Better together: how technology partnerships drive happiness

Transcript

1. Better Together:
   How Technology partnerships drive happiness.
   Sangeeta Walsh
   Director, Product Marketing
   

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4. We meet our customers where they are
   We deliver a comprehensive product portfolio
   Inbound Contact Center
   Digital Customer Service
   Outbound Contact Center Cloud PBX
   Video Meetings
   Team Messaging
   Global Open
   Platform
   4 | © 2019 RingCentral, Inc. All rights reserved.
   

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5. Why should you care?
   

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6. Enable your partners
   

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7. Better Together
   Produce an Ebook
   Partner Collateral
   Build a partner web page
   Develop a quick reference guide
   Create videos showcasing value
   

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8. Create Programs
   

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9. Drive Awareness
   Webinars
   Demand Gen Programs
   Campaigns
   Events
   Analysts / Press
   

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10. Go-To-Market
    

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11. Drive Adoption
    Incentivize
    Cross Promotion
    Launch together
    Optimize marketplace
    Empower your customers
    

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12. Productive workforce = Happy customers
    

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13. Customer First
    Promote
    Productivity
    Beta programs
    Onboarding / Implementation
    Success stories
    

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14. Partner Ecosystem Value
    Referrals /
    Events
    Content /
    Social
    AR / PR
    PLATFORM PMM
    

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15. In Summary
    Drive Awareness:
    Create content with workflows and solutions in mind
    Produce a piece of content that showcases thought leadership vs. buy my
    product
    Drive Adoption:
    Build a campaign and touchpoints leading to an event or announcement
    Enable partners to position products and value of YOUR product in their
    ecosystem
    Make it easy:
    Share content and solutions with partners in an easy to use- ingestible format
    Create customer stories that resonate in a prospect call or with existing
    customers
    Customer first:
    Anticipate the customer need - together - and how this makes THEIR life
    easier
    Create a demo or quick reference guide of how these solutions are easy to
    

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16. https://linkedin.com/in/snwalsh
    https://www.ringcentral.com/apps
    sangeeta.walsh@ringcentral.com
    

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