Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Try First!新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / T...
Search
株式会社ヌーラボ
PRO
November 27, 2021
Business
0
280
Try First!新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / Try First story of zero to one on the marketing of the new product Nulab pass
2021年11月27日に開催したNuCon 2021の発表資料です。
アーカイブ動画「NuCon 2021」
https://youtu.be/ITh1MMp6OLk
株式会社ヌーラボ
PRO
November 27, 2021
Tweet
Share
More Decks by 株式会社ヌーラボ
See All by 株式会社ヌーラボ
【資料】30分でわかる!“とりあえず課題を作った”から抜け出すBacklog活用術
nulabinc
PRO
0
21
【展示会ご参加者様向け】Backlog概要編-配布資料
nulabinc
PRO
0
30
Why Platform Engineering? - マルチプロダクト・少人数 SRE の壁を越える挑戦 -
nulabinc
PRO
5
680
Datadog のトライアルを成功に導く技術 / Techniques for a successful Datadog trial
nulabinc
PRO
0
310
僕たちは何を守っているのか?ビジネスを守る、ヌーラボのセキュリティ実践
nulabinc
PRO
1
68
Snowflake九州ユーザー会
nulabinc
PRO
0
65
ヌーラボ‧ウェブサイト課の ⼀年間の取り組みをふり返る
nulabinc
PRO
1
1.1k
今からでも入れる re:Inventがあるんですか!?
nulabinc
PRO
0
440
ライティングチームだからこそできた、「どことでも繋がれるチーム」づくりの結果 / Technical Writing Meetup vol.38
nulabinc
PRO
0
110
Other Decks in Business
See All in Business
OpenBridge株式会社 会社紹介資料 / We are hiring
openbridge
0
190
ポート株式会社_会社紹介資料(2025/06/13更新)
portpr
1
2.3k
ソリューションデザイナの紹介
laboroai2016
0
260
採用説明資料
recruit_mitsukaru
0
920
SSP Company Deck
susstap
0
140
アディクシィ株式会社 会社資料
adixi
0
1.2k
Gemini CLI ハンズアウト
mickey_kubo
2
200
20250613_CMC_2025_A3
hideki_ojima
0
480
グラハム株式会社_採用ピッチ_20241225__1__compressed.pdf
shu30
0
300
Bwell Group Recruit
yuyaokagawa
0
1.7k
LW_brochure_business
lincwellhr
1
58k
メモ帳マニュアル
takamiyata
0
200
Featured
See All Featured
It's Worth the Effort
3n
185
28k
StorybookのUI Testing Handbookを読んだ
zakiyama
30
5.8k
Code Review Best Practice
trishagee
68
18k
Navigating Team Friction
lara
187
15k
How to Ace a Technical Interview
jacobian
277
23k
Statistics for Hackers
jakevdp
799
220k
A better future with KSS
kneath
239
17k
The Straight Up "How To Draw Better" Workshop
denniskardys
234
140k
How to Think Like a Performance Engineer
