What does a great product marketer do? Market sizing & requirements Pricing and packaging Narrative development Content development Messaging and positioning Product / roadmap advocate Target market & audience identification Voice of customer expert Product Launch
Building your launch plan 1. Problem statement and benefits 2. Messaging and positioning 3. Launch tier 4. Launch timeline ● What problem (s) are you solving? ● How bad is the pain? ● Why should customers care? ● How will their lives be better? Tier 4 Tier 1 Tier 2 Tier 3
Talk to as many prospects / customers as you can Adjust weekly, not monthly or quarterly Do things that don’t scale ● 1% week over week growth = 1.7x growth annually ● 5% week over week growth = 12.6x growth annually ● 7% week over week growth = 33.7x growth annually