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The enablement imperative
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Product Marketing Alliance
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September 09, 2020
Education
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360
The enablement imperative
Product Marketing Alliance
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September 09, 2020
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Transcript
THE ENABLEMENT IMPERATIVE
#RepsLoveHighspot Product Positioning Messaging Content Product? Positioning? Messaging? Content? PRODUCT
MARKETING TRADITIONAL ENABLEMENT RESULTS? OUR PAIN IS REAL Ask the Expert Email Webinar Portal
#RepsLoveHighspot WHY
#RepsLoveHighspot CONVENTIONAL WISDOM Content CONTENT MANAGEMENT • Findability • Analytics
• Governance
#RepsLoveHighspot OUR REAL GOAL ELEVATE CONVERSATIONS TO WIN AND KEEP
CUSTOMERS
#RepsLoveHighspot OUR REAL GOAL CUSTOMERS HAVE HIGH EXPECTATIONS YOU WIN
BY EXCEEDING THEM
#RepsLoveHighspot ELEVATING CUSTOMER CONVERSATIONS WHAT TO KNOW WHAT TO SAY
WHAT TO SHOW
#RepsLoveHighspot HOW Content CONTENT MANAGEMENT Write Down What to Know,
Say, Show
#RepsLoveHighspot GUIDANCE IS ABOUT ACTION OBJECTION COMPETE CROSS-SELL UPSELL LAUNCH
EVENT
#RepsLoveHighspot v #RepsLoveHighspot EXAMPLE SALES PLAY
#RepsLoveHighspot GUIDANCE IS A BRIDGE BETWEEN MARKETING AND SALES
#RepsLoveHighspot GUIDANCE TURNS CONTENT INTO ACTION
#RepsLoveHighspot WHO BUILDS THE GUIDANCE
#RepsLoveHighspot ANALYZING PERFORMANCE v KNOW SAY SHOW Modern Analytics AI
Inferencing Content Genomics®
#RepsLoveHighspot Product Positioning Messaging Content Buyer Satisfaction Deal Velocity Win
Rates PRODUCT MARKETING BUSINESS OUTCOMES GUIDANCE DELIVERS STRATEGIC ADVANTAGE CONTENT Renewal Rates
#RepsLoveHighspot NOW WHAT GUIDANCE IS THE DIFFERENCE THINK DIFFERENTLY DIFFERENTLY
WORK
THANK YOU! Robert Wahbe Booth 15 www.highspot.com