Designers are NOT Pixel pushers

A2769f5bf01a40a449c370fced88e9a2?s=47 tapps
May 18, 2016

Designers are NOT Pixel pushers

Design is not how it looks. Design is how it works.

A2769f5bf01a40a449c370fced88e9a2?s=128

tapps

May 18, 2016
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Transcript

  1. 2.

    Hi, I’m @tapps FIRST THINGS FIRST. WHO THE HECK IS

    THIS PERSON I DESIGN STUFF AT CORNERSHOPCREATIVE.COM
  2. 21.

    We live in a 3 dimensional world Actually, scientists believe

    there are more like 10 dimensions *SCIENCY IS TOTALLY A WORD
  3. 22.

    The ten dimensions of design* IN HONOR OF #SCIENCE, I

    GIVE YOU *BASED TOTALLY SCIENTIFICALLY
  4. 23.

    DIM ENS ION NO. 1-3. Length, width, depth REMEMBER OUR

    FRIENDS X, Y AND Z FROM HIGH SCHOOL MATH? YEAH, ME NEITHER.
  5. 24.

    DIM ENS ION NO. 1-3. Length, width, depth REMEMBER OUR

    FRIENDS X, Y AND Z FROM HIGH SCHOOL MATH? YEAH, ME NEITHER.
  6. 28.

    DIM ENS ION NO. 5. Flow & organization HAVE A

    CLEAR PATH? OR DO YOUR USERS NEED TO STOP & ASK FOR DIRECTIONS?
  7. 29.

    DIM ENS ION NO. 5. Flow & organization HAVE A

    CLEAR PATH? OR DO YOUR USERS NEED TO STOP & ASK FOR DIRECTIONS? SLICKPLAN.COM AXURE
  8. 30.

    DIM ENS ION NO. 5. Flow & organization HAVE A

    CLEAR PATH? OR DO YOUR USERS NEED TO STOP & ASK FOR DIRECTIONS? CARD SORT OPTIMALWORKSHOP.COM
  9. 31.

    DIM ENS ION NO. 5. Flow & organization HAVE A

    CLEAR PATH? OR DO YOUR USERS NEED TO STOP & ASK FOR DIRECTIONS? TREE TEST OPTIMALWORKSHOP.COM FIRST IMPRESSION TEST OPTIMALWORKSHOP.COM
  10. 34.

    DIM ENS ION NO. 6. Video & voice HEY SIRI,

    TELL ALEXA TO GOOGLE WHAT TO SAY TO CORTANA
  11. 39.
  12. 40.

    DIM ENS ION NO. 7. Accessibility NO, REALLY. IT’S VERY

    IMPORTANT. [ 㽈 MUSIC PLAYING ] Transcript: >> ALICE: Hi, my name is Alice Miller and this is John Brown >> JOHN: and we're the owners of Miller Bakery. >> ALICE: Today we'll be teaching you how to make
  13. 50.

    DIM ENS ION NO. 8. Human behavior I’M STUDYING YOU…

    IN A TOTALLY NOT CREEPY WAY. NAME: Richard MARRIED: divorced DOGS OR CATS: Cat person. (but likes small dogs too) PETS: Quirky the cat, Peaches the parakeet HOMETOWN: Richland Town Center, MA CAR: Red prius PROFESSION: Construction USUALLY VOTES: Democrat MORNING ROUTINE: Don’t talk to him before his coffee LIKES HIS COFFEE: black FAVORITE MUSIC: Jazz, Rock, Oldies, & occasional R&B FAVORITE FOOD: Mexican. Sometimes sushi when he’s in the mood FAVORITE COLOR: Red # OF KIDS: Three WHAT HE’S READING: Harry Potter (again) LAST MOVIE SAW: Zoolander WORK SCHEDULE: Busy weekdays & some weekends MOTIVATION: Spending time with his kids KIDS: Live with him every other week TECHNICAL ABILITY: Just got a smart phone last year FACEBOOK: Likes to connect with College friends (but doesn’t know how to post things, or what a “wall” is) CURRENT CITY: Portland, OR AGE: 48 MAC OR PC: Children got him one of those computers with an apple on it. HOME INTERNET SPEED: fast… enough? FAVORITE VACATION SPOT: Anywhere there is a beach. INCOME: working/ middle class VISION: Wears glasses for reading COOK OR EAT OUT: Loves to cook ACTIVE / SEDENTARY: Active & likes working out LAST CONVERSATION: Called his mother for mothers day. CULTURE/BACKGROUND: German and Spanish dissent (3rd generation immigrant) MYERS BRIGGS: ENFP FRIENDS: Few close friends, several work acquaintances. HOBBY: Likes crocheting & downhill skiing. FAVORITE TV: British comedy LIVING: Owns a single family home SEARCH ENGINE: Yahoo! DRINK OF CHOICE: Brandy Old Fashioned ON HIS MIND: I need to mow the lawn tomorrow if it doesn’t rain GAMES: Likes board games like Monopoly KIDS AGES: 8.5, 14, 16 HEIGHT: 5’10” BAD HABIT: Leaving the dishes in the sink PET PEEVE: People not following through NICKNAME: Brady Bunch (It’s a long story TOMORROW: Is taking his 16 year old to take her driver test. EVENING: Eats dinner while watching the news at 6pm ENJOYS: Having the radio play in the background
  14. 51.

