Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The enablement imperative
Search
The Alliance
PRO
September 09, 2020
Education
1
380
The enablement imperative
The Alliance
PRO
September 09, 2020
Tweet
Share
More Decks by The Alliance
See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
450
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
910
Journey from local B2C to global B2B
productmarketing
PRO
0
520
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
380
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
600
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
650
Product marketing into your company goals
productmarketing
PRO
0
770
How to build products that meet customer needs
productmarketing
PRO
0
1.1k
Other Decks in Education
See All in Education
Google Gemini (Gem) の育成方法
mickey_kubo
2
1k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
signer
PRO
0
3.1k
ThingLink
matleenalaakso
28
4.3k
Introdución ás redes
irocho
0
520
AWS re_Invent に全力で参加したくて筋トレを頑張っている話
amarelo_n24
1
110
焦りと不安を、技術力に変える方法 - 新卒iOSエンジニアの失敗談と成長のフレームワーク
hypebeans
1
630
【洋書和訳:さよならを待つふたりのために】第1章 出会いとメタファー
yaginumatti
0
150
Introduction - Lecture 1 - Web Technologies (1019888BNR)
signer
PRO
0
5.9k
The Next Big Step Toward Nuclear Disarmament
hide2kano
0
180
✅ レポート採点基準 / How Your Reports Are Assessed
yasslab
PRO
0
270
【ZEPホスト用メタバース校舎操作ガイド】
ainischool
0
160
Web Application Frameworks - Lecture 3 - Web Technologies (1019888BNR)
signer
PRO
0
3.2k
Featured
See All Featured
Agile that works and the tools we love
rasmusluckow
331
21k
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
helenjbeal
1
76
Prompt Engineering for Job Search
mfonobong
0
140
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
szymonslowik
1
870
XXLCSS - How to scale CSS and keep your sanity
sugarenia
249
1.3M
How Software Deployment tools have changed in the past 20 years
geshan
0
31k
Optimising Largest Contentful Paint
csswizardry
37
3.6k
技術選定の審美眼(2025年版) / Understanding the Spiral of Technologies 2025 edition
twada
PRO
115
100k
Six Lessons from altMBA
skipperchong
29
4.1k
Writing Fast Ruby
sferik
630
62k
Bash Introduction
62gerente
615
210k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
35
2.3k
Transcript
THE ENABLEMENT IMPERATIVE
#RepsLoveHighspot Product Positioning Messaging Content Product? Positioning? Messaging? Content? PRODUCT
MARKETING TRADITIONAL ENABLEMENT RESULTS? OUR PAIN IS REAL Ask the Expert Email Webinar Portal
#RepsLoveHighspot WHY
#RepsLoveHighspot CONVENTIONAL WISDOM Content CONTENT MANAGEMENT • Findability • Analytics
• Governance
#RepsLoveHighspot OUR REAL GOAL ELEVATE CONVERSATIONS TO WIN AND KEEP
CUSTOMERS
#RepsLoveHighspot OUR REAL GOAL CUSTOMERS HAVE HIGH EXPECTATIONS YOU WIN
BY EXCEEDING THEM
#RepsLoveHighspot ELEVATING CUSTOMER CONVERSATIONS WHAT TO KNOW WHAT TO SAY
WHAT TO SHOW
#RepsLoveHighspot HOW Content CONTENT MANAGEMENT Write Down What to Know,
Say, Show
#RepsLoveHighspot GUIDANCE IS ABOUT ACTION OBJECTION COMPETE CROSS-SELL UPSELL LAUNCH
EVENT
#RepsLoveHighspot v #RepsLoveHighspot EXAMPLE SALES PLAY
#RepsLoveHighspot GUIDANCE IS A BRIDGE BETWEEN MARKETING AND SALES
#RepsLoveHighspot GUIDANCE TURNS CONTENT INTO ACTION
#RepsLoveHighspot WHO BUILDS THE GUIDANCE
#RepsLoveHighspot ANALYZING PERFORMANCE v KNOW SAY SHOW Modern Analytics AI
Inferencing Content Genomics®
#RepsLoveHighspot Product Positioning Messaging Content Buyer Satisfaction Deal Velocity Win
Rates PRODUCT MARKETING BUSINESS OUTCOMES GUIDANCE DELIVERS STRATEGIC ADVANTAGE CONTENT Renewal Rates
#RepsLoveHighspot NOW WHAT GUIDANCE IS THE DIFFERENCE THINK DIFFERENTLY DIFFERENTLY
WORK
THANK YOU! Robert Wahbe Booth 15 www.highspot.com