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Narrative UX: Designing All the words.
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usable
January 28, 2016
Design
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Narrative UX: Designing All the words.
Talk by @verbagetruck on the impact of content and words.
usable
January 28, 2016
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Transcript
Narrative User Experience Designing all the words Jessica Collier @verbagetruck
what is Stellar?
Stellar is a free, open-source network that connects existing financial
systems and lets anyone build low-cost financial products for their community.
None
who are our users?
hi, I'm Jessica.
who I am: • English PhD • Startup person •
Writer • Design thinker
what I do: • copywriting and storytelling • content strategy
• user flows and experience design • product thinking ...all at the same time.
None
narrative UX
basic principles for UX language: • holistic • clear and
precise • concise • consistent, coherent voice
2 truths
1. every product tells a story.
2. a good product is a choose- your-own-adventure tale.
good news! good stories are the sum of many technical
decisions.
high-impact, low-cost ways to get started
Be collaborative. Think about content from the beginning.
Banish lorem ipsum. Iterate linguistically as you iterate visually.
Get rid of words. Half as long, twice as good.
Develop a coherent voice. Your product should always sound like
your product.
Pay careful attention to design elements you might gloss over.
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thanks! @verbagetruck
[email protected]