csswizardry
24
1.7k
The Pragmatic Product Professional
lauravandoore
35
6.7k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.3k
Building a Scalable Design System with Sketch
lauravandoore
462
33k
Transcript
5SZ'JSTUʂ ৽ͷɹɹɹɹɹɹɹͷϚʔέςΟϯάΛ ʮθϩΠνʯͨ͠ גࣜձࣾψʔϥϘҪ্ඒึ
Copyright Nulab Inc. All Rights Reserved. 2 ɾגࣜձࣾψʔϥϘ ɹϚʔέςΟϯά෦ϚʔέςΟϯά՝ ɹΧελϚʔαΫηε
ίϯςϯπϚʔέλʔΛ୲ͯ͠ɺݱࡏΧελϚʔαΫη εͷςοΫλονྖҬͷ୲ɻ ͓٬༷ʹψʔϥϘΛʮ͍͍͢ʯͱײͯ͡Β͍ɺʑ ͷۀʹԁʹಋೖ͍ͨͩͨ͘ΊͷίϯςϯπΛاըɾ੍࡞ɾ ఏڙ͍ͯ͠·͢ɻ%*:͖👩🏭 ࣗݾհ Ҫ্ඒึʢ͍ͷ͏͑Έ΄ʣ
Copyright Nulab Inc. All Rights Reserved. 3 ࣍ ᶃ৽αʔϏεʮ/VMBC1BTTʯͱʁ ᶄτϥΠΤϥʔͰਐΊͨ৽ͷ্ཱͪ͛
ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
Copyright Nulab Inc. All Rights Reserved. 4 ᶃ৽αʔϏεʮ/VMBC1BTTʯͱʁ ᶄτϥΠΤϥʔͰਐΊͨ৽ͷ্ཱͪ͛ ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
࣍
Copyright Nulab,inc. All Rights Reserved. 5 ψʔϥϘͷηΩϡϦςΟͱΨόφϯεΛڧԽ͢ΔΦϓγϣϯαʔϏε ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτཧπʔϧ Ϗδωενϟοτπʔϧ
Copyright Nulab Inc. All Rights Reserved. 6 ͜͏͍͓ͬͨ٬༷ʹ͓͢͢Ί ৫ͰψʔϥϘΛར༻͍ͨ͠ ͕ɺΞΫηεपΓͷηΩϡϦςΟର
ࡦ͕৺ɻ ใγεςϜ୲ऀ ࣄۀ෦ऀ ΞΧϯτཧऀ ػີੑͷߴ͍ใΛཧ͢ΔͷͰɺ ෆਖ਼ͳૢ࡞͕͋ͬͨͱ͖ʹ͙͢ʹؾ ͚ͮΔΑ͏ʹ͍ͨ͠ɻ ࣾһͷೖࣾɾୀ৬ɺҕୗઌͱͷܖ ղআʹΑͬͯൃੜ͢ΔɺΞΧϯτ ใΛҰݩཧ͍ͨ͠ɻ
Copyright Nulab Inc. All Rights Reserved. 7 /VMBC1BTTͷػೳ 440 4".-ೝূํࣜʹΑΔ
γϯάϧαΠϯΦϯ ཧऀ͕࡞ɾมߋɾআΛҰׅͰͰ͖Δ ࠪϩά ϝϯόʔͷ׆ಈΛ$47Ͱμϯϩʔυ ཧରΞΧϯτ
Copyright Nulab Inc. All Rights Reserved. 8 ψʔϥϘαʔϏεͷྺ࢙ ΦϯϥΠϯ࡞ਤπʔϧ ϓϩδΣΫτཧπʔϧ
Ϗδωενϟοτπʔϧ ΤϯλʔϓϥΠζ͚ ΞυΦϯαʔϏε ݄
Copyright Nulab Inc. All Rights Reserved. 9 ʮ"[VSF"%Λ*E1ͱͯ͠ɺࣗࣾͷ*5αʔϏεʹ4".-ೝ ূ͍ͯ͠ΔͷͰɺ#BDLMPHͷ4".-ରԠر͠·͢ʯ ͍߹ΘͤͰ࣮ࡍʹΒ͍ͬͯͨϢʔβʔͷཁ
ʮཧऀݖݶΛͭਓ͕ɺҰൠϢʔβʔͷ໊લ ύεϫʔυͷมߋɺୀ৬࣌ͷΞΧϯτআΛ Ͱ͖ΔΑ͏ʹͯ͠΄͍͠Ͱ͢ʯ ใγεςϜ୲ऀ ΞΧϯτཧऀ
Copyright Nulab Inc. All Rights Reserved. 10 ظͷ৽αʔϏε ظ Ϣʔβʔͷػೳʂ
݄ͷϦϦʔ εΓ্͕Δʂ
Copyright Nulab Inc. All Rights Reserved. 11 Χϯτμϯ-1 ։ઃʂʂ ϚʔέςΟϯάνʔϜͷظ
Copyright Nulab Inc. All Rights Reserved. 12 Χϯτμϯ-1 ։ઃʂʂ 4/4Ωϟϯϖʔϯ
όʔʔʔϯʂʂ ϚʔέςΟϯάνʔϜͷظ
Copyright Nulab Inc. All Rights Reserved. 13 Χϯτμϯ-1 ։ઃʂʂ 4/4Ωϟϯϖʔϯ
όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ
Copyright Nulab Inc. All Rights Reserved. 14 Χϯτμϯ-1 ։ઃʂʂ ϓϨεϦϦʔευʔϯʂ
