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Designing for Humans
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usable
November 17, 2015
Design
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470
Designing for Humans
Presentation by Udeze Kene
https://speakerdeck.com/udezekene/designing-for-humans
usable
November 17, 2015
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Transcript
DESIGNING FOR
Designing for Humans | @udezekene Will the real designers please
stand up…
- A human being crafting human experiences @ CcHUB. Udeze
‘Kene - Not an expert Designing for Humans | @udezekene
Designing for Humans | @udezekene Designing for Humans | @udezekene
Somewhere in Lagos
Segun 22 years | Male | Single Just got his
first job @ a Bank Likes reading, playing games & football Arsenal supporter
Empathy
Designing for Humans | @udezekene Empathy Sympathy Fuels connection Drives
disconnection
Empathy Sympathy - Change Perspective - Don’t Judge - Recognising
Emotions - Communicating Emotions
Empathy Sympathy - I know what you are going through
- You are not alone - Sorry - Do you want something?
Empathy ~ Dr. Brené Brown Author, Professor of Philosophy “Empathy
is feeling WITH people”
Lé How? Designing for Humans | @udezekene
TALK, WATCH & LISTEN Designing for Humans | @udezekene Get
out of the building
Open Closed - How do you pass time in the
bus? - What will you be doing this christmas? - Do you use your phone in the bus? - Are you travelling this christmas? Designing for Humans | @udezekene
Open Closed Why, What, How Tell Me, Describe Have, Is,
Would Designing for Humans | @udezekene
SIMULATE THE CONTEXT 75% American Smartphone owners use it in
toilet. ~ 11mark. 2012
SIMULATE THE CONTEXT Mood Time of Day Location Frequency What
happened before What will happen after Emotion
SIMULATE THE CONTEXT Mood Time of Day Location Frequency What
happened before What will happen after Emotion
SIMULATE THE CONTEXT Mood Time of Day Location Frequency What
happened before What will happen after Emotion
SIMULATE THE CONTEXT Mood Time of Day Location Frequency What
happened before What will happen after Emotion
SIMULATE THE CONTEXT Mood Time of Day Location Frequency What
happened before What will happen after Emotion
SIMULATE THE CONTEXT Mood Time of Day Location Frequency What
happened before What will happen after Emotion
BECOME YOUR USER
In Practice Designing for Humans | @udezekene
Designing for Humans | @udezekene Empathy begets Empathy Personality
~ Aarron Walter Author - Desiging for emotion, UX Lead
@ Mailchimp “Personality invites empathy…” Designing for Humans | @udezekene
Designing for Humans | @udezekene Errors Informative Fun
Designing for Humans | @udezekene
Designing for Humans | @udezekene
Designing for Humans | @udezekene …and nobody died
Designing for Humans | @udezekene
Designing for Humans | @udezekene Arsenalreport.com
Designing for Humans | @udezekene
Designing for Humans | @udezekene nor the $20B
Segun
Designing for Humans | @udezekene Give me what I don’t
know (But I WANT)
Designing for Humans | @udezekene Give users what they NEED
not what they WANT
Designing for Humans | @udezekene Offer Insights Account Balance (NGN)
43,070.00
Designing for Humans | @udezekene Offer Insights Account Balance (NGN)
If you use 10,000 NGN every week, your balance will suffice for the rest of the month 43,070.00
Designing for Humans | @udezekene Offer Insights
Designing for Humans | @udezekene Offer Insights
Designing for Humans | @udezekene Localize
Designing for Humans | @udezekene Localize Distance == Time
With great power there must also come great responsibility ~
Stan Lee
Designing for Humans | @udezekene Empathy begets Trust Deep Connection
Designing for Humans | @udezekene Unattainable Designing for Humans |
@udezekene
Designing for Humans | @udezekene KEEP CALM I AM HUMAN
IMPACT
Segun Designing for Humans | @udezekene
Designing for Humans | @udezekene THANK YOU @udezekene
[email protected]
www.udezekene.com