Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I'm not really here - design & research
Search
Ben Holliday
July 26, 2012
Design
2
310
I'm not really here - design & research
A talk from Refresh Edinburgh - July 2012
Ben Holliday
July 26, 2012
Tweet
Share
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
97
Public Policy Design - Multiplied session
benholliday
0
130
Multiplied by Design - Agile on the Beach 2022
benholliday
0
210
Multiplied book launch events
benholliday
0
260
Asking Design Questions - UX Bristol 2021
benholliday
1
510
A Design State of Mind
benholliday
2
890
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
940
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
690
Other Decks in Design
See All in Design
Liquid GlassとApp Intents
touyou
0
770
“ことば”が苦手なデザイナーへの処方箋 「なんとなく」から「意図」へ、 デザインを動かす言葉の力
mixi_design
PRO
1
180
Emmy's Artwork
mcksmith
0
190
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
mkasumi
0
1.1k
デザインコンテキストのバトンをつなぐ—AI時代のプロダクトマネジメント
kumanoayumi
5
780
チームをデザイン対象にする / Design for your team
kaminashi
0
460
Goodpatch Tour💙 / We are hiring!
goodpatch
31
1M
モビリティプラットフォームの未来を築くクラウド基盤
kossykinto
0
200
Figmaレクチャー会Part1 基本のき編@千株式会社 社内勉強会
designer_no_pon
0
210
30分でわかるインサイトマネジメント(2025年12月バージョン)
centou
0
290
【Designship 2025|10.11】デザイン組織と事業貢献、その挑戦と結果。
payatsusan213
1
900
Meet, Learn, Grow × AI ― コミュニティで加速するスキル循環 「コミュニティと関わり方」
tame
1
360
Featured
See All Featured
Building Adaptive Systems
keathley
44
2.9k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
34
2.6k
Typedesign – Prime Four
hannesfritz
42
2.9k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Leadership Guide Workshop - DevTernity 2021
reverentgeek
1
200
How to build a perfect <img>
jonoalderson
1
4.9k
The World Runs on Bad Software
bkeepers
PRO
72
12k
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
baasie
0
440
We Analyzed 250 Million AI Search Results: Here's What I Found
joshbly
1
640
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
55
3.2k
Automating Front-end Workflow
addyosmani
1371
200k
Game over? The fight for quality and originality in the time of robots
wayneb77
1
97
Transcript
I’m not really here benholliday.com @benholliday
When we always know what we’re doing, we always do
the same things
I don’t know what I’m doing
The value of uncertainty
“…it’s the next note that makes it good or bad”
Miles Davis
Can I make this better? Where next?
Connecting Things If the system is broken. The design is
broken
Experienced Design All design is experience design
Design Research Finding insight - not proof
There’s no perfect way to do design research
“The intuitive mind is a sacred gift” Albert Einstein
We all use intuition every day
Knowing, and then acting instinctively
“The brain is wider than the sky, For, put them
side by side, The one the other will include With ease, and you beside” Emily Dickinson (1830-86)
Take a walk …and relax
Focus less to see more
Curiosity Find sources of inspiration
Sketching When we draw the mind becomes deeply, intensively attentive
“Every child is an artist. The problem is how to
remain an artist once we grow up” Pablo Picasso
Sketching Thinking using drawing
Sampling Create mood boards Put everything on the walls
Sampling Capture ambiguity and imperfection
å Sampling Keeping research open or even absurd ensures that
you’ll get surprising results
Embracing the value of uncertainty “Making the strange familiar and
the familiar strange” Jon Kolko
Empathy is subjective and has to be seen through our
own perspective
We’re always the same person but experience changes who we
are
Understanding people is hard and takes time
What we do and what we say are different
Design Research Problem seeking rather than problem solving
Personas Developing a shared understanding
Writing reports doesn’t work
Find space to work outside the constraints of what already
exists
Find processes that help you to experiment
It’s always what we do next that matters
Trust yourself. Make new connections You might already have the
answers
Thank you benholliday.com @benholliday Creative Commons/Flickr pinkmoose, healthserviceglasse, loop_oh, richard-g,
churl, uxpeople & pauldc