4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ
Copyright Nulab Inc. All Rights Reserved. 15 ৽ΠΤʔʔʔΠʂʂʂ Χϯτμϯ-1 ։ઃʂʂ
ϓϨεϦϦʔευʔϯʂ 4/4Ωϟϯϖʔϯ όʔʔʔϯʂʂ ϦονͳӦۀࢿྉ δϟʔʔϯʂ ϚʔέςΟϯάνʔϜͷظ
Copyright Nulab Inc. All Rights Reserved. 16 ݱ࣮͖ͼ͍͠ ݱ࣮ ΠΤʔʔʔʂ
ʜʜ͋Εʁ
Copyright Nulab Inc. All Rights Reserved. 17 ظ௨ΓͷԠΛಘΒΕͳ͔ͬͨཧ༝ ظ௨ΓͷԠΛಘΒΕͳ͔ͬͨओͳཧ༝ w
ϓϩμΫτͷ༷తͳཧ༝ w ݄ͷϦϦʔεͰz৽نސ٬zͱͯ͠ψʔϥϘαʔϏε Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕͑ͳ͍ w ݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε ΛಋೖࡁΈͷํ/VMBC1BTTΛ͑ΔΑ͏ʹͳΔ
Copyright Nulab Inc. All Rights Reserved. 18 ظ௨ΓͷԠΛಘΒΕͳ͔ͬͨཧ༝ ɹظ௨ΓͷԠΛಘΒΕͳ͔ͬͨཧ༝ ψʔϥϘαʔϏεಋೖࡁΈͷاۀͷํ͕
/VMBC1BTTಋೖͷ͕֯ߴ͍ w ϓϩμΫτͷ༷తͳཧ༝ w ݄ͷϦϦʔεͰz৽نސ٬zͱͯ͠ψʔϥϘαʔϏε Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕͑ͳ͍ w ݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε ΛಋೖࡁΈͷํ/VMBC1BTTΛ͑ΔΑ͏ʹͳΔ
Copyright Nulab Inc. All Rights Reserved. 19 લ͖ʹ 🔥 🔥
ͳΒউػ ݄Ҏ߱ͩʂ
Copyright Nulab Inc. All Rights Reserved. 20 ᶃ৽αʔϏεʮ/VMBC1BTTʯͱʁ ᶄτϥΠΤϥʔͰਐΊͨ৽ͷ্ཱͪ͛ ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
࣍
Copyright Nulab Inc. All Rights Reserved. 21 ݄ϦϦʔεͷϚʔέςΟϯάख๏ΛৼΓฦͬͯΘ͔ͬͨ՝ ɹೝ͕͋Δ#BDLMPHɾ$BDPP ɹ5ZQFUBMLͷʮϚʔέউͪύλʔϯʯ
ɹ͕/VMBC1BTTʹ௨༻͠ͳ͍
Copyright Nulab Inc. All Rights Reserved. 22 ψʔϥϘαʔϏεͷϙδγϣχϯάཧ ఏڙͰ͖Δศӹ ໊ೝ
༗ ແ ίϥϘϨʔγϣϯଅਐ ηΩϡϦςΟڧԽ
Copyright Nulab Inc. All Rights Reserved. 23 /VMBC1BTTͷސ٬ཧղʹͭͱΊΔˍސ٬Ξϓϩʔνͷݟ͠ 🔥🔥 w
ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ w ϦϦʔεલʹϕʔλςετΛืΔ FUDʜ
Copyright Nulab Inc. All Rights Reserved. w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ
w ϦϦʔεલʹϕʔλςετΛืΔ 24 ։ൃνʔϜͱ ڠྗ࣮ͯ͠ߦ🤝 େײँʂ ։ൃνʔϜͱڠྗͯ͠ސ٬ͷΠϯαΠτΛਂ۷Γ FUDʜ
Copyright Nulab Inc. All Rights Reserved. 25 ਂ·Δސ٬ཧղͱ໌ʹͳΔސ٬Πϝʔδ ˙ۀքɾۀछ ɹγεςϜ։ൃɺ*5ɾ௨৴
˙ର෦ ɹใγεςϜ෦ɺ։ൃ෦ ˙৬ ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝ ˙#BDLMPHͷ৫͋ͨΓͷར༻ਓ ɹਪଌPPPਓ
Copyright Nulab Inc. All Rights Reserved. 26 ৽͍͠՝ Ͳ͏ͨ͠Β͜ͷਓͨ ͪʹϦʔνͰ͖Δʁ
Copyright Nulab Inc. All Rights Reserved. 27 ࢼߦࡨޡͷ͏·Εͨଧ։ࡦ ࣾ֎ *%BB4
ͱͷڠۀࢪࡦ
Copyright Nulab Inc. All Rights Reserved. 28 ۀքɾۀछɺର෦ʹண ˙ۀքɾۀछ ɹγεςϜ։ൃɺ*5ɾ௨৴
