Try First！新製品のNulab Passのマーケティングを 「ゼロイチ」した話 / Try First story of zero to one on the marketing of the new product Nulab pass

2021年11月27日に開催したNuCon 2021の発表資料です。

アーカイブ動画「NuCon 2021」
https://youtu.be/ITh1MMp6OLk

Transcript

1. 5SZ'JSTUʂ
   ৽੡඼ͷɹɹɹɹɹɹɹͷϚʔέςΟϯάΛ
   ʮθϩΠνʯͨ͠࿩
   גࣜձࣾψʔϥϘҪ্ඒึ
   

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2. Copyright Nulab Inc. All Rights Reserved. 2
   ɾגࣜձࣾψʔϥϘ

   ɹϚʔέςΟϯά෦ϚʔέςΟϯά՝
   ɹΧελϚʔαΫηε ܎
   ίϯςϯπϚʔέλʔΛ೥୲౰ͯ͠ɺݱࡏ͸ΧελϚʔαΫη
   εͷςοΫλονྖҬͷ୲౰ɻ
   ͓٬༷ʹψʔϥϘ੡඼Λʮ࢖͍΍͍͢ʯͱײͯ͡΋Β͍ɺ೔ʑ
   ͷۀ຿ʹԁ׈ʹಋೖ͍ͨͩͨ͘ΊͷίϯςϯπΛاըɾ੍࡞ɾ
   ఏڙ͍ͯ͠·͢ɻ%*:޷͖👩🏭
   ࣗݾ঺հ
   Ҫ্ඒึʢ͍ͷ͏͑Έ΄ʣ
   

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3. Copyright Nulab Inc. All Rights Reserved. 3
   ໨࣍
   ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ
   ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
   ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
   

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4. Copyright Nulab Inc. All Rights Reserved. 4
   ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ
   ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
   ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
   ໨࣍
   

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5. Copyright Nulab,inc. All Rights Reserved. 5
   ψʔϥϘ੡඼ͷηΩϡϦςΟͱΨόφϯεΛڧԽ͢ΔΦϓγϣϯαʔϏε
   ΦϯϥΠϯ࡞ਤπʔϧ
   ϓϩδΣΫτ؅ཧπʔϧ Ϗδωενϟοτπʔϧ
   

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6. Copyright Nulab Inc. All Rights Reserved. 6
   ͜͏͍͓ͬͨ٬༷ʹ͓͢͢Ί
   ૊৫ͰψʔϥϘ੡඼Λར༻͍ͨ͠
   ͕ɺΞΫηεपΓͷηΩϡϦςΟର
   ࡦ͕৺഑ɻ
   ৘ใγεςϜ୲౰ऀ ࣄۀ෦੹೚ऀ ΞΧ΢ϯτ؅ཧऀ
   ػີੑͷߴ͍৘ใΛ؅ཧ͢ΔͷͰɺ
   ෆਖ਼ͳૢ࡞͕͋ͬͨͱ͖ʹ͙͢ʹؾ
   ͚ͮΔΑ͏ʹ͍ͨ͠ɻ
   ࣾһͷೖࣾɾୀ৬ɺҕୗઌͱͷܖ໿
   ղআʹΑͬͯൃੜ͢ΔɺΞΧ΢ϯτ
   ৘ใΛҰݩ؅ཧ͍ͨ͠ɻ
   

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7. Copyright Nulab Inc. All Rights Reserved. 7
   /VMBC1BTTͷػೳ
   440
   4".-ೝূํࣜʹΑΔ
   γϯάϧαΠϯΦϯ
   ؅ཧऀ͕࡞੒ɾมߋɾ࡟আΛҰׅͰͰ͖Δ
   ؂ࠪϩά
   ϝϯόʔͷ׆ಈΛ$47Ͱμ΢ϯϩʔυ
   ؅ཧର৅ΞΧ΢ϯτ
   

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8. Copyright Nulab Inc. All Rights Reserved. 8
   ψʔϥϘαʔϏεͷྺ࢙
   ΦϯϥΠϯ࡞ਤπʔϧ
   ϓϩδΣΫτ؅ཧπʔϧ Ϗδωενϟοτπʔϧ
   
   ΤϯλʔϓϥΠζ޲͚
   ΞυΦϯαʔϏε
   ೥݄
   
   

