Narrative UX: Designing All the words.

Talk by @verbagetruck on the impact of content and words.

Transcript

1. Narrative User Experience Designing all the words Jessica Collier @verbagetruck
2. what is Stellar?
3. Stellar is a free, open-source network that connects existing financial systems and lets anyone build low-cost financial products for their community.
5. who are our users?
6. hi, I'm Jessica.
7. who I am: • English PhD • Startup person • Writer • Design thinker
8. what I do: • copywriting and storytelling • content strategy • user flows and experience design • product thinking ...all at the same time.
10. narrative UX
11. basic principles for UX language: • holistic • clear and precise • concise • consistent, coherent voice
12. 2 truths
13. 1. every product tells a story.
14. 2. a good product is a choose- your-own-adventure tale.
15. good news! good stories are the sum of many technical decisions.
16. high-impact, low-cost ways to get started
17. Be collaborative. Think about content from the beginning.
18. Banish lorem ipsum. Iterate linguistically as you iterate visually.
19. Get rid of words. Half as long, twice as good.
20. Develop a coherent voice. Your product should always sound like your product.
21. Pay careful attention to design elements you might gloss over.
22. Medium
23. Medium
24. LinkedIn
25. Gmail
26. Outlook for Mac
27. Evernote
28. Slack
29. thanks! @verbagetruck jessica@stellar.org