From Paper Toys to Beta Testing - WIAD 2014

Transcript

1. From Paper Toys to Beta Testing Judit Pónya FatDUX Budapest
2. The Client* Developers & Domain Experts Not UXers, not Designers It’s not a creative agency It’s not a startup with full time UX Researchers * the examples/quotes I mention today are from several different clients/projects
3. The Project Traditional Desktop software Installed from DVDs Online update Online system Web interface software + a gazillion pages of content
4. The Product A WORK TOOL. CTR conversion campaigns entertainment hobbies e-commerce
5. employee experience no design awards.
6. • Sed ut perspiciatis, unde omnis iste • natus error sit voluptatem • accusantium doloremque laudantium, •otam rem aperiam eaque ipsa, quae •ab illo inventore veritatis et quasi •architecto beatae vitae dicta sunt, • explicabo. Nemo enim ipsam voluptatem, •quia voluptas sit, aspernatur aut • Sed ut perspiciatis, unde omnis iste • natus error sit voluptatem • accusantium doloremque laudantium, •otam rem aperiam eaque ipsa, quae •ab illo inventore veritatis et quasi •architecto beatae vitae dicta sunt, • explicabo. Nemo enim ipsam voluptatem, •quia voluptas sit, aspernatur aut intent? goals? features
7. User needs?
8. make it CLEAN! and intuitive! more stuff, they ’d love it... User needs? make it like Google / iOS!
9. Let’s do some research! focus groups surveys eye tracking usability testing interviews
10. Do you like this design? Would you like this feature? What is your opinion? Would you buy this? Would you use it?
11. No way. Do you like this design? Would you like this feature? What is your opinion? Would you buy this? Would you use it?
12. Everybody lies.
13. First Rule of Usability? Don't Listen to Users “To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.” (Jakob Nielsen) http://www.useit.com/alertbox/20010805.html
14. unconscious conscious
15. automatic habitual routine conscious it’s the most important part
16. Watch users in their natural habitat... current system how do you work? real tasks real environment real priorities real pain
17. intent goals tasks priorities I need to know user
18. intent goals tasks priorities so that I can design the interface
19. Oh, cool! Let’s develop everything you’ve just said.
20. Now, seriously? Oh, cool! Let’s develop everything you’ve just said.
21. business user technology
22. as they use the system real content sorry for the bugs temporary skin new system some of the features Watch people
23. OK, and now try the same with this. Real, relevant, actual tasks Real context Real content ... and in the meantime watch out for usability issues see how the user interact with the system
24. Your usability tests may lie to you Real, relevant tasks? Real priorities? Real context? Real previous experience?
25. Beta testing real content graphic design new system all the features “DONE” try it, use it, send us feedback!
26. Send us feedback, pretty plz. Make it as easy as possible to send feedback Provide relevant answers to users ASAP Follow up find out more detail hunt for intent, actual tasks, examples
27. It’s not for PR. USE the feedback improve your system fix bugs iterate design Recruit candidates for the next interviews/tests
28. UX ≠ UI who? why? how?
29. context priorities other tools devices teamwork intent insight breakdowns value decision points
30. „No battle plan survives contact with the enemy.” Helmuth Karl Bernhard von Moltke
31. ergonomic flat! what user problem does it solve? supports our business goals
32. Köszönöm!