Game theory for promoting strategic human interactions to create designs that matter

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Transcript

2. © Jeff and Lubna LubnaThabseem and JefferyDernbach Game theory for promoting strategic human interactions to create meaningful designs
3. © Jeff and Lubna The Ultimatum game $ Have 1 Lakh Offer You 20,000
4. © Jeff and Lubna What is game theory and how is it applied to professional and social situations? How we as designers can gain agency through applying game theory strategies? How we as designers can use our agency and reputation to influence desirable and positive outcomes within the organizations we represent 1 2 3 Takeaways
5. © Jeff and Lubna The study of mathematical models of strategic interaction between rational decision-makers What is Game Theory?
6. © Jeff and Lubna The study of mathematical models of strategic interaction between What is Behavioral Game Theory? rational decision-makers IR Analyze emotions, mistakes, limited foresight, doubts about how smart their opponents are, and their ability to learn and adapt cognitively.
7. © Jeff and Lubna Say Hello to our rational decision makers! Or, are they? Coordination Assurance Design Advocacy Ultimatum Bargaining Charitable Giving Cooperative Equilibrium Prisoners Dilemma
8. © Jeff and Lubna Games which everyone subscribes to the same rules and the outcome is for at least one player to win. Games which have no rules, no concept of winning, and most critically, no end Finite: Infinite: Two Types of Games
9. © Jeff and Lubna Cooperative Equilibrium Prisoners Dilemma
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11. © Jeff and Lubna
12. © Jeff and Lubna Remain Silent Confess Remain Silent Confess 1 Year 3 Years FREE! 10 Yrs 10 Yrs FREE!
13. © Jeff and Lubna Remain Silent Confess Remain Silent Confess 1 Year 3 Years FREE! 10 Yrs 10 Yrs FREE!
14. © Jeff and Lubna When a player or individual chooses one of his two preferences but not mix them. The only decision if it is one and done Or if it is the dominant strategy (best chance for success) Pure Strategy
15. © Jeff and Lubna The optimal outcome of a game is one where a player has no incentive to deviate from their chosen strategy after considering an opponent's choice Nash Equilibrium
16. © Jeff and Lubna 0 0 0 -1 1 -1 -1 1 1 3 x 3 Mixed Strategy Game
17. © Jeff and Lubna Ultimatum Bargaining Charitable Giving
18. © Jeff and Lubna Total Pot: I LAKH 20000 20000
19. © Jeff and Lubna Why would we offer you money an opportunity? Player 1
20. © Jeff and Lubna Player 2
21. © Jeff and Lubna Who is Your Opponent?
22. © Jeff and Lubna Who is Your Opponent?
23. © Jeff and Lubna Who is Your Opponent?
24. © Jeff and Lubna What if your payoff was more?
25. © Jeff and Lubna 40% 50% 70%
26. © Jeff and Lubna COUNTER PROPOSAL!! YOU!!!!
27. © Jeff and Lubna
28. © Jeff and Lubna
29. © Jeff and Lubna Neuroscientists increasingly find that an aggregate decision making process in the brain synthesizes all available information into one single number. (Parker and Newsome, 1998, Schall and Thompson 1999, Glimcher 2003)
30. © Jeff and Lubna Player chooses either of their pure strategies with some probability to gain an advantage. Utilized when there are multiple rounds of play Reputation building (leverage, bargaining power) Mixed Strategy
31. © Jeff and Lubna
32. © Jeff and Lubna Coordination Assurance Design Advocacy
33. © Jeff and Lubna 5,5 1,1 1,0 0,1 Safe Safe Risky Risky Stag Hunt SRK
34. © Jeff and Lubna We as UX professionals understand... Human- centered design and design thinking 1 Doing the right kind of research 2 Apply environmental and psychological dimensions 3
35. © Jeff and Lubna How many of you find it difficult to persuade others to your ideas?
36. © Jeff and Lubna How many of you find it difficult to persuade others to your DESIGN ideas?
37. © Jeff and Lubna Why is it so hard to demonstrate the importance of good and ethical design to our stakeholders and colleagues?
38. © Jeff and Lubna WRONG
39. © Jeff and Lubna What are the other person's motivations? Are they rational motivations? Who made you the arbitrator of logic? 1 2 3
40. © Jeff and Lubna Easy target to ignore… Friends… You will always be explaining design!
41. © Jeff and Lubna Don't have time or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Tell them you know best Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier Designers and Frenemies 0 0 0 0 0 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
42. © Jeff and Lubna Designers and Frenemies Don't have time or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Tell them you know best Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 0 0 0 0 0 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
43. © Jeff and Lubna Designers and Frenemies Don't have time or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
44. © Jeff and Lubna Designers and Frenemies Don't have time or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
45. © Jeff and Lubna Designers and Frenemies Don't have time or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
46. © Jeff and Lubna Designers and Frenemies Don't have time or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
47. © Jeff and Lubna Too much theorization based on introspection and assumption, not on observation. Know It All SOAP
48. © Jeff and Lubna Books of interest/further info
49. © Jeff and Lubna https://bit.ly/2JPDIAe Jeff's LinkedIn: Join the conversation: Gametheoryux@slack.com "Each player must accept the cards life deals him or her. But once they are in hand, he or she alone must decide how to play the cards in order to win the game." Voltaire Questions And Thank You! https://www.linkedin.com/in/lu bna-thabseem-64299785/ Lubna's LinkedIn: