InSparq Social Commerce Accelerator Webinar

Michael Herfshfield, VP of Corporate Development & Strategy at Sailthru, presents "Talk to Me Like you Know Me," leveraging customer insights to personalize web and email conversations with your customers.

Transcript

1. 1 The next-generation platform for customer insights and personalized communication. MAY 18, 2012
2. 2 Executive Summary Sailthru provides next generation technology that significantly increases customer engagement and loyalty by focusing on the individual – across platforms. Leading publishers and eCommerce companies use Sailthru because our solutions yield better results, are reliable, flexible and fully automated.
3. 3 Our Clients
4. 4 Our Solutions Customer Insights & Analytics. Collect interest and behavioral profiles at the individual level. We help you analyze data including engagement, geolocation, devices used, pages read, product and topic interests, or purchases made. Cross-Platform Personalization. 100% behaviorally targeted email and onsite recommendations. We match your content with each user’s unique interests, and can send real-time messages specifically tailored to them in seconds. Automation. You create the content; our system does the rest. It selects the right offer based on each user’s interests, provides fresh content to users, decides in what order to send the messages, and more.
5. 5 Email USER 1 USER 2 USER 3 One send. Custom content for each user. • Content populates at time of send. • Dynamic segments update as users’ behaviors change. • Automated list send prioritization based on user engagement to increase deliverability • Direct ISP relationships. • Industry-leading send times
6. 6 Customizable recommendation design. • Elegant slider bar. • Full or partially personalized "Your News" web pages. • Only displays content not yet consumed. On-Site Recommendations Click Rate Over Time Personalized Overall Non-Personalized
7. 7 We have a proven track record of increasing engagement and customer lifetime value because we use the power of automation to focus on the individual user. Our clients commonly see: Results 8x Extension in customer lifetime value 3-5x Increase in open and click rates 200% Increase in pageviews 12.3% Increase in revenue per user
8. 8 Email & Social Commerce: getting down to relevance
9. 9 Email was the original social channel. and… It’s still alive.
10. 10 Email Social List Building Fan Building Content Sharing In fact, it makes social media (and commerce) more effective.
11. 11 Email Social List Building
12. 12 Email Social Fan Building
13. 13 Email Social Content Sharing
14. 14 So What’s Missing? Email Social ???
15. 15 Engagement The half life of a... • Tweet 2.8 hrs • Facebook 3.2 hrs • Email 3.4 hrs Email Social Engage
16. 16 Purchase Share Focus on the drivers… RELEVANCE ENGAGEMENT
17. 17 Know Your Users… DATA is key to engaging your customers in a scalable way: COLLECT IT at the individual level LINK IT across channels ACTION IT in real time
18. 18 Respect Your Users… LISTEN to where and when they respond to you TRANSLATE it into meaningful actions RESPOND to each individual appropriately
19. 19 Use All Channels… TREAT customers holistically by talking with them across channels. LEVERAGE email, website, mobile and social together GIVE them a reason to come back
20. 20 Give Them Fresh Content… Newsletter Homepage Recommendations
21. 21 Make every message count to every individual across digital channels.