Designer as storyteller: Influencing leadership through visual metaphor

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1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a De Leade T da , 14 Ma 2020 Ca i ned b : Rebekah G le i ch & Ke ie C ke
2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 141 JUSTIN CHEONG: D an ha ? I ' a l ng cable. SPEAKER: I' e m ed a c -h . A a c -h h ld ha e he abili ha e and in c een. S bef e e e j a anelli he ea n ha e m e c n l f h c een i ie ed. A l gie he mi , e e b d . WILL FARRIER: Tha ' OK. We'll i . SPEAKER: If ligh ide . S J in need ligh hi ide . W nde f l. Can e e b d c nfi m ha he ee i ? W nde f l. WILL FARRIER: I a n' g ing be an nline c nfe ence if he e a n' me f hi . We' e all g d. Thank . OK, e' e g ing alk ab de igne a elle and infl encing leade hi h gh i al me a h . S I'm g ing be d ing, n ha e' e fig ed i .. N I'm g ing be d ing he alking and J in' g ing d he d a ing. Thi i a alk e' e de el ed ge he and i ' a alk ab e a i n. S if he le f he de igne i c ea e change, hen he abili e ade he i b i l f ndamen al de ign. And e a i n i e eciall im an de ign leade . T da e' e g ing alk ecificall ab me a h and he i ha de igne a e al a king i h me a h b f en n e eali ing j h m ch f a le i la in ac ice. And hen if e eengage i h me a h e can en a h le ne a f infl encing change in de ign leade hi le . S he e' ne a ic la e a i n blem ha e a l hi a ach . We a e a de ign eam f in a la ge gani a i n. One f he main hing hi gani a i n d e i h me ca e f elde l e le.
3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 142 Tha mean e ha e a la ge f n line f em l ee g ing in e le' h me, hel ing a nd he h e, iding e nal ca e and n ing e ice . I ' all ab hel ing e le emain inde enden in hei h me a he age. And in hi gani a i n de ign i ne . O g al i c ea e cke f, i hin he gani a i n, he e de ign can fl i h and in n, de el and ci c la e ie ab he al e f de ign, ha ' g h m del, an a . S inde enden f , and he e a e e le in he gani a i n d i en be m e c me cen ed in hei k and hel i h hi , he ' e ing ne me h d f king ha he icked h gh c n l an eading, and he e incl de hing like j ne ma ing, MVP , and c de ign. S g ea , e le a e al ead ge ing ck in de ign l ki , leade hi i a ing eak he lang age f de ign and a king f m e j ne ma , ma be half k i d ne. Well, n nece a il . He e' he hing ab l . T l a e ef l ina m ch a he f ce hink diffe en l and a ach a blem in a ne a . Tha i he ' e ef l hen he f ce a hif in mind e . A j ne ma f ce a hif f m eeing he b ine a a machine, hich d ce hing , eeing he b ine a an gani m hich c me in c n ac i h c me in hei ide c n e . In he ame a c de ign f ce a hif f m being e e e ec ing he e e i e f e le i h li ed e e ience. Wha e ee a l f he ime i l a e ada ed and ed in a a ha inad e en l einf ce he a , like a j ne ma cen ed a nd ma ke ing a efac a he han c me , c de ign ac i i ie ha eek alida i n f in e nall de igned c nce in ead f i ing d n ide b ide i h c me c ea e hing ge he . Ma be MVP i h f nding b n i e a i n.
