delivery service? ✤ Their policies - Spamming, blacklist, whitelist ✤ What about their pricing? ✤ Do they offer support? ✤ Do they have references? ✤ Ease of use - Dashboard, interface and reporting tools ✤ Who to choose? MailChimp, SendGrid, Postmark
And where does it come from? ✤ DON’TS: ✤ Don’t attach large ﬁles to newsletters ✤ Don’t change your email, pick one and stay with it. ✤ Don’t change your name, be consistent with the senders name. ✤ Avoid writing like a used car sales man.
points!!!!!! ✤ USING ALL CAPS--IT'S LIKE YELLING IN EMAIL. ✤ Coding sloppy HTML (usually from pasting a Microsoft Word ﬁle to HTML) ✤ Coloring fonts bright red or green ✤ Using the word "test" in the subject line ✤ Creating an HTML email that’s nothing but one big image, with little or no text
“ask” to be on your list. ✤ Don’t think one night stand, think relationship and trust. ✤ Don’t go with these rules - blacklisted, marked as spam. ✤ Users are ruthless and will not easily forgive you. ✤ Turn it around - How would you react?
promise once a week, keep it ✤ Best days are tuesday, wednesday and thursday, 2 to 5 PM ✤ If you use a date - check it! In title’s headers, etc. ✤ Use a tagline - [My Newsletter] Topics for this week are... ✤ Avoid complex HTML structures / Use inline CSS. ✤ Test your newsletter. Via Free Content Checker, SpamCheck, Contactology