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From Paper Toys to Beta Testing - WIAD 2014

A06c042851e477fdfef700753e6dd725?s=47 Judit Pónya
February 15, 2014

From Paper Toys to Beta Testing - WIAD 2014

A06c042851e477fdfef700753e6dd725?s=128

Judit Pónya

February 15, 2014
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  1. From Paper Toys to Beta Testing Judit Pónya FatDUX Budapest

  2. The Client* Developers & Domain Experts Not UXers, not Designers

    It’s not a creative agency It’s not a startup with full time UX Researchers * the examples/quotes I mention today are from several different clients/projects
  3. The Project Traditional Desktop software Installed from DVDs Online update

    Online system Web interface software + a gazillion pages of content
  4. The Product A WORK TOOL. CTR conversion campaigns entertainment hobbies

    e-commerce
  5. employee experience no design awards.

  6. • Sed ut perspiciatis, unde omnis iste • natus error

    sit voluptatem • accusantium doloremque laudantium, •otam rem aperiam eaque ipsa, quae •ab illo inventore veritatis et quasi •architecto beatae vitae dicta sunt, • explicabo. Nemo enim ipsam voluptatem, •quia voluptas sit, aspernatur aut • Sed ut perspiciatis, unde omnis iste • natus error sit voluptatem • accusantium doloremque laudantium, •otam rem aperiam eaque ipsa, quae •ab illo inventore veritatis et quasi •architecto beatae vitae dicta sunt, • explicabo. Nemo enim ipsam voluptatem, •quia voluptas sit, aspernatur aut intent? goals? features
  7. User needs?

  8. make it CLEAN! and intuitive! more stuff, they ’d love

    it... User needs? make it like Google / iOS!
  9. Let’s do some research! focus groups surveys eye tracking usability

    testing interviews
  10. Do you like this design? Would you like this feature?

    What is your opinion? Would you buy this? Would you use it?
  11. No way. Do you like this design? Would you like

    this feature? What is your opinion? Would you buy this? Would you use it?
  12. Everybody lies.

  13. First Rule of Usability? Don't Listen to Users “To design

    an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.” (Jakob Nielsen) http://www.useit.com/alertbox/20010805.html
  14. unconscious conscious

  15. automatic habitual routine conscious it’s the most important part

  16. Watch users in their natural habitat... current system how do

    you work? real tasks real environment real priorities real pain
  17. intent goals tasks priorities I need to know user

  18. intent goals tasks priorities so that I can design the

    interface
  19. Oh, cool! Let’s develop everything you’ve just said.

  20. Now, seriously? Oh, cool! Let’s develop everything you’ve just said.

  21. business user technology

  22. as they use the system real content sorry for the

    bugs temporary skin new system some of the features Watch people
  23. OK, and now try the same with this. Real, relevant,

    actual tasks Real context Real content ... and in the meantime watch out for usability issues see how the user interact with the system
  24. Your usability tests may lie to you Real, relevant tasks?

    Real priorities? Real context? Real previous experience?
  25. Beta testing real content graphic design new system all the

    features “DONE” try it, use it, send us feedback!
  26. Send us feedback, pretty plz. Make it as easy as

    possible to send feedback Provide relevant answers to users ASAP Follow up find out more detail hunt for intent, actual tasks, examples
  27. It’s not for PR. USE the feedback improve your system

    fix bugs iterate design Recruit candidates for the next interviews/tests
  28. UX ≠ UI who? why? how?

  29. context priorities other tools devices teamwork intent insight breakdowns value

    decision points
  30. „No battle plan survives contact with the enemy.” Helmuth Karl

    Bernhard von Moltke
  31. ergonomic flat! what user problem does it solve? supports our

    business goals
  32. Köszönöm!