Try First！新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / Try First story of zero to one on the marketing of the new product Nulab pass

2021年11月27日に開催したNuCon 2021の発表資料です。

アーカイブ動画「NuCon 2021」
https://youtu.be/ITh1MMp6OLk

Transcript

1. 5SZ
   'JSTUʂ
   ৽੡඼ͷ
   ɹɹɹɹɹɹɹͷϚʔέςΟϯάΛ
   ʮθϩΠνʯͨ͠࿩ גࣜձࣾψʔϥϘ
   Ҫ্ඒึ
2. Copyright Nulab Inc. All Rights Reserved. 2 ɾגࣜձࣾψʔϥϘ
 ɹϚʔέςΟϯά෦ϚʔέςΟϯά՝ ɹΧελϚʔαΫηε ܎ ίϯςϯπϚʔέλʔΛ೥୲౰ͯ͠ɺݱࡏ͸ΧελϚʔαΫη εͷςοΫλονྖҬͷ୲౰ɻ
   ͓٬༷ʹψʔϥϘ੡඼Λʮ࢖͍΍͍͢ʯͱײͯ͡΋Β͍ɺ೔ʑ ͷۀ຿ʹԁ׈ʹಋೖ͍ͨͩͨ͘ΊͷίϯςϯπΛاըɾ੍࡞ɾ ఏڙ͍ͯ͠·͢ɻ%*:޷͖👩🏭 ࣗݾ঺հ Ҫ্ඒึʢ͍ͷ͏͑
   Έ΄ʣ
3. Copyright Nulab Inc. All Rights Reserved. 3 ໨࣍ ᶃ
   ৽αʔϏεʮ/VMBC
   1BTTʯͱ͸ʁ
   ᶄ
   τϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
   ᶅ
   ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
4. Copyright Nulab Inc. All Rights Reserved. 4 ᶃ
   ৽αʔϏεʮ/VMBC
   1BTTʯͱ͸ʁ
   ᶄ
   τϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
   ᶅ
   ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ ໨࣍
5. Copyright Nulab,inc. All Rights Reserved. 5 ψʔϥϘ੡඼ͷηΩϡϦςΟͱΨόφϯεΛڧԽ͢ΔΦϓγϣϯαʔϏε ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτ؅ཧπʔϧ Ϗδωενϟοτπʔϧ
6. Copyright Nulab Inc. All Rights Reserved. 6 ͜͏͍͓ͬͨ٬༷ʹ͓͢͢Ί ૊৫ͰψʔϥϘ੡඼Λར༻͍ͨ͠ ͕ɺΞΫηεपΓͷηΩϡϦςΟର ࡦ͕৺഑ɻ ৘ใγεςϜ୲౰ऀ ࣄۀ෦੹೚ऀ ΞΧ΢ϯτ؅ཧऀ ػີੑͷߴ͍৘ใΛ؅ཧ͢ΔͷͰɺ ෆਖ਼ͳૢ࡞͕͋ͬͨͱ͖ʹ͙͢ʹؾ ͚ͮΔΑ͏ʹ͍ͨ͠ɻ ࣾһͷೖࣾɾୀ৬ɺҕୗઌͱͷܖ໿ ղআʹΑͬͯൃੜ͢ΔɺΞΧ΢ϯτ ৘ใΛҰݩ؅ཧ͍ͨ͠ɻ
7. Copyright Nulab Inc. All Rights Reserved. 7 /VMBC
   1BTTͷػೳ 440 4".-ೝূํࣜʹΑΔ γϯάϧαΠϯΦϯ ؅ཧऀ͕࡞੒ɾมߋɾ࡟আΛҰׅͰͰ͖Δ ؂ࠪϩά ϝϯόʔͷ׆ಈΛ$47Ͱμ΢ϯϩʔυ ؅ཧର৅ΞΧ΢ϯτ
8. Copyright Nulab Inc. All Rights Reserved. 8 ψʔϥϘαʔϏεͷྺ࢙ ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτ؅ཧπʔϧ Ϗδωενϟοτπʔϧ    ΤϯλʔϓϥΠζ޲͚
   ΞυΦϯαʔϏε ೥݄ 
9. Copyright Nulab Inc. All Rights Reserved. 9 ʮ"[VSF"%Λ*E1ͱͯ͠ɺࣗࣾͷ*5αʔϏεʹ4".-ೝ ূ͍ͯ͠ΔͷͰɺ#BDLMPHͷ4".-ରԠ΋ر๬͠·͢ʯ ໰͍߹ΘͤͰ࣮ࡍʹ΋Β͍ͬͯͨϢʔβʔͷཁ๬ ʮ؅ཧऀݖݶΛ΋ͭਓ͕ɺҰൠϢʔβʔͷ໊લ΍
   ύεϫʔυͷมߋɺୀ৬࣌ͷΞΧ΢ϯτ࡟আΛ
   Ͱ͖ΔΑ͏ʹͯ͠΄͍͠Ͱ͢ʯ ৘ใγεςϜ୲౰ऀ ΞΧ΢ϯτ؅ཧऀ
10. Copyright Nulab Inc. All Rights Reserved. 10 ظ଴ͷ৽αʔϏε ظ଴ Ϣʔβʔ଴๬ͷػೳʂ ೥݄ͷϦϦʔ ε͸੝Γ্͕Δʂ
11. Copyright Nulab Inc. All Rights Reserved. 11 Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ ϚʔέςΟϯάνʔϜͷظ଴஋
12. Copyright Nulab Inc. All Rights Reserved. 12 Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϚʔέςΟϯάνʔϜͷظ଴஋
13. Copyright Nulab Inc. All Rights Reserved. 13 Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ
    δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
14. Copyright Nulab Inc. All Rights Reserved. 14 Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ ϓϨεϦϦʔευʔϯʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ
    δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
15. Copyright Nulab Inc. All Rights Reserved. 15 ৽੡඼ΠΤʔʔʔΠʂʂʂ Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ ϓϨεϦϦʔευʔϯʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ
    δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ଴஋
16. Copyright Nulab Inc. All Rights Reserved. 16 ݱ࣮͸͖ͼ͍͠ ݱ࣮ ΠΤʔʔʔʂ
    ʜʜ͋Εʁ
17. Copyright Nulab Inc. All Rights Reserved. 17 ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨओͳཧ༝ w ϓϩμΫτͷ࢓༷తͳཧ༝
    w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε
    Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC
    1BTT͕࢖͑ͳ͍
    w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε
    ΛಋೖࡁΈͷํ΋/VMBC
    1BTTΛ࢖͑ΔΑ͏ʹͳΔ
18. Copyright Nulab Inc. All Rights Reserved. 18 ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ɹظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝ ψʔϥϘαʔϏεಋೖࡁΈͷاۀͷํ͕ /VMBC
    1BTTಋೖͷ֯౓͕ߴ͍ w ϓϩμΫτͷ࢓༷తͳཧ༝
    w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε
    Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC
    1BTT͕࢖͑ͳ͍
    w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε
    ΛಋೖࡁΈͷํ΋/VMBC
    1BTTΛ࢖͑ΔΑ͏ʹͳΔ
19. Copyright Nulab Inc. All Rights Reserved. 19 લ޲͖ʹ 🔥 🔥 ͳΒ͹উػ͸
    ೥݄Ҏ߱ͩʂ
20. Copyright Nulab Inc. All Rights Reserved. 20 ᶃ
    ৽αʔϏεʮ/VMBC
    1BTTʯͱ͸ʁ
    ᶄ
    τϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
    ᶅ
    ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ ໨࣍
21. Copyright Nulab Inc. All Rights Reserved. 21 ೥݄ϦϦʔεͷϚʔέςΟϯάख๏ΛৼΓฦͬͯΘ͔ͬͨ՝୊ ɹೝ஌౓͕͋Δ#BDLMPHɾ$BDPP
    ɹ5ZQFUBMLͷʮϚʔέউͪύλʔϯʯ
    ɹ͕/VMBC
    1BTTʹ௨༻͠ͳ͍
22. Copyright Nulab Inc. All Rights Reserved. 22 ψʔϥϘαʔϏεͷϙδγϣχϯά੔ཧ ఏڙͰ͖Δศӹ ஌໊౓ೝ஌౓ ༗ ແ ίϥϘϨʔγϣϯଅਐ ηΩϡϦςΟڧԽ
23. Copyright Nulab Inc. All Rights Reserved. 23 /VMBC
    1BTTͷސ٬ཧղʹͭͱΊΔˍސ٬Ξϓϩʔνͷݟ௚͠ 🔥🔥 w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ
    w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ
    w ϦϦʔεલʹϕʔλςετΛืΔ
    FUDʜ
24. Copyright Nulab Inc. All Rights Reserved. w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ
    w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ
    w ϦϦʔεલʹϕʔλςετΛืΔ
    24 ։ൃνʔϜͱ
    ڠྗ࣮ͯ͠ߦ🤝 େײँʂ ։ൃνʔϜͱڠྗͯ͠ސ٬ͷΠϯαΠτΛਂ۷Γ FUDʜ
25. Copyright Nulab Inc. All Rights Reserved. 25 ਂ·Δސ٬ཧղͱ઱໌ʹͳΔސ٬Πϝʔδ ˙
    ۀքɾۀछ
    ɹ
    γεςϜ։ൃɺ*5ɾ௨৴
    ˙
    ର৅෦໳
    ɹ
    ৘ใγεςϜ෦ɺ։ൃ෦
    ˙
    ໾৬
    ɹ
    ϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕
    ˙
    #BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺
    ɹ
