Rotellis Whats The Value of a Keyword and Q&A

Free lunch and SEO discussion with Vincent Tobiaz of https://www.SEOSmooth.com

Transcript

1. What's the value of a keyword? 5 Minute Guide
2. Keywords Everywhere Install the browser extension at: KeywordsEverywhere.com
3. Search Your Keyword Install the browser extension at: KeywordsEverywhere.com
7. Take the number of searches and multiply by %
9. Formula 33,100 * 0.173 = 5,726 visitors 2% Conversion Rate 5,726 * 0.02 = 115 conversions Value $100 per conversion Value of the #1 position for ski shop is $11,500 The search numbers are for the US, but it’s a local based term in this case. 320 million people in US vs 10 million in South Florida. 1/32nd of 5,726 visitors is 179. 1/32 of 115 conversions is 4. The value is $400 for that one keyword and close variants of it, in a local area
10. Thank You!!