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Social Media and Social Awareness

Social Media and Social Awareness

Part of the "Cross Media Communication and Production" course I gave at the SAE Amsterdam in 2012

Sidney de Koning

October 16, 2012
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  1. SAE INSTITUTE, 15 October, Sidney De Koning Social Media and

    Awareness Cross Media Communication & Production
  2. Overview ✤ Google Plus ✤ Linkedin ✤ Blogging

  3. Google+ ✤ History: ✤ Orkut (2004) ✤ Wave (2009) ✤

    Buzz (2010) ✤ Circles (2011) ✤ Plus (2011)
  4. Google+ ✤ Invitation only: ✤ Insane demand for invites ✤

    2 weeks after launch: 10 million unique users. ✤ 4 weeks after launch: 25 million visits. ✤ 6 weeks after launch: 49 million unique users.
  5. Google+ Or why you need it. ✤ Features: ✤ Pages

    for business: ✤ Because it ties in with your search results. ✤ Biggest traffic driver in organic search
  6. ✤ Features: ✤ Circles ✤ Stream ✤ Instant uploads ✤

    Events ✤ Hangouts Google+ Or why you need it.
  7. Linkedin ✤ History (Or why do you need to use

    Linkedin): ✤ Founded 2002 - Launch 2003. ✤ After 10 years - 175 million registered users use daily in 200 countries.
  8. Linkedin - Tips & Tricks ✤ You are a brand.

    ✤ You only have 6 seconds to persuade someone.
  9. Linkedin - Tips & Tricks ✤ Don’t put all your

    resume information on, only the most relevant. ✤ Complete your profile. ✤ Write from the employer’s perspective; what would you want to read about someone? What entices to call? ✤ Use a catchy headline that grabs attention. ✤ People respond faster to Linkedin than to normal email. ✤ Claim your name: linkedin.com/in/sidneydekoning ✤ Link Twitter and Linkedin
  10. Linkedin - Tips & Tricks ✤ Subscribe to groups. ✤

    Give and receive recommendations ✤ Find the “doorbitch” and befriend. ✤ Be respectful, always reply. ✤ You have a network: USE IT! ✤ Test what work; success is a habit ✤ Connect with people instantly - mobile app ✤ See who viewed your profile