4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 143 Wh d e hi ha en? Wh a e e le h gen inel an ing d be e f c me j m dif ing he l and he a he ame? I ' a a ie f ea n . I ' he c l al and c al ba ie i hin gani a i n ha make i ha d f e le g and end ime i h c me . I ' al ha ne l a e inhe en l hin , i gi e e le a en e f c mf ha he ' e d ing he k in a diffe en a , e en if i ha n' eall affec ed he kind f change ha he e e eeking. Wha e e he ea n , i ' clea ha e le ge ing ck in a de igne ' l ki i nl g ing bec me effec i e if e can k i h leade hi c mm nica e he im ance f de ign mind e . S e en iall e need c h gh he de ign eak and ge he dee e al e f de ign hinking. And f , he a d ha i g back fi inci le and he c mm nl efe enced c nce f c me e e ience and hi i h e f nd el e c ea ing a i al me a h f leade hi . N , f ll di cl e, hi i n' me hing e' e l ed f c m le el . I ' j eall a j ne e' e ge ing a ed n el e b ince e' e a ed aking a ne a ach, e' e n iced ha abili e ade leade hi n he e i e ha hif ed ignifican l e' e g ing ha e a bi ab ha n . S e e e able beg and b ibe a in deli e ing a 90- min e in d c i n h man-cen ed de ign an e ec i e leade hi eam in ne f hei ff i e . Thi i he image e a ed i h and hile e h ed hi image n he big c een a he f n f he m e ld a e' e g ing ell ha n e le in f a fe min e . Imagine f a m men ha e n a h me ca e b ine i h j ne c me b all he head ffice e le and em , inf a c e ha i ake n a b ine f, a , 40,000 c me . Beca e e' e nl g he ne c me , e can ake all ha inf a c e, all h e
5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 144 e le and b ing i e c me ' h e beca e he ha e a a e m he d n' e, he ' e g decen i-fi and e can jam i all in he e and a e n a bi f ffice ace, and emembe , hi i a e- COVID, e- cial di ancing me a h , hich i i e im an . B aking el e back ha ime, nce e' e m ed in, e can a deli e ing e ice . E e m ning a ca e ke c me he h e, hel c me ge , d e ed, ead f he da and he migh g he e ma ke d me g ce h ing he migh a and cha e a c a. In he e ening an he ca e ke c me and hel e a e a meal f c me and ake he d g f a alk. In he mean ime he e' all he e e le j me e a a e nding a in men ched ling i e , change in g e nmen anda d , billing, ma ke ing, all he hing he d e e da e a e a la ge b ine b hi ime j f he ne c me . And m l i g e e ell. The ca e ke c me n ime, he deli e a g ea e ice, he ca ch i h c me n he c icke . I ' eff le , in fac , ha he c me f ge ha he e i hi h le e a i n and a eg de a men hi ing a a behind a hin hee f la e . B e e n and again hei ell- iled machine j m a c g. S me ma ke ing ma e ial ha c ea ed an e ec a i n, he e ec a i n i n' being me . A ne ca e ke a i e i h a ning ne da and d e n' kn c me ' ine hich mean he ' e la e ge ing he c mm ni mee ing g . And me ime me hing g e ng ha he d he a e m ac all en and me ne in a i hei head in gi e ca e ke an da ed lic e lain he c me beca e f a em limi a i n e can' deli e e ice he ali and e ec a i n ha he c me ha de el ed. And hi i a eal h ck c me . When he igned i a n he
6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 145 mi e f g d ca e, c m ani n hi f m an indi id al, n ha e deal i h all hi ff. S in hi anal g , g d c me e e ience mean ha he d d e n' en. The e i n mble f m he a e m and he line f i ibili i n' b eached. I mean e lea e he ca e ke and he c me c ea e a h man c nnec i n ha nl c me ecei ing e nal ca e i a nce eminded f hei lne abili b i ' al einf cing f hem nde and ha he ' e ell aken ca e f. And f a ca e ke , he ha e he ni c n ib e back he c mm ni , gi e a i ance and b ild a m e ca ing ld. All e need d i e hi m men , gi e em l ee ha he need and hen a he hell f hei a . And f , ha ' ha de ign i all ab . De ign i ab hel ing kee he d h . Enabling and ing em l ee deli e he magic m men di ec l c me and king he gani a i n and all i c m le i f m eeling i elf and iling he m men . S ha e e e' e de igning, e' e al a d ing hi in a a ha c nnec ha ' ha ening in b h m i h he d ha ing en. And beca e f hi e an ee he big ic e and he de ail im l ane l . S i mean if e' e de igning a e ice in e face f c llab a i n back end k fl , e' e al a ing ie in ha e d he b ine ' a egic i i ie and he c n e a nd c me . F h man-cen ed de ign, n hing ha en in i la i n f he bigge ic e he e le i hin ha bigge ic e. And e ga e hi alk, a e ha e j d ne , hi leade hi g and e n iced a fe hing af e e en ing hi . N mbe ne, i ha i ick i h e le. I ' a h k f hem ecall h e a e and ha e d . S e ini iall a hi n he da f e en ing hi beca e e le h g af e eak efe enced
