Best Understands: How people-facing teams best learn about products Signature Output: Strong GTM enabler of Sales orgs Applicable KPIs: GTM certification, time to 1st deal Look for theatre, music, public speaking & ed backgrounds
Understands: Simplifying complex solutions for all to understand Signature Output: User guides, FAQs, objections Applicable KPIs: Product satisfaction, feedback capture, beta mgmt Look for success, sol- con, or product backgrounds
life Best Understands: Tactics to launch new products & capabilities Signature Output: Campaigns, segments, workflows Applicable KPIs: Pipeline opps created/influenced Look for growth, ops, or project mgmt backgrounds
reporter) Best Understands: How your sales cycle operates, & when’s best to launch Signature Output: Sales org collab, win/loss, new markets, competitive Applicable KPIs: Closed/won new biz, renewal, upsell Look for SDR/Sales, biz ops, or enablement backgrounds
but takes that value & runs with it UNCOVER VALUE STORIES ARTICULATE VALUE TO TEAMS ROOT VALUE IN PRODUCT INTRO VALUE TO THE WORLD TURN VALUE INTO REVENUE