    ਪଌ஋PPPਓ
26. Copyright Nulab Inc. All Rights Reserved. 26 ৽͍͠՝୊ Ͳ͏ͨ͠Β͜ͷਓͨ ͪʹϦʔνͰ͖Δʁ
27. Copyright Nulab Inc. All Rights Reserved. 27 ࢼߦࡨޡͷ຤͏·Εͨଧ։ࡦ ࣾ֎ *%BB4 ͱͷڠۀࢪࡦ
28. Copyright Nulab Inc. All Rights Reserved. 28 ۀքɾۀछɺର৅෦໳ʹண໨ ˙
    ۀքɾۀछ
    ɹ
    γεςϜ։ൃɺ*5ɾ௨৴
    ˙
    ର৅෦໳
    ɹ
    ৘ใγεςϜ෦ɺ։ൃ෦
    ˙
    ໾৬
    ɹ
    ϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕
    ˙
    #BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺
    ɹ
    ਪଌ஋PPPਓ
29. Copyright Nulab Inc. All Rights Reserved. 29 ڠۀࢪࡦͱ͸ʁ w *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ
    㲈
    ొ࿥ઌͷ*%BB4ͱ/VMBC
    1BTTΛެࣜ࿈ܞ͢Δ
    w ڞಉϓϨεϦϦʔεΛެ։͢Δ
    w ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ ࣾ֎ *%BB4 ͱͷڠۀࢪࡦ
30. Copyright Nulab Inc. All Rights Reserved. 30 *%BB4ͷ࿈ܞϓϩάϥϜʹొ࿥͢Δ *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ
31. Copyright Nulab Inc. All Rights Reserved. 31 ڞಉϓϨεϦϦʔεͰެࣜ࿈ܞΛΞφ΢ϯε ڞಉϓϨεϦϦʔεΛެ։͢Δ
32. Copyright Nulab Inc. All Rights Reserved. 32 ڞಉηϛφʔͰ*%BB4ͷސ٬ʹϦʔν͢Δ ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ
33. Copyright Nulab Inc. All Rights Reserved. 33 ڠۀࢪࡦͷޮՌΛৼΓฦΔ ϲ݄ؒ
    ڠۀࢪࡦΛଓ͚ͨ݁Ռ w ࠃ಺ओཁࣾͷ*%BB4ͱ/VMBC
    1BTTΛެࣜ࿈ܞ
    w ࣾͱڞಉϓϨεϦϦʔεΛެ։
    w ճͷڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ ͜Ε·ͰͷϚʔέςΟϯάख๏Ͱ͸ಧ͔ͳ͔ͬͨ૚ʹ
    /VMBC
    1BTTΛೝ஌ͯ͠΋Β͑ͨ
34. Copyright Nulab Inc. All Rights Reserved. 34 ᶃ
    ৽αʔϏεʮ/VMBC
    1BTTʯͱ͸ʁ
    ᶄ
    τϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
    ᶅ
    ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ ໨࣍
35. Copyright Nulab Inc. All Rights Reserved. 35 Ϣʔβʔ਺͕৳ͼͯˠʹͳͬͨ/VMBC
    1BTT ϦϦʔε͔Β೥ɺ
    /VMBC
    1BTTಋೖاۀ͕૿͍͖͑ͯӈݞ্͕Γʹ
    ʲ
    ͷঢ়ଶ
    ˠ
    ʹ
    ʳ
36. Copyright Nulab Inc. All Rights Reserved. 36 ࢼߦࡨޡͷ೥Λ௨ֶͯ͡Μͩ͜ͱ ͭͷֶΜͩ͜ͱ ͕͋Γ·͢ɻ
37. Copyright Nulab Inc. All Rights Reserved. 37 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ 
    ෦ॺԣஅͷνʔϜϫʔΫ͕ઈରେࣄʂ wϏδωεαΠυ͚ͩͷಈ͖Ͱ͸ˠ͸Ͱ͖ͳ͍
    wϏδωεαΠυͱ։ൃαΠυͷڞ௨ΰʔϧ͕େࣄ
    wࢼߦࡨޡͰઌ͕ݟ͑ͳ͍͔Βͦ͜νʔϜϫʔΫॏཁ
38. Copyright Nulab Inc. All Rights Reserved. 38 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ͬYG 
    ֎෦ͱͷڠۀͰʮͰ͖Δ͜ͱʯ͕૿΍ͤΔ wʮ֎ʯʹ໨Λ޲͚Δͱࢹ໺͕޿͕Δ
    w͘͢ͳ͍ϦιʔεͰେ͖͍ࢪࡦΛଧͯΔ
    wࣾ֎ͷྑ͍ϊ΢ϋ΢Λࣗࣾʹ࣋ͪؼͬͯ׆͔ͤΔ
39. Copyright Nulab Inc. All Rights Reserved. 39 ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ʮ͜ͷ੡඼͸৳ͼΔʂʯ
    ͱఘΊͣʹ৴͡Δؾ࣋ͪ w৽੡඼ͷˠ͸λϑͳਫ਼ਆྗͱ͕࣌ؒཁΔ
    w੒Ռ͕ͰΔ·Ͱ͕͔͔࣌ؒͬͯ΋৴ͯ͡ଓ͚Δ༐ؾ
    w஥ؒ΍Ԡԉͯ͘͠ΕΔ্࢘ɾઌഐʹײँ
40. Copyright Nulab,inc. All Rights Reserved. 40 ࠷ޙ·Ͱ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    /VMBC
    1BTTΛࠓޙ΋ΑΖ͓͘͠ئ͍͠·͢ʂ 🍛