ɻ%*:޷͖👩🏭 ࣗݾ঺հ Ҫ্ඒึʢ͍ͷ͏͑Έ΄ʣ
  3. Copyright Nulab Inc. All Rights Reserved. 3 ໨࣍ ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛

    ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
  4. Copyright Nulab Inc. All Rights Reserved. 4 ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛ ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ

    ໨࣍
  5. Copyright Nulab,inc. All Rights Reserved. 5 ψʔϥϘ੡඼ͷηΩϡϦςΟͱΨόφϯεΛڧԽ͢ΔΦϓγϣϯαʔϏε ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτ؅ཧπʔϧ Ϗδωενϟοτπʔϧ

  6. Copyright Nulab Inc. All Rights Reserved. 6 ͜͏͍͓ͬͨ٬༷ʹ͓͢͢Ί ૊৫ͰψʔϥϘ੡඼Λར༻͍ͨ͠ ͕ɺΞΫηεपΓͷηΩϡϦςΟର

    ࡦ͕৺഑ɻ ৘ใγεςϜ୲౰ऀ ࣄۀ෦੹೚ऀ ΞΧ΢ϯτ؅ཧऀ ػີੑͷߴ͍৘ใΛ؅ཧ͢ΔͷͰɺ ෆਖ਼ͳૢ࡞͕͋ͬͨͱ͖ʹ͙͢ʹؾ ͚ͮΔΑ͏ʹ͍ͨ͠ɻ ࣾһͷೖࣾɾୀ৬ɺҕୗઌͱͷܖ໿ ղআʹΑͬͯൃੜ͢ΔɺΞΧ΢ϯτ ৘ใΛҰݩ؅ཧ͍ͨ͠ɻ
  7. Copyright Nulab Inc. All Rights Reserved. 7 /VMBC1BTTͷػೳ 440 4".-ೝূํࣜʹΑΔ

    γϯάϧαΠϯΦϯ ؅ཧऀ͕࡞੒ɾมߋɾ࡟আΛҰׅͰͰ͖Δ ؂ࠪϩά ϝϯόʔͷ׆ಈΛ$47Ͱμ΢ϯϩʔυ ؅ཧର৅ΞΧ΢ϯτ
  8. Copyright Nulab Inc. All Rights Reserved. 8 ψʔϥϘαʔϏεͷྺ࢙ ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτ؅ཧπʔϧ

    Ϗδωενϟοτπʔϧ    ΤϯλʔϓϥΠζ޲͚ ΞυΦϯαʔϏε ೥݄ 
  9. Copyright Nulab Inc. All Rights Reserved. 9 ʮ"[VSF"%Λ*E1ͱͯ͠ɺࣗࣾͷ*5αʔϏεʹ4".-ೝ ূ͍ͯ͠ΔͷͰɺ#BDLMPHͷ4".-ରԠ΋ر๬͠·͢ʯ ໰͍߹ΘͤͰ࣮ࡍʹ΋Β͍ͬͯͨϢʔβʔͷཁ๬

    ʮ؅ཧऀݖݶΛ΋ͭਓ͕ɺҰൠϢʔβʔͷ໊લ΍ ύεϫʔυͷมߋɺୀ৬࣌ͷΞΧ΢ϯτ࡟আΛ Ͱ͖ΔΑ͏ʹͯ͠΄͍͠Ͱ͢ʯ ৘ใγεςϜ୲౰ऀ ΞΧ΢ϯτ؅ཧऀ
  10. Copyright Nulab Inc. All Rights Reserved. 10 ظ଴ͷ৽αʔϏε ظ଴ Ϣʔβʔ଴๬ͷػೳʂ

    ೥݄ͷϦϦʔ ε͸੝Γ্͕Δʂ
  11. Copyright Nulab Inc. All Rights Reserved. 11 Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ ϚʔέςΟϯάνʔϜͷظ଴஋

  12. Copyright Nulab Inc. All Rights Reserved. 12 Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ 4/4Ωϟϯϖʔϯ

    όʔʔʔϯʂʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  13. Copyright Nulab Inc. All Rights Reserved. 13 Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ 4/4Ωϟϯϖʔϯ

    όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  14. Copyright Nulab Inc. All Rights Reserved. 14 Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ ϓϨεϦϦʔευʔϯʂ

