Sunnier days ahead: Storytelling & social media across silos

Transcript

1. Sunnier days ahead Storytelling & social media across silos @STRATEGKY @HigherEdCDO @RONBRONSON
2. Mimosa - Minimal Keynote Template #RBR @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
3. Mimosa - Minimal Keynote Template #RBR @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
4. How many social media accounts does your university have trying to reach the public at once? @STRATEGKY @HigherEdCDO @RONBRONSON
5. Is there a person in charge of coalescing all of this content? Multiple people? No one? @STRATEGKY @HigherEdCDO @RONBRONSON
6. What can stop departments from setting up their own social media presence? @STRATEGKY @HigherEdCDO @RONBRONSON
7. What are the barriers to creating an integrated, institutional social media presence? @STRATEGKY @HigherEdCDO @RONBRONSON
8. Lack of awareness Lack of expertise Time Resources Human Capital @STRATEGKY @HigherEdCDO @RONBRONSON
9. If major companies ran their social networks like colleges, they’d go out of business. @STRATEGKY @HigherEdCDO @RONBRONSON
10. If a customer complains on Twitter to an airline, they respond. If a student complains to a college we usually ignore them. @STRATEGKY @HigherEdCDO @RONBRONSON
11. Our business models are different. Colleges are a community, but we’re also in the business of educating. @STRATEGKY @HigherEdCDO @RONBRONSON
12. "Digital is 24/7 and if people wake up in the middle of the night, the first thing they do is grab their mobile phone and look at Instagram or YouTube, so they're choosing when they want to engage with us…We just need to make sure that we are there and fitting in with what they're doing." Mimosa - Minimal Keynote Template #RBR @ronbronson @STRATEGKY Sonia Carter, head of social and digital media for Mondelez Europe
13. The days of using social media as a broadcast channel are over. It’s a conversation. @STRATEGKY @HigherEdCDO @RONBRONSON
14. THERE ARE STORIES WORTH TELLING THAT NEVER GET TOLD Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
15. “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” Mimosa - Minimal Keynote Template Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human
16. Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
17. TODAY’S TAKEAWAYS
18. DIG DEEPER Mimosa - Minimal Keynote Template #RBR @ronbronson @STRATEGKY @STRATEGKY @HigherEdCDO @RONBRONSON
19. AGGREGATE YOUR STORIES Mimosa - Minimal Keynote Template #RBR @ronbronson @STRATEGKY @STRATEGKY @HigherEdCDO @RONBRONSON
20. MAKE IT LESS OF A BURDEN BY CROWDSOURCING STORIES Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
21. Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
22. YOUR COLLEGE IS THE MOST UNIQUE PLACE IN THE WORLD TO SOMEONE. Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
23. BUT PLAYING IT SAFE HAS TURNED US INTO COPYCATS Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON
24. STRATEGIZE ENGAGE MEASURE REFINE Mimosa - Minimal Keynote Template #RBR son.co.uk @ronbronson @STRATEGKY @HigherEdCDO @RONBRONSON THE FOUR KEYS TO STRATEGY ACROSS SILOS
25. YOUR HOST TODAY IS: @ronbronson
26. @marleysmom
 @joelgoodman
 @jesskry PEOPLE MATTER. SPECIAL THANKS TO:
27. Questions? @STRATEGKY @HigherEdCDO @RONBRONSON