˙ର෦ ɹใγεςϜ෦ɺ։ൃ෦ ˙৬ ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝ ˙#BDLMPHͷ৫͋ͨΓͷར༻ਓ ɹਪଌPPPਓ
Copyright Nulab Inc. All Rights Reserved. 29 ڠۀࢪࡦͱʁ w *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ͢Δ
㲈ొઌͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ͢Δ w ڞಉϓϨεϦϦʔεΛެ։͢Δ w ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ ࣾ֎ *%BB4 ͱͷڠۀࢪࡦ
Copyright Nulab Inc. All Rights Reserved. 30 *%BB4ͷ࿈ܞϓϩάϥϜʹొ͢Δ *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ͢Δ
Copyright Nulab Inc. All Rights Reserved. 31 ڞಉϓϨεϦϦʔεͰެࣜ࿈ܞΛΞφϯε ڞಉϓϨεϦϦʔεΛެ։͢Δ
Copyright Nulab Inc. All Rights Reserved. 32 ڞಉηϛφʔͰ*%BB4ͷސ٬ʹϦʔν͢Δ ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ
Copyright Nulab Inc. All Rights Reserved. 33 ڠۀࢪࡦͷޮՌΛৼΓฦΔ ϲ݄ؒڠۀࢪࡦΛଓ͚ͨ݁Ռ w
ࠃओཁࣾͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ w ࣾͱڞಉϓϨεϦϦʔεΛެ։ w ճͷڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ ͜Ε·ͰͷϚʔέςΟϯάख๏Ͱಧ͔ͳ͔ͬͨʹ /VMBC1BTTΛೝͯ͠Β͑ͨ
Copyright Nulab Inc. All Rights Reserved. 34 ᶃ৽αʔϏεʮ/VMBC1BTTʯͱʁ ᶄτϥΠΤϥʔͰਐΊͨ৽ͷ্ཱͪ͛ ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
࣍
Copyright Nulab Inc. All Rights Reserved. 35 Ϣʔβʔ͕৳ͼͯˠʹͳͬͨ/VMBC1BTT ϦϦʔε͔Βɺ /VMBC1BTTಋೖاۀ͕૿͍͖͑ͯӈݞ্͕Γʹ
ʲͷঢ়ଶˠʹʳ
Copyright Nulab Inc. All Rights Reserved. 36 ࢼߦࡨޡͷΛ௨ֶͯ͡Μͩ͜ͱ ͭͷֶΜͩ͜ͱ ͕͋Γ·͢ɻ
Copyright Nulab Inc. All Rights Reserved. 37 ৽Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ෦ॺԣஅͷνʔϜϫʔΫ͕ઈରେࣄʂ wϏδωεαΠυ͚ͩͷಈ͖ͰˠͰ͖ͳ͍
wϏδωεαΠυͱ։ൃαΠυͷڞ௨ΰʔϧ͕େࣄ wࢼߦࡨޡͰઌ͕ݟ͑ͳ͍͔Βͦ͜νʔϜϫʔΫॏཁ
Copyright Nulab Inc. All Rights Reserved. 38 ৽Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ͬYG ֎෦ͱͷڠۀͰʮͰ͖Δ͜ͱʯ͕૿ͤΔ
wʮ֎ʯʹΛ͚Δͱࢹ͕͕Δ w͘͢ͳ͍ϦιʔεͰେ͖͍ࢪࡦΛଧͯΔ wࣾ֎ͷྑ͍ϊϋΛࣗࣾʹ࣋ͪؼͬͯ׆͔ͤΔ
Copyright Nulab Inc. All Rights Reserved. 39 ৽Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ ʮ͜ͷ৳ͼΔʂʯ ͱఘΊͣʹ৴͡Δؾ࣋ͪ
w৽ͷˠλϑͳਫ਼ਆྗͱ͕࣌ؒཁΔ wՌ͕ͰΔ·Ͱ͕͔͔࣌ؒͬͯ৴ͯ͡ଓ͚Δ༐ؾ wؒԠԉͯ͘͠ΕΔ্࢘ɾઌഐʹײँ
Copyright Nulab,inc. All Rights Reserved. 40 ࠷ޙ·Ͱ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ /VMBC1BTTΛࠓޙΑΖ͓͘͠ئ͍͠·͢ʂ 🍛