The enablement imperative

Transcript

1. THE ENABLEMENT IMPERATIVE
2. #RepsLoveHighspot Product Positioning Messaging Content Product? Positioning? Messaging? Content? PRODUCT MARKETING TRADITIONAL ENABLEMENT RESULTS? OUR PAIN IS REAL Ask the Expert Email Webinar Portal
3. #RepsLoveHighspot WHY
4. #RepsLoveHighspot CONVENTIONAL WISDOM Content CONTENT MANAGEMENT • Findability • Analytics • Governance
5. #RepsLoveHighspot OUR REAL GOAL ELEVATE CONVERSATIONS TO WIN AND KEEP CUSTOMERS
6. #RepsLoveHighspot OUR REAL GOAL CUSTOMERS HAVE HIGH EXPECTATIONS YOU WIN BY EXCEEDING THEM
7. #RepsLoveHighspot ELEVATING CUSTOMER CONVERSATIONS WHAT TO KNOW WHAT TO SAY WHAT TO SHOW
8. #RepsLoveHighspot HOW Content CONTENT MANAGEMENT Write Down What to Know, Say, Show
9. #RepsLoveHighspot GUIDANCE IS ABOUT ACTION OBJECTION COMPETE CROSS-SELL UPSELL LAUNCH EVENT
10. #RepsLoveHighspot v #RepsLoveHighspot EXAMPLE SALES PLAY
11. #RepsLoveHighspot GUIDANCE IS A BRIDGE BETWEEN MARKETING AND SALES
12. #RepsLoveHighspot GUIDANCE TURNS CONTENT INTO ACTION
13. #RepsLoveHighspot WHO BUILDS THE GUIDANCE
14. #RepsLoveHighspot ANALYZING PERFORMANCE v KNOW SAY SHOW Modern Analytics AI Inferencing Content Genomics®
15. #RepsLoveHighspot Product Positioning Messaging Content Buyer Satisfaction Deal Velocity Win Rates PRODUCT MARKETING BUSINESS OUTCOMES GUIDANCE DELIVERS STRATEGIC ADVANTAGE CONTENT Renewal Rates
16. #RepsLoveHighspot NOW WHAT GUIDANCE IS THE DIFFERENCE THINK DIFFERENTLY DIFFERENTLY WORK
17. THANK YOU! Robert Wahbe Booth 15 www.highspot.com