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9. Copyright Nulab Inc. All Rights Reserved. 9
   ʮ"[VSF"%Λ*E1ͱͯ͠ɺࣗࣾͷ*5αʔϏεʹ4".-ೝ
   ূ͍ͯ͠ΔͷͰɺ#BDLMPHͷ4".-ରԠ΋ر๬͠·͢ʯ
   ໰͍߹ΘͤͰ࣮ࡍʹ΋Β͍ͬͯͨϢʔβʔͷཁ๬
   ʮ؅ཧऀݖݶΛ΋ͭਓ͕ɺҰൠϢʔβʔͷ໊લ΍
   ύεϫʔυͷมߋɺୀ৬࣌ͷΞΧ΢ϯτ࡟আΛ
   Ͱ͖ΔΑ͏ʹͯ͠΄͍͠Ͱ͢ʯ
   ৘ใγεςϜ୲౰ऀ
   ΞΧ΢ϯτ؅ཧऀ
   

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10. Copyright Nulab Inc. All Rights Reserved. 10
    ظ଴ͷ৽αʔϏε
    ظ଴
    Ϣʔβʔ଴๬ͷػೳʂ
    ೥݄ͷϦϦʔ
    ε͸੝Γ্͕Δʂ
    

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11. Copyright Nulab Inc. All Rights Reserved. 11
    Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ
    ϚʔέςΟϯάνʔϜͷظ଴஋
    

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12. Copyright Nulab Inc. All Rights Reserved. 12
    Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ
    4/4Ωϟϯϖʔϯ
    όʔʔʔϯʂʂ
    ϚʔέςΟϯάνʔϜͷظ଴஋
    

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13. Copyright Nulab Inc. All Rights Reserved. 13
    Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ
    4/4Ωϟϯϖʔϯ
    όʔʔʔϯʂʂ
    ϦονͳӦۀࢿྉ
    δϟʔʔϯʂ
    ϚʔέςΟϯάνʔϜͷظ଴஋
    

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14. Copyright Nulab Inc. All Rights Reserved. 14
    Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ
    ϓϨεϦϦʔευʔϯʂ
    4/4Ωϟϯϖʔϯ
    όʔʔʔϯʂʂ
    ϦονͳӦۀࢿྉ
    δϟʔʔϯʂ
    ϚʔέςΟϯάνʔϜͷظ଴஋
    

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15. Copyright Nulab Inc. All Rights Reserved. 15
    ৽੡඼ΠΤʔʔʔΠʂʂʂ
    Χ΢ϯτμ΢ϯ-1
    ։ઃʂʂ
    ϓϨεϦϦʔευʔϯʂ
    4/4Ωϟϯϖʔϯ
    όʔʔʔϯʂʂ
    ϦονͳӦۀࢿྉ
    δϟʔʔϯʂ
    ϚʔέςΟϯάνʔϜͷظ଴஋
    

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16. Copyright Nulab Inc. All Rights Reserved. 16
    ݱ࣮͸͖ͼ͍͠
    ݱ࣮
    ΠΤʔʔʔʂ
    ʜʜ͋Εʁ
    

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17. Copyright Nulab Inc. All Rights Reserved. 17
    ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝
    ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨओͳཧ༝
    w ϓϩμΫτͷ࢓༷తͳཧ༝
    w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε
    Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕࢖͑ͳ͍
    w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε
    ΛಋೖࡁΈͷํ΋/VMBC1BTTΛ࢖͑ΔΑ͏ʹͳΔ
    

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18. Copyright Nulab Inc. All Rights Reserved. 18
    ظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝
    ɹظ଴௨Γͷ൓ԠΛಘΒΕͳ͔ͬͨཧ༝
    ψʔϥϘαʔϏεಋೖࡁΈͷاۀͷํ͕
    /VMBC1BTTಋೖͷ֯౓͕ߴ͍
    w ϓϩμΫτͷ࢓༷తͳཧ༝
    w ೥݄ͷϦϦʔεͰ͸z৽نސ٬zͱͯ͠ψʔϥϘαʔϏε
    Λ৽͘͠ಋೖͨ͠ํ͔͠/VMBC1BTT͕࢖͑ͳ͍
    w ೥݄ͷϦϦʔε͔Βzطސ٬zͰ͋ΔψʔϥϘαʔϏε
    ΛಋೖࡁΈͷํ΋/VMBC1BTTΛ࢖͑ΔΑ͏ʹͳΔ
    

