Social Media and Social Awareness

Part of the "Cross Media Communication and Production" course I gave at the SAE Amsterdam in 2012

Transcript

1. SAE INSTITUTE, 15 October, Sidney De Koning
   Social Media and Awareness
   Cross Media Communication & Production
   

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2. Overview
   ✤ Google Plus
   ✤ Linkedin
   ✤ Blogging
   

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3. Google+
   ✤ History:
   ✤ Orkut (2004)
   ✤ Wave (2009)
   ✤ Buzz (2010)
   ✤ Circles (2011)
   ✤ Plus (2011)
   

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4. Google+
   ✤ Invitation only:
   ✤ Insane demand for invites
   ✤ 2 weeks after launch: 10 million unique users.
   ✤ 4 weeks after launch: 25 million visits.
   ✤ 6 weeks after launch: 49 million unique users.
   

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5. Google+ Or why you need it.
   ✤ Features:
   ✤ Pages for business:
   ✤ Because it ties in with your search results.
   ✤ Biggest traffic driver in organic search
   

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6. ✤ Features:
   ✤ Circles
   ✤ Stream
   ✤ Instant uploads
   ✤ Events
   ✤ Hangouts
   Google+ Or why you need it.
   

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7. Linkedin
   ✤ History (Or why do you need to use Linkedin):
   ✤ Founded 2002 - Launch 2003.
   ✤ After 10 years - 175 million registered users use daily in 200
   countries.
   

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8. Linkedin - Tips & Tricks
   ✤ You are a brand.
   ✤ You only have 6 seconds to persuade someone.
   

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9. Linkedin - Tips & Tricks
   ✤ Don’t put all your resume information on, only the most relevant.
   ✤ Complete your profile.
   ✤ Write from the employer’s perspective; what would you want to read
   about someone? What entices to call?
   ✤ Use a catchy headline that grabs attention.
   ✤ People respond faster to Linkedin than to normal email.
   ✤ Claim your name: linkedin.com/in/sidneydekoning
   ✤ Link Twitter and Linkedin
   

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10. Linkedin - Tips & Tricks
    ✤ Subscribe to groups.
    ✤ Give and receive recommendations
    ✤ Find the “doorbitch” and befriend.
    ✤ Be respectful, always reply.
    ✤ You have a network: USE IT!
    ✤ Test what work; success is a habit
    ✤ Connect with people instantly - mobile app
    ✤ See who viewed your profile
    

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