Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
I'm not really here - design & research
Search
Ben Holliday
July 26, 2012
Design
310
2
Share
I'm not really here - design & research
A talk from Refresh Edinburgh - July 2012
Ben Holliday
July 26, 2012
More Decks by Ben Holliday
See All by Ben Holliday
Everything changes but you – design in the AI-era
benholliday
0
110
Public Policy Design - Multiplied session
benholliday
0
140
Multiplied by Design - Agile on the Beach 2022
benholliday
0
220
Multiplied book launch events
benholliday
0
260
Asking Design Questions - UX Bristol 2021
benholliday
1
530
A Design State of Mind
benholliday
2
900
Seniority in Design - UX Insider Bitesize Bournemouth
benholliday
0
950
Seniority in design
benholliday
0
1.2k
Create Leicester - January 2018
benholliday
2
700
Other Decks in Design
See All in Design
Franks Myth
gfht1
2
460
CULTURE DECK/Marketing Director
mhand01
0
1.1k
デザインの文脈を理解する:エンジニアがデザインカンファレンスに参加して得た学びと気づき
hypebeans
0
160
デザインするために「多様性」について考える
iflection
0
260
AI時代、デザイナーの価値はどこに?
tararira
1
990
「デザイン」の自分ごと化から始める、デザインピープルのふるまい
mewmo
0
210
コンテンツ作成者の体験を設計する
chiilog
0
130
第18回サイゼミ
lw
1
3.7k
「ツール」から「パートナー」へ。AI伴走時代のUXデザインとは?~操作を減らし、成果を最大にするための設計~
ncdc
1
560
AIネイティブスタートアップにおけるプロダクト開発の新常識 / Product Development Tips in AI-Native Startups
saka2jp
2
1.2k
【優秀賞+特別賞】くまモン食いしん坊弁当「くまモンの魔法の柑橘弁当」最終審査資料
shoko_seven11
0
130
アイデアを加速させる!Firefly ボードで発想の幅を広げよう
connecre
1
370
Featured
See All Featured
A Soul's Torment
seathinner
5
2.6k
Exploring anti-patterns in Rails
aemeredith
3
310
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
360
30k
Keith and Marios Guide to Fast Websites
keithpitt
413
23k
brightonSEO & MeasureFest 2025 - Christian Goodrich - Winning strategies for Black Friday CRO & PPC
cargoodrich
3
670
Conquering PDFs: document understanding beyond plain text
inesmontani
PRO
4
2.6k
KATA
mclloyd
PRO
35
15k
A better future with KSS
kneath
240
18k
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
helenjbeal
1
160
SERP Conf. Vienna - Web Accessibility: Optimizing for Inclusivity and SEO
sarafernandez
2
1.4k
We Analyzed 250 Million AI Search Results: Here's What I Found
joshbly
1
1.1k
How to build a perfect <img>
jonoalderson
1
5.3k
Transcript
I’m not really here benholliday.com @benholliday
When we always know what we’re doing, we always do
the same things
I don’t know what I’m doing
The value of uncertainty
“…it’s the next note that makes it good or bad”
Miles Davis
Can I make this better? Where next?
Connecting Things If the system is broken. The design is
broken
Experienced Design All design is experience design
Design Research Finding insight - not proof
There’s no perfect way to do design research
“The intuitive mind is a sacred gift” Albert Einstein
We all use intuition every day
Knowing, and then acting instinctively
“The brain is wider than the sky, For, put them
side by side, The one the other will include With ease, and you beside” Emily Dickinson (1830-86)
Take a walk …and relax
Focus less to see more
Curiosity Find sources of inspiration
Sketching When we draw the mind becomes deeply, intensively attentive
“Every child is an artist. The problem is how to
remain an artist once we grow up” Pablo Picasso
Sketching Thinking using drawing
Sampling Create mood boards Put everything on the walls
Sampling Capture ambiguity and imperfection
å Sampling Keeping research open or even absurd ensures that
you’ll get surprising results
Embracing the value of uncertainty “Making the strange familiar and
the familiar strange” Jon Kolko
Empathy is subjective and has to be seen through our
own perspective
We’re always the same person but experience changes who we
are
Understanding people is hard and takes time
What we do and what we say are different
Design Research Problem seeking rather than problem solving
Personas Developing a shared understanding
Writing reports doesn’t work
Find space to work outside the constraints of what already
exists
Find processes that help you to experiment
It’s always what we do next that matters
Trust yourself. Make new connections You might already have the
answers
Thank you benholliday.com @benholliday Creative Commons/Flickr pinkmoose, healthserviceglasse, loop_oh, richard-g,
churl, uxpeople & pauldc