UX Portfolios: Selling UX the right way

Brilliant presentation by Kish Aniekan - @UXKish on the framework for designing usable (sellable) portfolios.

Transcript

1. UX PORTFOLIOS Selling UX Design the right way. K is h A.
2. But first, a lil’ about me… NAME Kish Aniekan PROFESSION Product Designer - Savings (saveandbuy.com.ng) - Groceries (supermart.ng) - Discounts (dealdey.com) - A Bank (gtbank.com)
3. UX PORTFOLIOS Selling UX Design the right way.
4. § User Research and User interviews § Comparative/Competitive Analysis § Quantitative/Qualitative Data gathering and mining § Design Studio sessions § User Testing Do you do a range of UX design work?
5. § Research § Analysis § Data gathering § Design § Testing § Results (ROI). Does your Portfolio reflect these?
6. What we see today…mostly Project Title here Dipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Visit Site
7. Why this approach is a major Project Title here Dipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Visit Site
8. § Does not show problem-solving skills. § Doesn’t communicate the value of design to a business or product. § Stakeholders/Clients think it’s a nice to have or luxury when budget is tight. § Stakeholders/Clients get to contribute wrongly.
9. “Don’t obsess over visual showcases. It’s much more important to emphasize how you solve business problems through design.” - Marcin Treder, CEO of UXPin
10. Let’s Talk CASE STUDIES.
11. To adequately describe and articulate the months spent working on business challenges with a variety of stakeholders, the case study is the most complete framework. The Framework: § Situation § Challenges § Actions § Results
12. 1. Overview
13. 2. Problem statement Articulate the problem you were tasked to solve - be specific/goal oriented.
14. 3. Users and audience
15. 4. The Team and your role What and what did you do within the team.
16. 5. Constraints
17. 6. Design Process Story - Document the process (keep the future of your portfolio in mind when working on your next project). - Step-by-step explanation (Don’t gloss over weeks of work in a single sweeping statement). - Tell a story but get to the point.
18. 7. Retrospective & lessons learned
19. 8. Results from solution – Numbers, testimonials.
20. UX design portfolios: FORMAT
21. OR Descriptive website PDF
22. PDF § Can be private § Can be tailored to a particular job role in question § Faster to create § Content focused Websites § Win awards § Are easy to share § Has navigation § Discoverable § Personal branding
23. • Clearly communicate what you bring to the table as a UX designer • Help clients and stakeholders understand what is UX design • Leverage on the value of your work in pay negotiations. • Gain trust that lets you do what you love and drive key decisions. • Help the UX community gain stronger reputation as key part of tech products. • Feel better about what you do. Why create proper portfolios?
24. http://www.dejan-markovic.com/ http://www.adhamdannaway.com/ Good examples
25. With users demanding more from products and services they use everyday, UX will help a product or service edge a close competitor or give the big players a run for their money.
26. Lets talk #UX @uxkish