Deﬁne your audiences • Deﬁne your benchmarks • Deﬁne your metrics, get buy in. • Deﬁne your time and costs • Select your data collection tools • Collect and analyze your data then turn what you have learned into action. • Beth Kanter, Measuring the Networked Nonproﬁt
Marketin Sarah Milston to write: sarah@thesparkmil to talk: 804.852.6409 to browse: www.thesparkmil to visit: 1623 W. Broad Stree Sustaina The Spark Mill is a co in Richmond, VA. Our w between creativity, st services are for people desire change. We ca leap, and everything in THE SPA together, we can do marvelous things. Strategic Planning Retreats & Training Board & Team Development Organizational Development Marketing & Social Media Sarah Milston to write: email@example.com to talk: 804.852.6409 to browse: www.thesparkmill.com to visit: 1623 W. Broad Street RVA Sustainability & Fundraising The Spark Mill is a consulting practice located in Richmond, VA. Our work occupies the spaces between creativity, strategy and action. Our services are for people and organizations who desire change. We can help you start, stop, leap, and everything in between. THE SPARK MILL BIO, RESUME & SUPPORTING MATERIALS SARAH MILSTON, CFRE, MPA Sarah Milston is the founder of The Spark Mill, a Virginia firm specializing in strategy and implementation work for nonprofits and small businesses. Sarah left 10 years of working with nonprofits in fundraising, marketing, and board development to build a varied and diverse consulting practice motivated by the belief that nonprofits can and do save the world. Along the way she embraced the idea that people, organizations and groups, not just nonprofits have the power and responsibility to save the world. Whether a guide, instigator, or knowledge base, Sarah is passionate about connecting the dots and giving people the right plan and tools to make stuff happen. Committed to the nonprofit sector, Sarah earned her Masters of Public Administration (MPA) from VCU and her Certified Fundraising Executive (CFRE) credentials from CFRE International. For more information visit the website at www.thesparkmill.com/who CONSULTING AND INSTRUCTOR HISTORY Sarah Milston is the Principal Consultant at The Spark Mill, LLC. She formerly was a Senior Consultant at Floricane, LLC and at DSG Consulting as well as the owner of Milston Consulting. Currently, she is an instructor for Nonprofit Learning Point (Richmond), Southside Community Partners (Tri-Cities) and Academy for Nonprofit Excellence (Tidewater) as will begin as an instructor for the Center for Nonprofit Excellence (Charlottesville) in 2014. BREADTH OF SERVICES Please see attached chart to show the breadth of services offered from strategic planning and strategy services to development and marketing and board development and retreats.
• As a small business or nonproﬁt on social media you must dance the line between getting involved in local issues and getting too involved. 2. No more than 3 Reasons to Exist 3. Who you are on Social Media Channels should match who you are in life. • If you are a feisty advocacy organization, your tweets/posts should be feisty and ﬁerce. If you are a conservative and safe org. your messages should follow suit.
total views. • Entertaining images • Use titles and alternate text • Are you getting pinned? Check! • http://www.pinterest.com/source/thesparkmill.com/ http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in- your-marketing-infographic/#1tbiURdlIeje1mgg.99
Add hastags to captions and like the photos of others 4. Use third party apps • Statigram – analytics • Copygram – printing • Flipagram and Slidagram 5. One image a day 6. Understand what makes a good instagram image 7. Demonstrate impact, statistics in the captions
2. Keep it short and to the point. 3. Format your presentation as a hero’s journey. 4. The most compelling storytellers relive rather than retell a story. 5. Use humor strategically. 6. Master strategic silence.
_____________________ __________________. One day __________________ _______________________________. Because of that, __________________________________. Because of that, ________________________________________. Until ﬁnally __________________________________ _____________________________________________.
you trying to reach? 2. What type of content do they consume? 3. What level of knowledge do they have? Engagement 1. What unique value can your content provide? 2. What do you want them to do or know as a result of seeing your content?
your audience spend time online? 2. Which publications can amplify your reach? Distribution Strategy 1. What unique value can your content provide? 2. What do you want them to do or know as a result of seeing your content?
videos to bring your NPO and Company to Life • Why? • More than 1 billion unique visitors each month • Over 6 billion hours of video watched each month • Mobile makes up more than 25% of YouTube’s global watch time • Drives engagement by bringing your non-proﬁt to “life” • Links • Supports search engine optimization
an activity that captures the spirit of your NPO • Provide links • Use slideshows with music if video footage is scarce • Measure ROI/effectiveness by measuring the # of views and comments • Use “Insight”, a free measurement tool on YouTube, to measure HOW people are ﬁnding our content