ASO for iOS 11

Transcript

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   ASO for iOS 11 Anatoly Sharifulin CEO AppFollow.io September 2017

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   iOS 11 September 19, 2017 2

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   Today (stories) 3

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   Today (stories) 4

5. 5.

   Today (stories) 5

6. 6.

   Today (stories) 6

7. 7.

   Today (stories) 7

8. 8.

   developer.apple.com/app-store/ discoverability 8

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   Apps 9

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    10 Apps

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    11 Apps

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    Apps 12

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    Apps 13

14. 14.

    Apps 14

15. 15.

    Games 15

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    16 Games

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    17 Games

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    Search 18

19. 19.

    19 Search

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    20 Search

21. 21.

    21 Search

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    iOS 10 vs. iOS 11 22

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    iOS 10 vs. iOS 11 23

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    iOS 11 Screenshots 24

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    iOS 11 Screenshots 25

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    iOS 11 Screenshots 26

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    iOS 11 Screenshots 27

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    iOS 11 changes in search 28

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    Screenshots vs. Video 29

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    Vertical vs. Horizontal 30

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    Product Page 31

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    32 Product Page

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    33 Product Page

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    34 Product Page

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    35 Product Page

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    36 Product Page

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    37 Product Page

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    38 Product Page

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    Search: Developer Page 39

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    40 Search: Developer Page

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    41 Search: Developer Page

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    42 Search: Developer Page

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    43 Search: Developer Page

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    44 Search: In-App Purchases

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    45 Search: In-App Purchases

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    46 Search: In-App Purchases

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    47 Search: In-App Purchases

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    iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle

    <= 30 !!!
 
 
 
 
 
 
 
 
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    App Name Name must be unique

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    Important: save current
 search visibility 50

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    iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle

    <= 30 !!! 3.What’s New 
 
 
 
 
 
 
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    52 iOS 11 Summary 1.App Name length <= 30 !!!

    2.Subtitle <= 30 !!! 3.What’s New 
 
 
 
 
 
 

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    iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle

    <= 30 !!! 3.What’s New 4.3 screenshots in search 5.1-3 video + auto play
 
 
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    iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle

    <= 30 !!! 3.What’s New 4.3 screenshots in search 5.1-3 video + auto play 6.Developer Page & In-App Purchases 
 in search 54
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    55 iOS 11 Summary 7.Promotional Text (before Description)
 
 


    
 
 
 
 
 

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    56 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can

    be changed when submitting an app update
 
 
 
 
 

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    57 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can

    be changed when submitting an app update 9.Renew rating history
 
 
 

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    58 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can

    be changed when submitting an app update 9.Renew rating history 10. Reply for reviews
 

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    7.Promotional Text (before Description) 8.Description can be changed when submitting

    an app update 9.Renew rating history 10. Reply for reviews 11. ASO for In-App Purchases 59 iOS 11 Summary
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    ASO for iOS 11 ready Positions 1. Optimize: 
 name,

    subtitle, keywords 2. Move some keywords
 from name to subtitle
 
 
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    ASO for iOS 11 ready Conversion Rate 1. Improve visibility:


    name, subtitle 2. Optimize screenshots 3. Test video (horizontal?) 4. Work with avg. rating
 Positions 1. Optimize: 
 name, subtitle, keywords 2. Move some keywords
 from name to subtitle
 
 
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    Thanks! Questions? Anatoly Sharifulin aso.appfollow.io 62