$30 off During Our Annual Pro Sale. View Details »
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I'm not really here - design & research
Search
Ben Holliday
July 26, 2012
Design
2
310
I'm not really here - design & research
A talk from Refresh Edinburgh - July 2012
Ben Holliday
July 26, 2012
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
86
Public Policy Design - Multiplied session
benholliday
0
120
Multiplied by Design - Agile on the Beach 2022
benholliday
0
200
Multiplied book launch events
benholliday
0
240
Asking Design Questions - UX Bristol 2021
benholliday
1
510
A Design State of Mind
benholliday
2
870
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
930
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
680
Other Decks in Design
See All in Design
自分たちがターゲットになりにくい業務アプリケーションのユーザビリティを担保する取り組み / Initiatives to ensure the usability of business applications that are difficult for us to target
hiromitsuuuuu
1
1.1k
Character Experience AI 〜 AIキャラクターのつくりかた 〜
smartbank
1
520
DMMデザイナーの “AI活用の現在と未来”
takumasaito
1
230
第4回関東Kaggler会LT HCD-Net人間中心設計スペシャリストが語るNotebookメダルの取り方
utm529f
0
1.7k
Portfolio 齋藤明敏 Hiroyuki Saito_守秘義務あり
crearedesign
0
380
プロダクトリニューアルと同時に進める初めてのデザインシステム
techtekt
PRO
0
350
Treasure_Hunting
solmetts
0
140
佐藤千晶|ポートフォリオ
chimi_chia
0
430
AIを身近に感じるために、デザイナー全員で一つのサービスを使ってみた
_psyc0_
0
350
Illustrator×Firefly 生成したイラストをベースにドット絵を作ってみよう!
connecre
1
190
【MIXI MEETUP!ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏:デザイナーが語るプロダクト誕生秘話
mixi_design
PRO
0
180
【Designship 2025|10.11】デザイン組織と事業貢献、その挑戦と結果。
payatsusan213
1
860
Featured
See All Featured
Become a Pro
speakerdeck
PRO
31
5.7k
How to Grow Your eCommerce with AI & Automation
katarinadahlin
PRO
0
75
From Legacy to Launchpad: Building Startup-Ready Communities
dugsong
0
110
Faster Mobile Websites
deanohume
310
31k
How to audit for AI Accessibility on your Front & Back End
davetheseo
0
120
B2B Lead Gen: Tactics, Traps & Triumph
marketingsoph
0
33
世界の人気アプリ100個を分析して見えたペイウォール設計の心得
akihiro_kokubo
PRO
65
35k
Skip the Path - Find Your Career Trail
mkilby
0
27
Visualization
eitanlees
150
16k
Max Prin - Stacking Signals: How International SEO Comes Together (And Falls Apart)
techseoconnect
PRO
0
49
Test your architecture with Archunit
thirion
1
2.1k
How to make the Groovebox
asonas
2
1.8k
Transcript
I’m not really here benholliday.com @benholliday
When we always know what we’re doing, we always do
the same things
I don’t know what I’m doing
The value of uncertainty
“…it’s the next note that makes it good or bad”
Miles Davis
Can I make this better? Where next?
Connecting Things If the system is broken. The design is
broken
Experienced Design All design is experience design
Design Research Finding insight - not proof
There’s no perfect way to do design research
“The intuitive mind is a sacred gift” Albert Einstein
We all use intuition every day
Knowing, and then acting instinctively
“The brain is wider than the sky, For, put them
side by side, The one the other will include With ease, and you beside” Emily Dickinson (1830-86)
Take a walk …and relax
Focus less to see more
Curiosity Find sources of inspiration
Sketching When we draw the mind becomes deeply, intensively attentive
“Every child is an artist. The problem is how to
remain an artist once we grow up” Pablo Picasso
Sketching Thinking using drawing
Sampling Create mood boards Put everything on the walls
Sampling Capture ambiguity and imperfection
å Sampling Keeping research open or even absurd ensures that
you’ll get surprising results
Embracing the value of uncertainty “Making the strange familiar and
the familiar strange” Jon Kolko
Empathy is subjective and has to be seen through our
own perspective
We’re always the same person but experience changes who we
are
Understanding people is hard and takes time
What we do and what we say are different
Design Research Problem seeking rather than problem solving
Personas Developing a shared understanding
Writing reports doesn’t work
Find space to work outside the constraints of what already
exists
Find processes that help you to experiment
It’s always what we do next that matters
Trust yourself. Make new connections You might already have the
answers
Thank you benholliday.com @benholliday Creative Commons/Flickr pinkmoose, healthserviceglasse, loop_oh, richard-g,
churl, uxpeople & pauldc