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ECサービスを取り巻く変化とチームの変化

TAKAyukiatkwsk
November 17, 2014

 ECサービスを取り巻く変化とチームの変化

EC Night #1 で発表した資料です。 #ecnight
http://ec-night.doorkeeper.jp/events/16355

TAKAyukiatkwsk

November 17, 2014
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  1. &$αʔϏεΛऔΓר͘มԽ
    ͱνʔϜͷมԽ
    &$/JHIU
    5BLBZVLJ5BLBHJ!#SBDLFU *OD

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  2. 5BLBZVLJ5BLBHJ
    w !5","ZVLJ@BULXTL 5","ZVLJBULXTL

    w #SBDLFU *OD
    w 3VCZ 3BJMT "OHVMBSKT ΠϯϑϥपΓ 

    ࣾ಺πʔϧ ςετ͓͡͞Μ FUD
    w 4IJCVZBSCʹग़຅
    w ͓͸Α͏͟͝Δ Т

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  3. View Slide

  4. View Slide

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  6. 4503&4KQ130ͱ͸ʁ
    w ;0;0508/ʹग़ళ͍ͯ͠ΔϒϥϯυΛର৅ʹͨ͠

    ࣗࣾ&$ߏஙαʔϏε
    w ٕज़తʹ͸4503&4KQΛ౿ऻͨ͠΋ͷ
    w 130ʹ௥Ճ͞ΕͯΔػೳ
    w ;0;0508/ͱͷ࿈ܞ ࡏݿ ൃૹ
    ɺ༧໿ߪೖɺ

    ձһػೳɺಛूϖʔδɺFUD
    w ൃදͰ͸Ҏ߱ʮ130൛ʯͱݺͼ·͢

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  7. View Slide

  8. 130൛νʔϜ
    Ϗδωε
    σβΠφʔ
    ΤϯδχΞ
    Ӧۀɺϒϥϯυͱͷ΍ΓऔΓɺ
    ͦͷଞϏδωεपΓΛ୲౰͢Δਓ

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  9. 130൛νʔϜ
    Ϗδωε
    σβΠφʔ
    ΤϯδχΞ
    ϝΠϯΤϯδχΞ͕Ұਓ͍ͯɺ
    ๻͸ݱঢ়͘Β͍ͷίϛοτ
    ϑϧίϛοτͰ͸ͳ͍͚Ͳɺ.5(ʹ
    ࢀՃͯ͠࡞ۀ͸ଞͷσβΠφʔʹৼΔ
    ৔߹΋͋Δ

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  10. &$αʔϏεΛऔΓר͘
    มԽ

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  11. ৽نΦʔϓϯ
    ػೳ։ൃ
    ػೳ։ൃ
    ػೳվળ
    #VHpY
    ৽نΦʔϓϯ
    ϩʔϯν௚ޙ
    ϩʔϯνલ ݱࡏ
    #VHpY

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  12. ϩʔϯν௚ޙ
    ϩʔϯνલ ݱࡏ
    1$͔ΒεϚϗ΁ͷγϑτ
    ٕज़తͳมԽ
    ڝ߹αʔϏε΋ͨ͘͞Μ

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  13. ͳΜ͔͏·͍ͬͯ͘ͳ͍ײ
    w ར༻ϒϥϯυͷ૿ՃɺΦʔϓϯ४උʹ͕࣌ؒऔΒΕΔ
    w 4503&4KQͱ͸ҧͬͨ໰୊ͰϋϚΔ
    w ϓϩμΫτόοΫϩάͷ༏ઌॱҐΛ

    ୭΋੔ཧ͍ͯ͠ͳ͍ঢ়ଶ
    w ϒϥϯυͷཁ๬΍ࣗ෼ͨͪͰؾ෇͍ͨվળ఺͕

    ͨ͘͞Μग़͖ͯͯͨ
    w ͍Ζ͍Ζ๩ࡴ͞Εͯͯεϐʔυ͕͕͋Βͳ͍

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  14. ͪΐ͏ͲಡΜͰ͍ͨຊ

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  15. View Slide

  16. ͜Εͩʂʂʂ

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  17. ΤϯδχΞ͔Β
    ఏҊͯ͠Έͨ

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  18. ·ͣ͸
    Ͱ͖ͦ͏ͳ͜ͱ͔Β

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  19. ϓϩμΫτόοΫϩάͷ੔ཧ
    w ༏ઌॱҐΛܾΊΔ
    w ࣌ؒͷܦͬͨνέοτͷ࠶֬ೝ
    w ཷ·͍ͬͯͨόοΫϩάΛ࣌ؒ͘Β͍͔͚ͯ

