Enough with the evangelism, let’s make a deal!

UXINDIA2019: India's biggest international conference on User Experience Design which is being celebrated on Sep 9, 10 & 11 at Novotel HICC, Hyderabad.
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Transcript

2. ENOUGH WITH EVANGELISM Let’s Make A Deal Malini Rao Kronos Incorporated USA Director, User Experience
3. UX Trajectory THE Embellishment Usability Value addition Value creation
4. UX TEAMS Continue Struggling to influence decisions around product delivery.
5. DOES OUR WORK EVEN MATTER?
6. WE’VE BECOME UX Evangelists But no one seems to listen.
7. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO it today SCHEDULE a time to do it DELEGATE it to someone else ELIMINATE stop doing this
8. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
9. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
10. THE Eisenhower Matrix URGENT NOT URGENT NOT IMPORTANT IMPORTANT DO SCHEDULE DELEGATE ELIMINATE it today a time to do it it to someone else stop doing this Most UX projects Evangelism Posters Pretty PPT Decks Demo-ware
11. THE MECHANICS OF INFLUENCE
12. WHAT ARE WE TRYING TO Influence FORMAL ASPECTS OF THE ORGANIZATION INSIDE YOUR WORK GROUP INSIDE Informal OUTSIDE Informal OUTSIDE YOUR WORK GROUP INFORMAL ASPECTS OF THE ORGANIZATION https://kilmanndiagnostics.com/assessments/kilmann-covin-organizational-influence-survey/
13. ACCEPT INFLUENCE CONTROL https://www.mastermind.co.nz/resources-free-stuff/blog/sales/expand-your-influence/ Change, Constraints Actions, Attitude Perceptions, Decisions SPHERES OF Influence
14. CONTROL https://www.mastermind.co.nz/resources-free-stuff/blog/sales/expand-your-influence/ INFLUENCE ACCEPT HOW CAN YOU SUCCESSFULLY Expand Your Influence
15. TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION THE Trust Equation
16. DESIGN DOES NOT SELF ADVOCATE
17. WHY DO WE SCORE HIGH ON SELF-ORIENTATION
18. DESIGN IS AN AFTERTHOUGHT TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION
19. BUSINESSES WANT FAST RETURNS TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION
20. MOST ORGANIZATIONS ARE ENGINEERING DRIVEN TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION
21. UX DESIGNERS ARE USER’S SUPERHEROES TRUST CREDIBILITY RELIABILITY INTIMACY SELF ORIENTATION
22. CAN WE STAY AUTHENTIC?
23. YES WE CAN With Our Own Skillset
24. DESIGNERS ARE MASTERS OF Influencing Behavior We can make the user feel at home.
25. MENTAL SHIFT 1 Design for the Users Measure for the Business
26. MENTAL SHIFT 1 Design for the Users Measure for the Business
27. DESIGN STARTS WITH EMPATHY We are experts at designing for the user.
28. YET WE GLOSS OVER THE BUSINESS
29. INCREASE THE Awareness of the Business
30. FOCUS EXPANSION UX Customer Drivers Desirability Technology Drivers Feasibility Business Drivers Viability
31. EXPANSION UX Customer Drivers Desirability Technology Drivers Feasibility Business Drivers Viability Organization Context FOCUS
33. MENTAL SHIFT 1 Design for the Users Measure for the Business
34. ITERATIVE DESIGN THROUGH Usability Testing
35. CASE STUDY Acquia Lift The product had been failing for over a year. A plan was setup to monitor every aspect.
36. QUARTERLY STUDY Acquia Lift GOAL Eliminate UX pain of customers adopting and using Lift METRICS • Number of Assists ( usability + cognitive assists ) • Task Completion Rate • Time to Task
38. COMPARING METRICS We showed positive trends.
39. MENTAL SHIFT 2 Focus on the Outcomes Over Process
40. AGILE PROCESS + DESIGN PROCESS OVERLAP NEW IDEAS EXPLORE BUILD IT LEAN UX C U S T O M E R E X P E R I E N C E PAIN POINT RESOLVE
42. MENTAL SHIFT 3 Package Design Artifacts for Influence
43. MAKE DESIGN VISIBLE
44. MENTAL SHIFT 4 Use Design for the Service of All
45. DESIGN THINKING TO SOLVE Business and Team Problems
46. LET’S MAKE A DEAL Chief Takeaways INFLUENCE UX Teams can Influence their organizations irrespective of structure. TRUST The Trust Equation provide a tangible framework to maximize this influence. PRAGMATIC PROCESS The Creative Design Process is missing pragmatic pieces of organization context to deliver design for maximum influence.
47. INFLUENCE HAS A Domino Effect Designers should identify the first piece of influence and build on that rather than taking an All-or-Nothing approach.
48. Malini Rao Kronos Incorporated USA Director, User Experience @malinitweets /malinirao ENOUGH WITH EVANGELISM, LET’S MAKE A DEAL Questions?