    4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  15. Copyright Nulab Inc. All Rights Reserved. 15 ৽੡඼ΠΤʔʔʔΠʂʂʂ Χ΢ϯτμ΢ϯ-1 ։ઃʂʂ

    ϓϨεϦϦʔευʔϯʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
  16. Copyright Nulab Inc. All Rights Reserved. 16 ݱ࣮͸͖ͼ͍͠ ݱ࣮ ΠΤʔʔʔʂ

    ʜʜ͋Εʁ
  17. Copyright Nulab Inc. All Rights Reserved. 17 ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨओͳཧ༝ w

    ϓϩμΫτͷ࢓༷తͳཧ༝ w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕࢖͑ͳ͍ w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε ΛಋೖࡁΈͷํ΋/VMBC1BTTΛ࢖͑ΔΑ͏ʹͳΔ
  18. Copyright Nulab Inc. All Rights Reserved. 18 ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ɹظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ψʔϥϘαʔϏεಋೖࡁΈͷاۀͷํ͕

    /VMBC1BTTಋೖͷ֯౓͕ߴ͍ w ϓϩμΫτͷ࢓༷తͳཧ༝ w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕࢖͑ͳ͍ w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε ΛಋೖࡁΈͷํ΋/VMBC1BTTΛ࢖͑ΔΑ͏ʹͳΔ
  19. Copyright Nulab Inc. All Rights Reserved. 19 લ޲͖ʹ 🔥 🔥

    ͳΒ͹উػ͸ ೥݄Ҏ߱ͩʂ
  20. Copyright Nulab Inc. All Rights Reserved. 20 ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛ ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ

    ໨࣍
  21. Copyright Nulab Inc. All Rights Reserved. 21 ೥݄ϦϦʔεͷϚʔέςΟϯάख๏ΛৼΓฦͬͯΘ͔ͬͨ՝୊ ɹೝ஌౓͕͋Δ#BDLMPHɾ$BDPP ɹ5ZQFUBMLͷʮϚʔέউͪύλʔϯʯ

    ɹ͕/VMBC1BTTʹ௨༻͠ͳ͍
  22. Copyright Nulab Inc. All Rights Reserved. 22 ψʔϥϘαʔϏεͷϙδγϣχϯά੔ཧ ఏڙͰ͖Δศӹ ஌໊౓ೝ஌౓

    ༗ ແ ίϥϘϨʔγϣϯଅਐ ηΩϡϦςΟڧԽ
  23. Copyright Nulab Inc. All Rights Reserved. 23 /VMBC1BTTͷސ٬ཧղʹͭͱΊΔˍސ٬Ξϓϩʔνͷݟ௚͠ 🔥🔥 w

    ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ w ϦϦʔεલʹϕʔλςετΛืΔ FUDʜ
  24. Copyright Nulab Inc. All Rights Reserved. w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ

    w ϦϦʔεલʹϕʔλςετΛืΔ 24 ։ൃνʔϜͱ ڠྗ࣮ͯ͠ߦ🤝 େײँʂ ։ൃνʔϜͱڠྗͯ͠ސ٬ͷΠϯαΠτΛਂ۷Γ FUDʜ
  25. Copyright Nulab Inc. All Rights Reserved. 25 ਂ·Δސ٬ཧղͱ઱໌ʹͳΔސ٬Πϝʔδ ˙ۀքɾۀछ ɹγεςϜ։ൃɺ*5ɾ௨৴

    ˙ର৅෦໳ ɹ৘ใγεςϜ෦ɺ։ൃ෦ ˙໾৬ ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕ ˙#BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺ ɹਪଌ஋PPPਓ
  26. Copyright Nulab Inc. All Rights Reserved. 26 ৽͍͠՝୊ Ͳ͏ͨ͠Β͜ͷਓͨ ͪʹϦʔνͰ͖Δʁ

  27. Copyright Nulab Inc. All Rights Reserved. 27 ࢼߦࡨޡͷ຤͏·Εͨଧ։ࡦ ࣾ֎ *%BB4

    ͱͷڠۀࢪࡦ
  28. Copyright Nulab Inc. All Rights Reserved. 28 ۀքɾۀछɺର৅෦໳ʹண໨ ˙ۀքɾۀछ ɹγεςϜ։ൃɺ*5ɾ௨৴

