Magical Influence of Storytelling

Transcript

1. The Magical Influence of Storytelling – 3 Tips to Amp your Pitch Donna Griffit – Corporate Storyteller
2. Kids Love Stories
3. Storytelling = Survival
4. Stories Make us Feel
5. We Think in Stories – Cause and Effect
6. Stories and Metaphors Connect, Resonate
7. Stories Give the Power to Influence
8. “If you Believe it, it’s not a Lie” G. Costanza
9. Top Tips – Structure and Content
10. 1) Write from your Audience’s Perspective
11. Audience Perspective is…
12. Know Their Questions Ahead – Answer in Advance
13. Write from your Audience’s Perspective • List Questions • Group Questions • Answer Questions
14. “Sales” (Persuasion) Pitch The Need Challenge/ Problem Proposed Solution Overview of Idea, Benefits/USPs, How it Works, Demo Business Data Current Status, Success Stories Biz Model, Market Analysis, Market Value, Projections, Competitive Analysis Vision For Future Next Steps, Big Vision, Roadmap What’s Needed from the Audience Value Proposition *
15. Investor Pitch The Need Challenge/ Problem Proposed Solution Product Overview, Demo Business Plan Current Status, Traction Team , Biz Model, Market Opportunity, Go-to-Market, Competitive Analysis Vision For Future Milestones, Products, Funding 
 Requirements, ROI, etc. Key Investment Merits *
16. 2) Build the Suspense - The “Villain” What is the Vital Ingredient in a Suspense/Thriller Film?
17. Investor “Hero” Pitch The Villain Challenge/ Problem Your Hero Product Overview Your Hero’s Combat Strategy Team , Model, Market Analysis, Go-to-Market, Competitive Analysis Your Hero’s Next Moves Milestones, Products, Funding 
 Requirements, ROI, etc. Why Your Audience Will Love Your Hero *
18. Make them Feel the Pain…
19. Or See the Light!!!
20. And Turn it into a Story!
21. 3) The Silver Bullet – The Opportunity
22. F.O.M.O
23. The Magical Influence of Storytelling
24. I’m Here For You! For further information, please contact: Donna Griffit Donna@DonnaGriffit.com www.DonnaGriffit.com FB: Donna Griffit Corporate Storyteller LI: linkedin.com/in/donnaabraham Twitter: @Donna_Grif Blog: Medium.com/DonnaGriffit