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19. Copyright Nulab Inc. All Rights Reserved. 19
    લ޲͖ʹ
    🔥 🔥
    ͳΒ͹উػ͸
    ೥݄Ҏ߱ͩʂ
    

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20. Copyright Nulab Inc. All Rights Reserved. 20
    ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ
    ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
    ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
    ໨࣍
    

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21. Copyright Nulab Inc. All Rights Reserved. 21
    ೥݄ϦϦʔεͷϚʔέςΟϯάख๏ΛৼΓฦͬͯΘ͔ͬͨ՝୊
    ɹೝ஌౓͕͋Δ#BDLMPHɾ$BDPP
    ɹ5ZQFUBMLͷʮϚʔέউͪύλʔϯʯ
    ɹ͕/VMBC1BTTʹ௨༻͠ͳ͍
    

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22. Copyright Nulab Inc. All Rights Reserved. 22
    ψʔϥϘαʔϏεͷϙδγϣχϯά੔ཧ
    ఏڙͰ͖Δศӹ
    ஌໊౓ೝ஌౓
    ༗
    ແ
    ίϥϘϨʔγϣϯଅਐ
    ηΩϡϦςΟڧԽ
    

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23. Copyright Nulab Inc. All Rights Reserved. 23
    /VMBC1BTTͷސ٬ཧղʹͭͱΊΔˍސ٬Ξϓϩʔνͷݟ௚͠
    🔥🔥 w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ
    w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ
    w ϦϦʔεલʹϕʔλςετΛืΔ
    FUDʜ
    

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24. Copyright Nulab Inc. All Rights Reserved.
    w ΧελϚʔδϟʔχʔϚοϓΛ࡞Δ
    w طଘͷ͓٬༷ʹΞϯέʔτௐࠪ͢Δ
    w ϦϦʔεલʹϕʔλςετΛืΔ
    24
    ։ൃνʔϜͱ
    ڠྗ࣮ͯ͠ߦ🤝
    େײँʂ
    ։ൃνʔϜͱڠྗͯ͠ސ٬ͷΠϯαΠτΛਂ۷Γ
    FUDʜ
    

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25. Copyright Nulab Inc. All Rights Reserved. 25
    ਂ·Δސ٬ཧղͱ઱໌ʹͳΔސ٬Πϝʔδ
    ˙ۀքɾۀछ
    ɹγεςϜ։ൃɺ*5ɾ௨৴
    ˙ର৅෦໳
    ɹ৘ใγεςϜ෦ɺ։ൃ෦
    ˙໾৬
    ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕
    ˙#BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺
    ɹਪଌ஋PPPਓ
    

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26. Copyright Nulab Inc. All Rights Reserved. 26
    ৽͍͠՝୊
    Ͳ͏ͨ͠Β͜ͷਓͨ
    ͪʹϦʔνͰ͖Δʁ
    

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27. Copyright Nulab Inc. All Rights Reserved. 27
    ࢼߦࡨޡͷ຤͏·Εͨଧ։ࡦ
    ࣾ֎ *%BB4
    ͱͷڠۀࢪࡦ
    

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28. Copyright Nulab Inc. All Rights Reserved. 28
    ۀքɾۀछɺର৅෦໳ʹண໨
    ˙ۀքɾۀछ
    ɹγεςϜ։ൃɺ*5ɾ௨৴
    ˙ର৅෦໳
    ɹ৘ใγεςϜ෦ɺ։ൃ෦
    ˙໾৬
    ɹϓϩδΣΫτϚωʔδϟʔɺࣄۀ෦՝௕
    ˙#BDLMPHͷ૊৫͋ͨΓͷར༻ਓ਺
    ɹਪଌ஋PPPਓ
    

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29. Copyright Nulab Inc. All Rights Reserved. 29
    ڠۀࢪࡦͱ͸ʁ
    w *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ
    㲈ొ࿥ઌͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ͢Δ
    w ڞಉϓϨεϦϦʔεΛެ։͢Δ
    w ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ
    ࣾ֎ *%BB4
    ͱͷڠۀࢪࡦ
    

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30. Copyright Nulab Inc. All Rights Reserved. 30
    *%BB4ͷ࿈ܞϓϩάϥϜʹొ࿥͢Δ
    *%BB4͕࣋ͭΞϓϦέʔγϣϯͷΧλϩάʹొ࿥͢Δ
    