7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 146 kee ing he d h in hei n e back n i i a ea and jec . N mbe i ha d ge a nd. S hen e le ha e had a chance be alked h gh hi me a h and engage in he c n e a i n i , he f en an hei n eam eam he c llab a e i h cl el ha e he ame ni . In ha a i ' ke ge ing in i ed a b ade ange f c n e a i n a nd b ine . And hi dl , i ha e' e a ed ee a change f ne in he c n e a i n e' e ha ing i h leade hi ab he im ance f de ign mind e . We' e en ing m e f an enne he e. S , ha i ha ening he e? Wh a a im le d a ing and effec i e f ? S nde and ha , he ce f c ea ing hi alk ge he e' e g ne back and eflec ed n he diffe en le ha me a h la in de ign and e f nd h ee. The de c i i e, he c ea i e, and he e a i e. N , all me a h migh la each f he e le in me a b if e' e g m e f a be e nde anding and a a ene f he e le and me a h , hen e can, kn , dial he le ha e need ha e achie e a a ic la e. S le ' n h gh each f h e le and l ca e he a e m in hem. S e'll a i h a de c i i e le and e'll l k a a me a h ha e all c me in c n ac e e da and hi i he iginal ic n f he a h can, bin, ha a ea ed in A le' fi in e face. And he a h can i a me a h f a f nc i n ha ba icall ca eg i e file f b lk dele i n. S b ing hi ic n, he de igne a e c ea ing im le c m a i n i h a d me ic i em hich gi e f m and c l an he i e ab ac and c m lica ed fea e. B i ' a bi dee e han
8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 147 ha . B ing hi me a h , he e i being g ided a l a familia men al m del hei i al ld. S n nl i he a h can a a em e n an ed i em b in he ame a ha a eal life bin can be filled and em ied la e , i mean if h me hing b mi ake can ge back in he e and e ie e i if need . S hen me a h make c m le i acce ible a in hi ca e, i infl ence men al m del , e' e eeing he de c i i e le eall la ing he f ef n . S a me a h hich i de igned de c ibe i all ab making l gical and ng c nnec i n be een diffe en hing and iding hi ah-ha m men f cla i he e . B ha being aid, h me ca e me a h d e n' feel ima il de c i i e. The c nnec i n ha e' e making be een ha ing h ical ace and deli e f h me ca e i n' aigh and l gical a in he e am le f he a h can. S le ' c n in e n and ee if e can l ca e me a h in he le . S he c ea i e le f me a h e ee in a c mm n de ign k h ac i i . S a l f e le in he a dience ill ha e ed a allel ld a a a hel hem el e and he ef ame a blem he ' e in e e ed in. S le ' a ha e' e king n ede igning he e e ience f e i emen lanning. We migh be a ked hink ab ha e can lea n f m he ld f agile jec managemen and if e a e a ked ha e i n, e' e e en iall being a ked ef ame he e e ience hich i e nal, d me ic, and n c ed ne hich i c llab a i e, c a e, and b il a nd i al . S e can in e iga e he link be een he e ld and ha i he ac f c ea ing me a h . S idea c me f hi . Wha if e le had e i h hei financial lanne , hei GP, a e e en a i e f m he e f nd eflec n h all he la e in me ne' e i emen j ne a e
