ASO for iOS 11

ASO-оптимизация для App Store (iOS 11)
https://aso.appfollow.io

Transcript

1. ASO for iOS 11 Anatoly Sharifulin CEO AppFollow.io September 2017
2. iOS 11 September 19, 2017 2
3. Today (stories) 3
4. Today (stories) 4
5. Today (stories) 5
6. Today (stories) 6
7. Today (stories) 7
8. developer.apple.com/app-store/ discoverability 8
9. Apps 9
10. 10 Apps
11. 11 Apps
12. Apps 12
13. Apps 13
14. Apps 14
15. Games 15
16. 16 Games
17. 17 Games
18. Search 18
19. 19 Search
20. 20 Search
21. 21 Search
22. iOS 10 vs. iOS 11 22
23. iOS 10 vs. iOS 11 23
24. iOS 11 Screenshots 24
25. iOS 11 Screenshots 25
26. iOS 11 Screenshots 26
27. iOS 11 Screenshots 27
28. iOS 11 changes in search 28
29. Screenshots vs. Video 29
30. Vertical vs. Horizontal 30
31. Product Page 31
32. 32 Product Page
33. 33 Product Page
34. 34 Product Page
35. 35 Product Page
36. 36 Product Page
37. 37 Product Page
38. 38 Product Page
39. Search: Developer Page 39
40. 40 Search: Developer Page
41. 41 Search: Developer Page
42. 42 Search: Developer Page
43. 43 Search: Developer Page
44. 44 Search: In-App Purchases
45. 45 Search: In-App Purchases
46. 46 Search: In-App Purchases
47. 47 Search: In-App Purchases
48. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!!
 
 
 
 
 
 
 
 
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49. App Name Name must be unique
50. Important: save current
 search visibility 50
51. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New 
 
 
 
 
 
 
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52. 52 iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New 
 
 
 
 
 
 

53. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New 4.3 screenshots in search 5.1-3 video + auto play
 
 
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54. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New 4.3 screenshots in search 5.1-3 video + auto play 6.Developer Page & In-App Purchases 
 in search 54
55. 55 iOS 11 Summary 7.Promotional Text (before Description)
 
 
 
 
 
 
 
 

56. 56 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update
 
 
 
 
 

57. 57 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update 9.Renew rating history
 
 
 

58. 58 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update 9.Renew rating history 10. Reply for reviews
 

59. 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update 9.Renew rating history 10. Reply for reviews 11. ASO for In-App Purchases 59 iOS 11 Summary
60. ASO for iOS 11 ready Positions 1. Optimize: 
 name, subtitle, keywords 2. Move some keywords
 from name to subtitle
 
 
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61. ASO for iOS 11 ready Conversion Rate 1. Improve visibility:
 name, subtitle 2. Optimize screenshots 3. Test video (horizontal?) 4. Work with avg. rating
 Positions 1. Optimize: 
 name, subtitle, keywords 2. Move some keywords
 from name to subtitle
 
 
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62. Thanks! Questions? Anatoly Sharifulin aso.appfollow.io 62