    Ұؾʹ੔ཧͨ͠

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  20. ͞Βʹ΍ͬͯΈΔ
    w εϓϦϯτΛϲ݄िؒʹมߋ
    w εϓϦϯτϛʔςΟϯάͷ࣮ࢪ
    w ϲ݄͝ͱͷৼΓฦΓ ,15

    w ඞཁʹԠͯ͡ΧδϡΞϧͳϛʔςΟϯά

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  21. Α͔ͬͨ͜ͱ
    w αʔϏεʹ͓͍ͯେࣄʹ͍ͨ͜͠ͱ͕ݟ͖͑ͯͨ
    w ֤ࣗͰ൑அͰ͖ΔΑ͏ʹͳ͖ͬͯͨ
    w ։ൃ΍վળͷαΠΫϧʢϦζϜʣ͕Ͱ͖͖ͯͨ
    w ػೳͷϦϦʔε΍վળ͕ਐΉ͜ͱͰɺ

    ϒϥϯυ͕ػೳΛ׆༻ͯ͘͠ΕΔΑ͏ʹͳͬͨ

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  22. Α͘ͳ͍͜ͱ
    w ϛʔςΟϯάʹඅ΍͕࣌ؒ͢૿͑ͨ
    w ಋೖॳظͷ͜Ζ͸σβΠφʔ͕ϛʔςΟϯάʹࢀՃ
    ͍ͯ͠ͳ͔ͬͨʢࠓ͸ࢀՃ͍ͯ͠Δʣ
    w ৼΓฦΓͰڍ͕ͬͨ5SZΛ΍Βͣʹϲ݄

    ܦͬͯ͠·ͬͨ

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  23. ๻͸͜͏ࢥͬͨͬ͢
    w ΤϯδχΞͱͯ͠ίʔυॻ͚ͩ͘͡Όͳͯ͘

    ͜͏͍͏ߩݙͷ࢓ํ΋͋ΔΜͩͳ͋ͱؾ෇͍ͨ
    w νʔϜͷ࢜ؾΛ্͛ΔΑ͏ͳ࢓૊Έ࡞Γ΍)BDL΋
    ָ͍͠
    w ͨ·ͨ·ΤϯδχΞओಋ͚ͩͬͨͲɺ

    ଞͷ໾ׂͷਓ͕Ҿͬுͬͯͯ΋Α͍

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  24. ·ͱΊ

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  25. ؀ڥ͸ৗʹมΘ͍ͬͯΔ
    w &$αΠτ΋ྫ֎Ͱ͸ͳ͍
    w มԽʹ͢͹΍͘ରԠ͍ͯ͘͜͠ͱ͕ٻΊΒΕΔ

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  26. มԽ΁ͷରԠ
    w νʔϜͷ΍ΓํΛม͑Δ͜ͱΛࢼΈ͍ͯΔ
    w ༏ઌॱҐΛఆظతʹݟ௚͢
    w ൑அج४ظݶɺαʔϏεͷେࣄʹ͍ͨ͜͠ͱ
    w νʔϜͷϦζϜΛ࡞ͬͯܧଓతʹՁ஋ΛఏڙͰ͖Δ
    Α͏ʹ͢Δ

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  27. ͱ͸͍͏΋ͷͷ
    w 130൛ʹ͸·ͩ·ͩվળ͢΂͖Օॴ͸

    ͨ͘͞Μ͋Δʂ

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  28. 8F`SF)*3*/(
    Θͨͨͪ͠ͱҰॹʹ
    4503&4KQ130ΛҭͯΔ
    ΤϯδχΞɾσβΠφʔΛืू͍ͯ͠·͢ʂ

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