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31. Copyright Nulab Inc. All Rights Reserved. 31
    ڞಉϓϨεϦϦʔεͰެࣜ࿈ܞΛΞφ΢ϯε
    ڞಉϓϨεϦϦʔεΛެ։͢Δ
    

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32. Copyright Nulab Inc. All Rights Reserved. 32
    ڞಉηϛφʔͰ*%BB4ͷސ٬ʹϦʔν͢Δ
    ڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ͢Δ
    

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33. Copyright Nulab Inc. All Rights Reserved. 33
    ڠۀࢪࡦͷޮՌΛৼΓฦΔ
    ϲ݄ؒڠۀࢪࡦΛଓ͚ͨ݁Ռ
    w ࠃ಺ओཁࣾͷ*%BB4ͱ/VMBC1BTTΛެࣜ࿈ܞ
    w ࣾͱڞಉϓϨεϦϦʔεΛެ։
    w ճͷڞಉΦϯϥΠϯηϛφʔΛ࣮ࢪ
    ͜Ε·ͰͷϚʔέςΟϯάख๏Ͱ͸ಧ͔ͳ͔ͬͨ૚ʹ
    /VMBC1BTTΛೝ஌ͯ͠΋Β͑ͨ
    

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34. Copyright Nulab Inc. All Rights Reserved. 34
    ᶃ৽αʔϏεʮ/VMBC1BTTʯͱ͸ʁ
    ᶄτϥΠΤϥʔͰਐΊͨ৽੡඼ͷ্ཱͪ͛
    ᶅ͔Βͷঢ়ଶʹͳͬͯΘ͔ͬͨ͜ͱ
    ໨࣍
    

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35. Copyright Nulab Inc. All Rights Reserved. 35
    Ϣʔβʔ਺͕৳ͼͯˠʹͳͬͨ/VMBC1BTT
    ϦϦʔε͔Β೥ɺ
    /VMBC1BTTಋೖاۀ͕૿͍͖͑ͯӈݞ্͕Γʹ
    ʲͷঢ়ଶˠʹʳ
    

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36. Copyright Nulab Inc. All Rights Reserved. 36
    ࢼߦࡨޡͷ೥Λ௨ֶͯ͡Μͩ͜ͱ
    ͭͷֶΜͩ͜ͱ
    ͕͋Γ·͢ɻ
    

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37. Copyright Nulab Inc. All Rights Reserved. 37
    ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ
    ෦ॺԣஅͷνʔϜϫʔΫ͕ઈରେࣄʂ
    wϏδωεαΠυ͚ͩͷಈ͖Ͱ͸ˠ͸Ͱ͖ͳ͍
    wϏδωεαΠυͱ։ൃαΠυͷڞ௨ΰʔϧ͕େࣄ
    wࢼߦࡨޡͰઌ͕ݟ͑ͳ͍͔Βͦ͜νʔϜϫʔΫॏཁ
    

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38. Copyright Nulab Inc. All Rights Reserved. 38
    ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ
    ͬYG
    ֎෦ͱͷڠۀͰʮͰ͖Δ͜ͱʯ͕૿΍ͤΔ
    wʮ֎ʯʹ໨Λ޲͚Δͱࢹ໺͕޿͕Δ
    w͘͢ͳ͍ϦιʔεͰେ͖͍ࢪࡦΛଧͯΔ
    wࣾ֎ͷྑ͍ϊ΢ϋ΢Λࣗࣾʹ࣋ͪؼͬͯ׆͔ͤΔ
    

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39. Copyright Nulab Inc. All Rights Reserved. 39
    ৽੡඼Λˠʹͯ͠Θ͔ͬͨͭͷ͜ͱ
    ʮ͜ͷ੡඼͸৳ͼΔʂʯ
    ͱఘΊͣʹ৴͡Δؾ࣋ͪ
    w৽੡඼ͷˠ͸λϑͳਫ਼ਆྗͱ͕࣌ؒཁΔ
    w੒Ռ͕ͰΔ·Ͱ͕͔͔࣌ؒͬͯ΋৴ͯ͡ଓ͚Δ༐ؾ
    w஥ؒ΍Ԡԉͯ͘͠ΕΔ্࢘ɾઌഐʹײँ
    

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40. Copyright Nulab,inc. All Rights Reserved. 40
    ࠷ޙ·Ͱ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    /VMBC1BTTΛࠓޙ΋ΑΖ͓͘͠ئ͍͠·͢ʂ
    🍛
    

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