9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 148 c llab a ing achie e a c mm n g al. Whe he ha ' ef l n , i h ha ef aming a ache like a allel ld c ea e in e e ing e l hen he f ced c nnec i n a en' l gical and afe. S e need c ea e - e need me c ea i e en i n and if e an ge eall inn a i e, e migh c ea ing me a h f m e i emen lanning and a ca . We' e in e e ed kn ha hi i f e le in he a dience. If can hink f me hing e can ake f m he h mble ca an f m h e le e e ience e i emen lanning hen feel f ee d me idea in he cha n Z m. S n ice ha if d ake n hi , i a i h a e i n, i ' an in e nal h gh . I ' a e i n ha a ha i imila ab e i emen and a ca ? If he e' a eam f de igne ge ing a nd hi blem, hen ha e i n migh be a ked l d and hi h h he c ea i e le f me a h a a c n e a i n. S , he ea al he he hing ab he diffe en ia ing f m he de c i i e le f me a h i ha hile ha le f me a h e ne hing c m a e i h an he , he c ea i e le f me a h c ea e me hing ne and be all ed f c n a hi d ne l c ea ed hing. S e ha e me cha e n e hich i nde f l. We didn' eall kn ha e e e g ing ge . S ing he eed , l h and g een , ha lie bel i b ing and iff. T be h ne e h gh i ' 3:30 in he af e n n, e didn' kn h c ea i e e le a e g ing feel b I can ee ha ' n he ca e. G l l nde g nd ma n ee he benefi aigh a a . Wha hink ab he ca , m f he g d ff i hidden like e i emen . S ha e ake he il. The e' hea in he e. Tha ' nde f l. Thank . S he e kind f idea , ha ' he e head en ini iall a
10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 149 ell. Ma be he e g een f he ca , hich indica e he heal h and he i e f he bel , gi e lead hink ab diffe en ign ha e le can l k e he a e f hei n een, m e ab ac f e. Again, ma be ha ' ef l, ma be n , b i ' a hel f l e am le. S g ing back he h gh e e imen i h h me ca e leade , le ' b eak i d n a c ea i e me a h . I ' a king f a c m a i n be een deli e ing ca e e ice in he h me and ha ing a h e i h me ne. The head ffice ha eall bec me a h e-ma e, f . And he f c i n a ne - a hi d ne l c ea ed image f hi hich i he cene in hich all he e ac la hei le in a ef amed e ing. S im an l , he en ial f c n e a i n i he e. Wha ld i mean f he n i n f c me e e ience if e m ed in a eam f c a e i . H and hen ld he c me ch e be f ced in e ac i h h e e le? B ill, f , he c ea i e le f me a h al ne d e n' feel i e en gh n eflec ing n he f he a e m beca e hile he c ea i e le f me a h d e c ea e a c n e a i n, i ' a c n e a i n f ha if , f ha c ld be and i i n. We f nd me a h effec i e beca e i c ea ed c n e a i n f change , h d e m e a d hi i i n ge he . And hi i a eall im an in f he de ign leade h i faced i h a egic e a i n challenge . O a ge ec gni i n f m leade hi f he le f de ign mind e and h m e h li ic nde anding f de ign c ld infl ence c me e e ience in ne and f nd a . The de ign leade , i ' n en gh c ea e he i i n. The leg k f e a i n i in facili a ing and infl encing a c n e a i n a nd h ha i i n i achie ed. Thi i he e he e a i e le f me a h e in. The maj a in hich he e a i e le f me a h i b gh he f n i h gh , hich in l e cha ac e and ac i n. S
11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 150 c ea e he em i nal e n e f e le hen he d en in me a h and me ne in a i b in and di and in e he c me ' life. B hi i a a ic la kind f beca e nlike he ie e f en ell a de igne , he cen al cha ac e he e a en' he c me . The cen al ac , he cha ac e i h agenc and ch ice in hi a e, in fac , e le in he b ine . And hi i im an beca e i all e le e in ide he ld he me a h ha c ea ed, ee hem el e in i and hei n le in lling d n ba ie make hi ld eal. Once in ide hi ld, e can h a di c i n ab he diffe ence be een he c en ld and he ne ne. We can a k h i hi ne ld - h d e hi ne ld n e e i ? We can al a k h can e change he c en ld c ea e he ne ne? I ' in hi a ha me a h ge alking ab change. S , ha ' j ne fa i h me a h . Af e ec gni ing he e f he de c i i e and c ea i e le e' e been able bec me m ch m e in en i nal ab ele a ing he e a i e le f me a h challenge a a eg and he a e did hi a a eengaging i h me a h gene all . S a ing i h a im le a a ene and ning in he ab l e e a i ene f me a h in e e da li e . Me a h i e e he e in de ign. Pe le f m diffe en backg nd ill b ing hei n c nnec i n me a h . F J in i ' ill a i n and f me i ' li e a e. O he ill be c mm nica i n de ign and n. Think ab he me a h el n in n de ign ac ice and e amine hem f m a de c i i e and c ea i e e ec i e. Q e i n h can add in i e e le i h he e change he gani a i n in a ne ld and a k elf h a e a ing c n e a i n ab change? Thank f ha ing .