Social Media and Social Awareness

Part of the "Cross Media Communication and Production" course I gave at the SAE Amsterdam in 2012

Transcript

1. SAE INSTITUTE, 15 October, Sidney De Koning Social Media and Awareness Cross Media Communication & Production
2. Overview ✤ Google Plus ✤ Linkedin ✤ Blogging
3. Google+ ✤ History: ✤ Orkut (2004) ✤ Wave (2009) ✤ Buzz (2010) ✤ Circles (2011) ✤ Plus (2011)
4. Google+ ✤ Invitation only: ✤ Insane demand for invites ✤ 2 weeks after launch: 10 million unique users. ✤ 4 weeks after launch: 25 million visits. ✤ 6 weeks after launch: 49 million unique users.
5. Google+ Or why you need it. ✤ Features: ✤ Pages for business: ✤ Because it ties in with your search results. ✤ Biggest traffic driver in organic search
6. ✤ Features: ✤ Circles ✤ Stream ✤ Instant uploads ✤ Events ✤ Hangouts Google+ Or why you need it.
7. Linkedin ✤ History (Or why do you need to use Linkedin): ✤ Founded 2002 - Launch 2003. ✤ After 10 years - 175 million registered users use daily in 200 countries.
8. Linkedin - Tips & Tricks ✤ You are a brand. ✤ You only have 6 seconds to persuade someone.
9. Linkedin - Tips & Tricks ✤ Don’t put all your resume information on, only the most relevant. ✤ Complete your profile. ✤ Write from the employer’s perspective; what would you want to read about someone? What entices to call? ✤ Use a catchy headline that grabs attention. ✤ People respond faster to Linkedin than to normal email. ✤ Claim your name: linkedin.com/in/sidneydekoning ✤ Link Twitter and Linkedin
10. Linkedin - Tips & Tricks ✤ Subscribe to groups. ✤ Give and receive recommendations ✤ Find the “doorbitch” and befriend. ✤ Be respectful, always reply. ✤ You have a network: USE IT! ✤ Test what work; success is a habit ✤ Connect with people instantly - mobile app ✤ See who viewed your profile