Designing for Humans

Transcript

1. DESIGNING FOR

2. Designing for Humans | @udezekene Will the real designers please

   stand up…

3. - A human being crafting human experiences @ CcHUB. Udeze

   ‘Kene - Not an expert Designing for Humans | @udezekene

4. Designing for Humans | @udezekene Designing for Humans | @udezekene

   Somewhere in Lagos

5. Segun 22 years | Male | Single Just got his

   first job @ a Bank Likes reading, playing games & football Arsenal supporter

6. Empathy

7. Designing for Humans | @udezekene Empathy Sympathy Fuels connection Drives

   disconnection

8. Empathy Sympathy - Change Perspective - Don’t Judge - Recognising

   Emotions - Communicating Emotions

9. Empathy Sympathy - I know what you are going through

   - You are not alone - Sorry - Do you want something?

10. Empathy ~ Dr. Brené Brown Author, Professor of Philosophy “Empathy

    is feeling WITH people”

11. Lé How? Designing for Humans | @udezekene

12. TALK, WATCH & LISTEN Designing for Humans | @udezekene Get

    out of the building

13. Open Closed - How do you pass time in the

    bus? - What will you be doing this christmas? - Do you use your phone in the bus? - Are you travelling this christmas? Designing for Humans | @udezekene

14. Open Closed Why, What, How Tell Me, Describe Have, Is,

    Would Designing for Humans | @udezekene

15. SIMULATE THE CONTEXT 75% American Smartphone owners use it in

    toilet. ~ 11mark. 2012

16. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What

    happened before What will happen after Emotion

17. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What

    happened before What will happen after Emotion

18. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What

    happened before What will happen after Emotion

19. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What

    happened before What will happen after Emotion

20. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What

    happened before What will happen after Emotion

21. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What

    happened before What will happen after Emotion

22. BECOME YOUR USER

23. In Practice Designing for Humans | @udezekene

24. Designing for Humans | @udezekene Empathy begets Empathy Personality

25. ~ Aarron Walter Author - Desiging for emotion, UX Lead

    @ Mailchimp “Personality invites empathy…” Designing for Humans | @udezekene

26. Designing for Humans | @udezekene Errors Informative Fun

27. Designing for Humans | @udezekene

28. Designing for Humans | @udezekene

29. Designing for Humans | @udezekene …and nobody died

30. Designing for Humans | @udezekene

31. Designing for Humans | @udezekene Arsenalreport.com

32. Designing for Humans | @udezekene

33. Designing for Humans | @udezekene nor the $20B

34. Segun

35. Designing for Humans | @udezekene Give me what I don’t

    know (But I WANT)

36. Designing for Humans | @udezekene Give users what they NEED

    not what they WANT

37. Designing for Humans | @udezekene Offer Insights Account Balance (NGN)

    43,070.00

38. Designing for Humans | @udezekene Offer Insights Account Balance (NGN)

    If you use 10,000 NGN every week, your balance will suffice for the rest of the month 43,070.00

39. Designing for Humans | @udezekene Offer Insights

40. Designing for Humans | @udezekene Offer Insights

41. Designing for Humans | @udezekene Localize

42. Designing for Humans | @udezekene Localize Distance == Time

43. With great power there must also come great responsibility ~

    Stan Lee

44. Designing for Humans | @udezekene Empathy begets Trust Deep Connection

45. Designing for Humans | @udezekene Unattainable Designing for Humans |

    @udezekene

46. Designing for Humans | @udezekene KEEP CALM I AM HUMAN

    IMPACT

47. Segun Designing for Humans | @udezekene

48. Designing for Humans | @udezekene THANK YOU @udezekene me@udezekene.com www.udezekene.com