DIM ENS ION NO. 5. Flow & organization HAVE A CLEAR PATH? OR DO YOUR USERS NEED TO STOP & ASK FOR DIRECTIONS? TREE TEST OPTIMALWORKSHOP.COM FIRST IMPRESSION TEST OPTIMALWORKSHOP.COM
DIM ENS ION NO. 7. Accessibility NO, REALLY. IT’S VERY IMPORTANT. [ 㽈 MUSIC PLAYING ] Transcript: >> ALICE: Hi, my name is Alice Miller and this is John Brown >> JOHN: and we're the owners of Miller Bakery. >> ALICE: Today we'll be teaching you how to make
DIM ENS ION NO. 8. Human behavior I’M STUDYING YOU… IN A TOTALLY NOT CREEPY WAY. NAME: Richard MARRIED: divorced DOGS OR CATS: Cat person. (but likes small dogs too) PETS: Quirky the cat, Peaches the parakeet HOMETOWN: Richland Town Center, MA CAR: Red prius PROFESSION: Construction USUALLY VOTES: Democrat MORNING ROUTINE: Don’t talk to him before his coffee LIKES HIS COFFEE: black FAVORITE MUSIC: Jazz, Rock, Oldies, & occasional R&B FAVORITE FOOD: Mexican. Sometimes sushi when he’s in the mood FAVORITE COLOR: Red # OF KIDS: Three WHAT HE’S READING: Harry Potter (again) LAST MOVIE SAW: Zoolander WORK SCHEDULE: Busy weekdays & some weekends MOTIVATION: Spending time with his kids KIDS: Live with him every other week TECHNICAL ABILITY: Just got a smart phone last year FACEBOOK: Likes to connect with College friends (but doesn’t know how to post things, or what a “wall” is) CURRENT CITY: Portland, OR AGE: 48 MAC OR PC: Children got him one of those computers with an apple on it. HOME INTERNET SPEED: fast… enough? FAVORITE VACATION SPOT: Anywhere there is a beach. INCOME: working/ middle class VISION: Wears glasses for reading COOK OR EAT OUT: Loves to cook ACTIVE / SEDENTARY: Active & likes working out LAST CONVERSATION: Called his mother for mothers day. CULTURE/BACKGROUND: German and Spanish dissent (3rd generation immigrant) MYERS BRIGGS: ENFP FRIENDS: Few close friends, several work acquaintances. HOBBY: Likes crocheting & downhill skiing. FAVORITE TV: British comedy LIVING: Owns a single family home SEARCH ENGINE: Yahoo! DRINK OF CHOICE: Brandy Old Fashioned ON HIS MIND: I need to mow the lawn tomorrow if it doesn’t rain GAMES: Likes board games like Monopoly KIDS AGES: 8.5, 14, 16 HEIGHT: 5’10” BAD HABIT: Leaving the dishes in the sink PET PEEVE: People not following through NICKNAME: Brady Bunch (It’s a long story TOMORROW: Is taking his 16 year old to take her driver test. EVENING: Eats dinner while watching the news at 6pm ENJOYS: Having the radio play in the background
DIM ENS ION NO. 8. Human behavior I’M STUDYING YOU… IN A TOTALLY NOT CREEPY WAY. NAME: Richard MARRIED: divorced DOGS OR CATS: Cat person. (but likes small dogs too) PETS: Quirky the cat, Peaches the parakeet HOMETOWN: Richland Town Center, MA CAR: Red prius PROFESSION: Construction USUALLY VOTES: Democrat MORNING ROUTINE: Don’t talk to him before his coffee LIKES HIS COFFEE: black FAVORITE MUSIC: Jazz, Rock, Oldies, & occasional R&B FAVORITE FOOD: Mexican. Sometimes sushi when he’s in the mood FAVORITE COLOR: Red # OF KIDS: Three WHAT HE’S READING: Harry Potter (again) LAST MOVIE SAW: Zoolander WORK SCHEDULE: Busy weekdays & some weekends MOTIVATION: Spending time with his kids KIDS: Live with him every other week TECHNICAL ABILITY: Just got a smart phone last year FACEBOOK: Likes to connect with College friends (but doesn’t know how to post things, or what a “wall” is) CURRENT CITY: Portland, OR AGE: 48 MAC OR PC: Children got him one of those computers with an apple on it. HOME INTERNET SPEED: fast… enough? FAVORITE VACATION SPOT: Anywhere there is a beach. INCOME: working/ middle class VISION: Wears glasses for reading COOK OR EAT OUT: Loves to cook ACTIVE / SEDENTARY: Active & likes working out LAST CONVERSATION: Called his mother for mothers day. CULTURE/BACKGROUND: German and Spanish dissent (3rd generation immigrant) MYERS BRIGGS: ENFP FRIENDS: Few close friends, several work acquaintances. HOBBY: Likes crocheting & downhill skiing. FAVORITE TV: British comedy LIVING: Owns a single family home SEARCH ENGINE: Yahoo! DRINK OF CHOICE: Brandy Old Fashioned ON HIS MIND: I need to mow the lawn tomorrow if it doesn’t rain GAMES: Likes board games like Monopoly KIDS AGES: 8.5, 14, 16 HEIGHT: 5’10” BAD HABIT: Leaving the dishes in the sink PET PEEVE: People not following through NICKNAME: Brady Bunch (It’s a long story TOMORROW: Is taking his 16 year old to take her driver test. EVENING: Eats dinner while watching the news at 6pm ENJOYS: Having the radio play in the background
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
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