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Narrative UX: Designing All the words.

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January 28, 2016
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Narrative UX: Designing All the words.

Talk by @verbagetruck on the impact of content and words.

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January 28, 2016
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Transcript

  1. Narrative User Experience Designing all the words Jessica Collier @verbagetruck

  2. what is Stellar?

  3. Stellar is a free, open-source network that connects existing financial

    systems and lets anyone build low-cost financial products for their community.
  4. None

  5. who are our users?

  6. hi, I'm Jessica.

  7. who I am: • English PhD • Startup person •

    Writer • Design thinker

  8. what I do: • copywriting and storytelling • content strategy

    • user flows and experience design • product thinking ...all at the same time.
  9. None

  10. narrative UX

  11. basic principles for UX language: • holistic • clear and

    precise • concise • consistent, coherent voice

  12. 2 truths

  13. 1. every product tells a story.

  14. 2. a good product is a choose- your-own-adventure tale.

  15. good news! good stories are the sum of many technical

    decisions.

  16. high-impact, low-cost ways to get started

  17. Be collaborative. Think about content from the beginning.

  18. Banish lorem ipsum. Iterate linguistically as you iterate visually.

  19. Get rid of words. Half as long, twice as good.

  20. Develop a coherent voice. Your product should always sound like

    your product.

  21. Pay careful attention to design elements you might gloss over.

  22. Medium

  23. Medium

  24. LinkedIn

  25. Gmail

  26. Outlook for Mac

  27. Evernote

  28. Slack

  29. thanks! @verbagetruck [email protected]