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I'm not really here - design & research
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Ben Holliday
July 26, 2012
Design
2
240
I'm not really here - design & research
A talk from Refresh Edinburgh - July 2012
Ben Holliday
July 26, 2012
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Transcript
I’m not really here benholliday.com @benholliday
When we always know what we’re doing, we always do
the same things
I don’t know what I’m doing
The value of uncertainty
“…it’s the next note that makes it good or bad”
Miles Davis
Can I make this better? Where next?
Connecting Things If the system is broken. The design is
broken
Experienced Design All design is experience design
Design Research Finding insight - not proof
There’s no perfect way to do design research
“The intuitive mind is a sacred gift” Albert Einstein
We all use intuition every day
Knowing, and then acting instinctively
“The brain is wider than the sky, For, put them
side by side, The one the other will include With ease, and you beside” Emily Dickinson (1830-86)
Take a walk …and relax
Focus less to see more
Curiosity Find sources of inspiration
Sketching When we draw the mind becomes deeply, intensively attentive
“Every child is an artist. The problem is how to
remain an artist once we grow up” Pablo Picasso
Sketching Thinking using drawing
Sampling Create mood boards Put everything on the walls
Sampling Capture ambiguity and imperfection
å Sampling Keeping research open or even absurd ensures that
you’ll get surprising results
Embracing the value of uncertainty “Making the strange familiar and
the familiar strange” Jon Kolko
Empathy is subjective and has to be seen through our
own perspective
We’re always the same person but experience changes who we
are
Understanding people is hard and takes time
What we do and what we say are different
Design Research Problem seeking rather than problem solving
Personas Developing a shared understanding
Writing reports doesn’t work
Find space to work outside the constraints of what already
exists
Find processes that help you to experiment
It’s always what we do next that matters
Trust yourself. Make new connections You might already have the
answers
Thank you benholliday.com @benholliday Creative Commons/Flickr pinkmoose, healthserviceglasse, loop_oh, richard-g,
churl, uxpeople & pauldc