Online Fundraising

A presentation for CNE in Fredericksburg, VA

Transcript

1. ONLINE FUNDRAISING
2. INTRODUCTIONS: THE SPARK MILL
3. 3 Grab a post-it and write down three expectations or desired outcomes you have for this session – what needs to happen to make this session invaluable and worth your investment?
4. Online Fundraising Development Storytelling Technology
5. 1.  Test your website http://mattkersley.com/responsive/ 2. E-Newsletter Metrics 3. Donation Page Checklist •  Donate Button on Homepage •  1 click from homepage •  Monthly giving option •  Branded Page •  Easy directions
6. ONLINE FUNDRAISING AUDIT •  http://kimbia.com/media/Kimbia-Friction-Survey.pdf
7. STORYTELLING
8. WHY ARE STORIES IMPORTANT?
9. •  Coverpage •  Square logo •  Twitter logo •  Online News Page •  Own your content SPEND TIME IN THE BEAUTY SALON
10. CREATE YOUR OWN
11. MAKING GRAPHICS: CANVA
12. TECHNOLOGY
13. make it easier to raise money run a campaign social media & fundraising
14. MUST KNOW FACTS AND TIPS •  Responsive design doubles giving on mobile devices. • 55% of those who engage with nonprofits via social media take further action •  Monthly donors give 42% more in one-year than one-time donors Fun infographics and tips from http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about-fundraising-social-media-and- mobile-technology/
16. Who are Online Donors •  90% shop online •  78% do banking and bill paying online •  Younger, more generous, in a hurry •  Comparing you to netflix and amazon •  Average age is 38-49
17. Optimize Your Website for Online Giving • Mobile Optimization • Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
18. INVEST IN YOUR GIVING PAGE
19. ROCKSTARS WORLD WILDLIFE FOUNDATION
20. GREAT DONATION PAGES •  Color •  Design •  Easy to find button
21. CROWDFUNDING •  Indiegogo •  Kickstarter (no guaranteed payout) •  Gofundme (no Paypal) •  Crowdrise Each has different characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/
22. CROWDFUNDING •  Videos are more likely to go viral than just photos. •  why videos are more likely to go viral. http://www.ted.com/talks/kevin_allocca_why_videos_go_viral? language=en •  Your ability to tell your story is significantly increased by using video as a medium. •  http://www.ssireview.org/blog/entry/crowdfunding_for_nonprofits •  Using an organized platform gives you more legitimacy. •  Read more about the pluses and minuses of different platforms http://www.shareable.net/blog/how-to-crowdfund-your-campaign-or- non-profit •  Platforms help by creating and housing content that is easily shareable and low impact for donors. They are seamless and easy to use.
23. CROWDFUNDING: INDIEGOGO
24. CROWDFUNDING – KEEP UP THE MOMENTUM
25. MAKE VIDEOS •  Use what you have •  Prepare ahead of time •  Keep it short •  Choose your words carefully •  Include a call to action •  Choose good music https://www.youtube.com/watch?v=szpN6nn2sMo
26. TXT Campaigns to Raise $$
27. DEVELOPMENT
29. Fund/Friend/Fanraising • Solicit Blog Posts • Offer tweets and status messages • Posting coverphotos
30. Cause Marketing
31. Broad View of Fundraising •  World AIDS Day 2011 •  400 gifts of only $100 – but unlimited amounts of PR, press, and good will generated.
32. Ease of Giving Indiegogo 3%, first giving 3% Go Fund Me 5%, wepay 2.9% Pitchin – free, paypal 2.9% ImRaising free, paypal 2.9% Paypal 2.9%
33. Matching Challenges
34. Timely, Broad Reach, Defined Purpose
35. PUBLICITY MAKES THE DIFFERENCE •  Extends your reach •  Gives you credibility •  How? •  Make relationships •  Make pitches •  Press release and press kit
36. Pennies in Protest 1.Decide you can do it! 2.Choose collaborators 3.Decide who gets the money 4.Set up a Facebook page 5.Set up collection page 6.Seed the account 7.Write an email 8.Write a press release 9.Spread the word 10.Contact traditional media 11.Other counter-protests 12.Distribute the money 13.Write a thank you note 14.Pay it forward http://www.penniesinprotest.com/ $14,000 in RVA in 5 days
37. Different Donors •  Donor to Donor – ie. First Giving •  Tap into wider range of givers •  What others can do is often better than what you can do
38. Say thank you, often and creatively
39. PEOPLE RAISE MONEY •  Essential lessons are still true •  Ask for money. •  Say thank you. •  Ask again.
40. RECAP & NUGGETS
41. SAY THANK YOU, FAST
42. YOUR EXPERTS AND KEY RESOURCES •  Social media for social good – Heather Mansfield •  Beth Kanter’s blog: www.bethkanter.org •  Mashable - http://mashable.com/social-media/ Pew Internet & American Life Project - http://www.pewinternet.org/ •  John Haydon •  Kivi Miller http://www.nonprofitmarketingguide.com/blog/ •  NTEN •  NPENGAGE Magazine
43. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409# to write: sarah@thesparkmill.com P /thesparkmill T @thesparkmill F /thesparkmill