    ˙ର৅෦໳ ɹ৘ใγεςϜ෦ɺ։ൃ෦ ˙໾৬ ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕ ˙#BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺ ɹਪଌ஋PPPਓ
  29. Copyright Nulab Inc. All Rights Reserved. 29 ڠۀࢪࡦͱ͸ʁ w *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ

    㲈ొ࿥ઌͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ͢Δ w ڞಉϓϨεϦϦʔεΛެ։͢Δ w ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ ࣾ֎ *%BB4 ͱͷڠۀࢪࡦ
  30. Copyright Nulab Inc. All Rights Reserved. 30 *%BB4ͷ࿈ܞϓϩάϥϜʹొ࿥͢Δ *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ

  31. Copyright Nulab Inc. All Rights Reserved. 31 ڞಉϓϨεϦϦʔεͰެࣜ࿈ܞΛΞφ΢ϯε ڞಉϓϨεϦϦʔεΛެ։͢Δ

  32. Copyright Nulab Inc. All Rights Reserved. 32 ڞಉηϛφʔͰ*%BB4ͷސ٬ʹϦʔν͢Δ ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ

  33. Copyright Nulab Inc. All Rights Reserved. 33 ڠۀࢪࡦͷޮՌΛৼΓฦΔ ϲ݄ؒڠۀࢪࡦΛଓ͚ͨ݁Ռ w

    ࠃ಺ओཁࣾͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ w ࣾͱڞಉϓϨεϦϦʔεΛެ։ w ճͷڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ ͜Ε·ͰͷϚʔέςΟϯάख๏Ͱ͸ಧ͔ͳ͔ͬͨ૚ʹ /VMBC1BTTΛೝ஌ͯ͠΋Β͑ͨ
  34. Copyright Nulab Inc. All Rights Reserved. 34 ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛ ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ

    ໨࣍
  35. Copyright Nulab Inc. All Rights Reserved. 35 Ϣʔβʔ਺͕৳ͼͯˠʹͳͬͨ/VMBC1BTT ϦϦʔε͔Β೥ɺ /VMBC1BTTಋೖاۀ͕૿͍͖͑ͯӈݞ্͕Γʹ

    ʲͷঢ়ଶˠʹʳ
  36. Copyright Nulab Inc. All Rights Reserved. 36 ࢼߦࡨޡͷ೥Λ௨ֶͯ͡Μͩ͜ͱ ͭͷֶΜͩ͜ͱ ͕͋Γ·͢ɻ

  37. Copyright Nulab Inc. All Rights Reserved. 37 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ෦ॺԣஅͷνʔϜϫʔΫ͕ઈରେࣄʂ wϏδωεαΠυ͚ͩͷಈ͖Ͱ͸ˠ͸Ͱ͖ͳ͍

    wϏδωεαΠυͱ։ൃαΠυͷڞ௨ΰʔϧ͕େࣄ wࢼߦࡨޡͰઌ͕ݟ͑ͳ͍͔Βͦ͜νʔϜϫʔΫॏཁ
  38. Copyright Nulab Inc. All Rights Reserved. 38 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ͬYG ֎෦ͱͷڠۀͰʮͰ͖Δ͜ͱʯ͕૿΍ͤΔ

    wʮ֎ʯʹ໨Λ޲͚Δͱࢹ໺͕޿͕Δ w͘͢ͳ͍ϦιʔεͰେ͖͍ࢪࡦΛଧͯΔ wࣾ֎ͷྑ͍ϊ΢ϋ΢Λࣗࣾʹ࣋ͪؼͬͯ׆͔ͤΔ
  39. Copyright Nulab Inc. All Rights Reserved. 39 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ʮ͜ͷ੡඼͸৳ͼΔʂʯ ͱఘΊͣʹ৴͡Δؾ࣋ͪ

    w৽੡඼ͷˠ͸λϑͳਫ਼ਆྗͱ͕࣌ؒཁΔ w੒Ռ͕ͰΔ·Ͱ͕͔͔࣌ؒͬͯ΋৴ͯ͡ଓ͚Δ༐ؾ w஥ؒ΍Ԡԉͯ͘͠ΕΔ্࢘ɾઌഐʹײँ
  40. Copyright Nulab,inc. All Rights Reserved. 40 ࠷ޙ·Ͱ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ /VMBC1BTTΛࠓޙ΋ΑΖ͓͘͠ئ͍͠·͢ʂ 🍛