The 3 Fundamental SEO Building Blocks

Getting a company website found in search engines is often a challenge for startups and even established brands who have little to no SEO knowledge. Michael Ramirez, the Founder and CEO of SearchRPM, has worked in the search engine optimization industry for 8+ years. In that time he’s developed a process that makes it easy for site owners to understand what it takes to get found in major search engines. The 3 Fundamentals of SEO is a proven approach that has helped hundreds of websites gain more exposure in Google. Michael will host a workshop or present to website owners these fundamentals along with actionable steps they can take immediately to improve their search visibility.
Two takeaways:
1. Having a solid understanding of the SEO techniques that work in 2017 in every step of The SEO Foundations.
2. Understanding that search engines will continue to evolve and advance in these three areas in years to come and how to prepare for these new changes.

Links:
https://www.searchrpm.com/
https://www.searchrpm.com/blog/25-technical-seo-tips-that-matter
https://youtu.be/-kHrDDS0Gqo

Transcript

1. November 7, 2017 T H E 3 S E O F U N D A M E N T A L S
2. INTRODUCTIONS SEARCHRPM Michael Ramirez – SEO & Founder of SearchRPM
3. “This the real world, homie, school finished. They done stole your dreams, you dunno' who did it.” -Kanye West ( G o r g e o u s )
4. PART ONE 1. Technical SEO 2. Page by Page 3. Online PR THE 3 FUNDAMENTALS OF SEO
5. “I got hustle though, ambition, flow, inside my DNA” -Kendrick Lamar ( D N A . ) 1. TECHNICAL SEO
6. T h i s i s a n a r e a o f t e n o v e r l o o k e d 1. TECHNICAL SEO – STARTING WITH A STRONG FOUNDATION Some key technical areas include: •  Broken links for 404 pages •  Site not mobile-friendly •  Site is on bad server •  Blocked pages or directories •  Missing redirects •  Bad or no sitemap.xml •  Slow loading pages •  See full list at https://www.searchrpm.com/blog/25-technical-seo-tips-that-matter Recommended tools (free): Google Search Console (highly recommend syncing with Google Analytics) Bing Webmaster Tools https://gtmetrix.com/ https://achecker.ca/checker/index.php https://richardstoolbox.com/ https://observatory.mozilla.org/
7. ”’Cause we started from the bottom now we’re here.” -Drake ( S t a r t e d f r o m t h e B o t t o m ) 2. PAGE BY PAGE
8. Navigational Informational Transactional 2. PAGE BY PAGE – KEYWORD SELECTION -Branded terms -Competitor terms -SearchRPM -Zappos -Nike -Seeking information -Has a question -Broad in nature -Majority of searches -Where do I..? -What is the…? -Specific terms –Ready to take action -Contains terms such as: •  Shop •  Buy •  Product name •  Product number •  Best •  Reviews •  Sale •  Purchase •  Near me
9. Navigational Informational Transactional 2. PAGE BY PAGE – KEYWORD SELECTION Home! (Navigational)! Category Page! (Informational)! Product Page! (Transactional)! Sales Transaction! (Remarketing/Email)! Category Page! (Informational)! Product Page! (Transactional)! Sales Transaction! (Remarketing/Email)! Category Page! (Informational)! Product Page! (Transactional)! Sales Transaction! (Remarketing/Email)! Category Page! (Informational)! Product Page! (Transactional)! Sales Transaction! (Remarketing/Email)! Subcategory Page! (Info/Transaction)! Subcategory Page! (Info/Transaction)! Subcategory Page! (Info/Transaction)! Subcategory Page! (Info/Transaction)!
10. Navigational Informational Transactional 2. PAGE BY PAGE – KEYWORD SELECTION Beverage Website! (Navigational)! Tea Category! (Informational)! Name & Product Info Page! (Transactional)! Green Tea ! Transaction! (Green Tea ! Remarketing/Email)! Green Tea ! Subcategory! (Info/Transaction)! Coffee Category! (Informational)! Name & Product Info Page! (Transactional)! Cold Brew ! Transaction! (Cold Brew ! Remarketing/Email)! Cold Brew ! Subcategory! (Info/Transaction)! Juice Category! (Informational)! Name & Product Info Page! (Transactional)! Orange Juice ! Transaction! (Orange Juice! Remarketing/Email)! Orange ! Subcategory! (Info/Transaction)! Beer Category! (Informational)! Name & Product Info Page! (Transactional)! Pale Ale ! Transaction! (Green Tea ! Remarketing/Email)! Pale Ales ! Subcategory! (Info/Transaction)!
11. ”They should put me on a poster. Yea the game barely started but it’s already over. I bet you could not walk where I ran. Tell the competition catch me if you can.” -Big Sean (Poster) 3. ONLINE PR
12. W h e r e t o f i n d g o o d b a c k l i n k o p p o r t u n i t i e s ? 3. ONLINE PR •  C o n t e n t b a i t : Best of lists, industry infographics, podcast, how to videos, great images etc. •  E d u c a t i o n s o u r c e s ( . e d u ) [keyword] club site:.edu •  G o v e r n m e n t s o u r c e s ( . g o v ) [keyword] sponsor site:.gov •  O r g a n i z a t i o n s ( . o r g ) [keyword] partners site:.org •  I n d u s t r y b l o g s [keyword] intitle:”write for us” inurl:blog •  I n d u s t r y p u b l i c a t i o n s [keyword] news intitle:Tip a reporter Others include: directories, review sites, business interview sites R e s o u r c e : T h e U l t i m a t e G u i d e t o L i n k B u i l d i n g b y E r i c W a r d G a r r e t t F r e n c h Data from semrush.com!
13. ECOMMERCE WEBSITE AUDIT PART TWO http://majartworks.com/!
14. ECOMMERCE WEBSITE AUDIT PART TWO http://www.ezhang.com/!
15. ECOMMERCE WEBSITE AUDIT PART TWO https://www.zappos.com/!
16. Q: What problems are you facing?
17. “I'd rather die enormous than live dormant.” - J a y Z
18. https://youtu.be/-kHrDDS0Gqo !
19. @SEARCHRPM I N M E M O R Y O F E R I C W A R D w w w . s e a r c h r p m . c o m