From Paper Toys to Beta Testing - WIAD 2014

Transcript

1. From
   Paper Toys
   to Beta Testing
   Judit Pónya
   FatDUX Budapest
   

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2. The Client*
   Developers & Domain Experts
   Not UXers, not Designers
   It’s not a creative agency
   It’s not a startup with full time UX Researchers
   * the examples/quotes I mention today
   are from several different clients/projects
   

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3. The Project
   Traditional
   Desktop software
   Installed from DVDs
   Online update
   Online system
   Web interface
   software +
   a gazillion pages
   of content
   

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4. The Product
   A WORK TOOL.
   CTR conversion
   campaigns
   entertainment
   hobbies
   e-commerce
   

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5. employee
   experience
   no design awards.
   

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6. • Sed ut perspiciatis, unde omnis iste
   • natus error sit voluptatem
   • accusantium doloremque laudantium,
   •otam rem aperiam eaque ipsa, quae
   •ab illo inventore veritatis et quasi
   •architecto beatae vitae dicta sunt,
   • explicabo. Nemo enim ipsam voluptatem,
   •quia voluptas sit, aspernatur aut
   • Sed ut perspiciatis, unde omnis iste
   • natus error sit voluptatem
   • accusantium doloremque laudantium,
   •otam rem aperiam eaque ipsa, quae
   •ab illo inventore veritatis et quasi
   •architecto beatae vitae dicta sunt,
   • explicabo. Nemo enim ipsam voluptatem,
   •quia voluptas sit, aspernatur aut
   intent?
   goals?
   features
   

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7. User
   needs?
   

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8. make it CLEAN!
   and intuitive!
   more stuff,
   they ’d love it...
   User
   needs?
   make it like
   Google
   /
   iOS!
   

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9. Let’s do
   some research!
   focus groups
   surveys
   eye tracking
   usability testing
   interviews
   

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10. Do you like this design?
    Would you like this feature?
    What is your opinion?
    Would you buy this?
    Would you use it?
    

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11. No way.
    Do you like this design?
    Would you like this feature?
    What is your opinion?
    Would you buy this?
    Would you use it?
    

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12. Everybody lies.
    

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13. First Rule of Usability?
    Don't Listen to Users
    “To design an easy-to-use interface,
    pay attention to what users
    do,
    not what they
    say.
    Self-reported claims are unreliable,
    as are user speculations about future behavior.”
    (Jakob Nielsen)
    http://www.useit.com/alertbox/20010805.html
    

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14. unconscious
    conscious
    

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15. automatic habitual
    routine
    conscious
    it’s the most
    important part
    

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16. Watch users
    in their natural habitat...
    current system
    how do
    you work?
    real tasks
    real environment
    real priorities
    real pain
    

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17. intent
    goals
    tasks
    priorities
    I need to know
    user
    

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18. intent
    goals
    tasks
    priorities
    so that I can design
    the
    interface
    

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19. Oh, cool!
    Let’s develop
    everything
    you’ve just said.
    

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20. Now, seriously?
    Oh, cool!
    Let’s develop
    everything
    you’ve just said.
    

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21. business user
    technology
    

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22. as they
    use the system
    real content
    sorry
    for the bugs
    temporary skin
    new system
    some of the features
    Watch people
    

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23. OK, and now try the same with this.
    Real, relevant, actual tasks
    Real context
    Real content
    ... and in the meantime
    watch out for usability issues
    see how the user interact with the system
    

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24. Your usability tests
    may lie to you
    Real, relevant tasks?
    Real priorities?
    Real context?
    Real previous experience?
    

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25. Beta testing
    real content
    graphic design
    new system
    all the features “DONE”
    try it, use it,
    send us
    feedback!
    

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26. Send us feedback, pretty plz.
    Make it as easy as possible to send feedback
    Provide relevant answers to users ASAP
    Follow up
    find out more detail
    hunt for intent, actual tasks, examples
    

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27. It’s not for PR.
    USE the feedback
    improve your system
    fix bugs
    iterate design
    Recruit candidates for the next interviews/tests
    

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28. UX ≠ UI
    who?
    why?
    how?
    

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29. context
    priorities
    other tools
    devices
    teamwork
    intent
    insight
    breakdowns
    value
    decision points
    

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30. „No battle plan survives
    contact with the enemy.”
    Helmuth Karl Bernhard von Moltke
    

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31. ergonomic
    flat!
    what user
    problem does
    it solve?
    supports
    our business
    goals
    

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32. Köszönöm!
    

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