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Martin Eriksson — You Are All Product Managers (Turing Fest 2018)

Martin Eriksson — You Are All Product Managers (Turing Fest 2018)

In order to build products people love in today’s fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills it’s critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.

Turing Fest

August 01, 2018
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Transcript

  1. 2011 1. Exxon Mobil 2. Microsoft 3. IBM 4. Chevron

    5. Walmart 2018 1. Apple 2. Alphabet 3. Amazon 4. Microsoft 5. Facebook S&P500 BY MARKET CAP @BFGMARTIN
  2. @BFGMARTIN “all of the technology required to transform industries through

    software finally works and can be widely delivered at global scale.” MARC ANDREESEN 2011
  3. DIVERSE @BFGMARTIN DIVERSE TEAMS ARE BETTER AT SOLVING PROBLEMS SCIENTIFIC

    AMERICAN, UNIVERSITY OF MICHIGAN, NORTHWESTERN UNIVERSITY, and many more
  4. “IF YOU’RE ONLY USING YOUR ENGINEERS TO CODE, YOU’RE ONLY

    GETTING HALF THEIR VALUE ” @BFGMARTIN MARTY CAGAN
  5. @BFGMARTIN “THAT’S ONE OF THE THINGS THAT I AM ABSURDLY

    EXCITED ABOUT. WE CAN HAVE INDUSTRIAL DESIGNERS SAT NEXT TO A FONT DESIGNER, A SOUND DESIGNER, A MOTION GRAPHICS EXPERT, A COLOUR DESIGNER, A SOFT MATERIALS EXPERT, ETC” JONY IVE
  6. 1. ASSEMBLE YOUR TEAM DIVERSE, CROSS-FUNCTIONAL, CO-LOCATED 2. SET THEM

    UP FOR SUCCESS PSYCHOLOGICAL SAFETY, AUTONOMY, PURPOSE 3. PICK THE RIGHT PROCESS BALANCE DISCOVERY VS DELIVERY @BFGMARTIN LEADERS
  7. 1. START SMALL, SHOW DON’T TELL CHANGE HOW YOU WORK

    BEFORE YOU CHANGE THE COMPANY 2. PULL IN OTHER TEAM MEMBERS PULL IN COUNTERPARTS AND THEY WILL RETURN THE FAVOUR 3. ALIGN YOUR GOALS PUSH FOR ALIGNMENT WITH CUSTOMERS @BFGMARTIN TEAM MEMBERS
  8. THANK YOU! FOLLOW ME ON @BFGMARTIN GET THE BOOK AT

    PRODUCTLEADERSHIPBOOK.COM READ MORE AT MINDTHEPRODUCT.COM “If you build products, you need this book.” DES TRAYNOR, CO-FOUNDER of INTERCOM “invaluable for leveling up your execution” RYAN FREITAS, FACEBOOK “the leadership guide I never had" KEN NORTON, GOOGLE VENTURES