    DIM ENS ION NO. 8. Human behavior I’M STUDYING YOU…

    IN A TOTALLY NOT CREEPY WAY. NAME: Richard MARRIED: divorced DOGS OR CATS: Cat person. (but likes small dogs too) PETS: Quirky the cat, Peaches the parakeet HOMETOWN: Richland Town Center, MA CAR: Red prius PROFESSION: Construction USUALLY VOTES: Democrat MORNING ROUTINE: Don’t talk to him before his coffee LIKES HIS COFFEE: black FAVORITE MUSIC: Jazz, Rock, Oldies, & occasional R&B FAVORITE FOOD: Mexican. Sometimes sushi when he’s in the mood FAVORITE COLOR: Red # OF KIDS: Three WHAT HE’S READING: Harry Potter (again) LAST MOVIE SAW: Zoolander WORK SCHEDULE: Busy weekdays & some weekends MOTIVATION: Spending time with his kids KIDS: Live with him every other week TECHNICAL ABILITY: Just got a smart phone last year FACEBOOK: Likes to connect with College friends (but doesn’t know how to post things, or what a “wall” is) CURRENT CITY: Portland, OR AGE: 48 MAC OR PC: Children got him one of those computers with an apple on it. HOME INTERNET SPEED: fast… enough? FAVORITE VACATION SPOT: Anywhere there is a beach. INCOME: working/ middle class VISION: Wears glasses for reading COOK OR EAT OUT: Loves to cook ACTIVE / SEDENTARY: Active & likes working out LAST CONVERSATION: Called his mother for mothers day. CULTURE/BACKGROUND: German and Spanish dissent (3rd generation immigrant) MYERS BRIGGS: ENFP FRIENDS: Few close friends, several work acquaintances. HOBBY: Likes crocheting & downhill skiing. FAVORITE TV: British comedy LIVING: Owns a single family home SEARCH ENGINE: Yahoo! DRINK OF CHOICE: Brandy Old Fashioned ON HIS MIND: I need to mow the lawn tomorrow if it doesn’t rain GAMES: Likes board games like Monopoly KIDS AGES: 8.5, 14, 16 HEIGHT: 5’10” BAD HABIT: Leaving the dishes in the sink PET PEEVE: People not following through NICKNAME: Brady Bunch (It’s a long story TOMORROW: Is taking his 16 year old to take her driver test. EVENING: Eats dinner while watching the news at 6pm ENJOYS: Having the radio play in the background
  15. 54.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  16. 55.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  17. 56.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  18. 57.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  19. 58.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  20. 59.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  21. 60.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  22. 61.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  23. 62.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  24. 63.

    DIM ENS ION NO. 9. Emotion & motivation WE’RE NOT

    ROBOTS High motivation Low motivation Hard to do Easy to do Motivation Ability Success Failure action / trigger line Behavior Model
  25. 64.

    DIM ENS ION NO. 10. Does it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  26. 65.

    DIM ENS ION NO. 10. Does it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  27. 66.

    DIM ENS ION NO. 10. Does it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  28. 67.

    DIM ENS ION NO. 10. Does it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  29. 68.

    DIM ENS ION NO. 10. Does it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  30. 69.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  31. 70.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  32. 71.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  33. 72.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  34. 73.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  35. 74.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  36. 75.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  37. 76.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  38. 77.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  39. 78.

    DIM ENS ION NO. 10. Will it WORK? JUST BECAUSE

    YOU CAN DESIGN SOMETHING, DOESN’T MEAN YOU SHOULD
  40. 79.

    1-3. Length, width, depth 4. Time 5. Flow & organization

    6. Video & voice 7. Accessibility 8. Human behavior 9. Emotion & motivation 10. Does it WORK?
  41. 80.

    – STEVE JOBS “[Design is] not just what it looks

    like and feels like. Design is how it works.”
  42. 81.

    – STEVE JOBS “[Design is] not just what it looks

    like and feels like. Design is how it works.” “. . . Not pixels” – ME