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How to convince Non-Techies of Technology

How to convince Non-Techies of Technology

"I don't want to have to set anything up or adjust anything. I want to plug it in, turn it on and then it should work - like a hair dryer", my best friend, 24 years old.
Yes, it's not easy. Neither with our non-nerd friends, nor with our parents, grandmothers, grandpas, aunts and uncles. But we also often don't communicate on the same level with our customers, colleagues and superiors. And with all non-techies who are not as "nerdy" as we are and therefore don't understand why we spend half our lives in front of the computer and don't just watch netflixes or Youtube videos.
How can we convince our counterparts that technology can inspire? How can we show that it is not always difficult to use and "always causes problems", but that it can optimize work processes, revolutionize the home of tomorrow and simplify the whole life? We will answer these and other questions in this talk.

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SelinaM

May 25, 2019
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Transcript

  1. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 1 My friendJulia
  2. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 2 Julia doesn‘t like IT-stuff
  3. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 Problem Exchange Understanding Usability Basis Motivation There are more and more serious problems when non-techies (have to) work with technology. Good technology saveslives.
  4. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 4 DATA https://www.large.be/fr/p/dark-vador---we-have-cookies/291547.html This is me, Selina.
  5. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 5 DATA https://www.large.be/fr/p/dark-vador---we-have-cookies/291547.html This is Lucy, she is curious.
  6. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 6 DATA https://www.large.be/fr/p/dark-vador---we-have-cookies/291547.html And Julia, she is afraid.
  7. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 What canwedo? 01 Interest Communicate with people in your environment who are a bit less tech-savvy. Be interested in their point of view. 02 Understanding Build mutual understanding by explaining your own point of view and trying to comprehend the other person's point of view. 03 Common Basis A common goal can help to communicate with the other on a basis so that you can understand what the other person means. 04 Goals Formulating and understanding each other's goals and wishes. 05 Usability The importance is often underestimated here, but we all complain if the usability is bad. 06 Motivation Motivate and encourage the non-techie by creating small successes and giving a lot of positive feedback.
  8. How to convince non-techies of technology | Selina Magnin |

    Digital XChange2019 8 by Selina Magnin H O W T O C O N V I N C E N O N - T E C H I E S Come to the Tech Side. We have your Data.