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Game theory for promoting strategic human interactions to create designs that matter

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 25, 2019

Game theory for promoting strategic human interactions to create designs that matter

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D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

October 25, 2019
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  1. None
  2. © Jeff and Lubna LubnaThabseem and JefferyDernbach Game theory for

    promoting strategic human interactions to create meaningful designs
  3. © Jeff and Lubna The Ultimatum game $ Have 1

    Lakh Offer You 20,000
  4. © Jeff and Lubna What is game theory and how

    is it applied to professional and social situations? How we as designers can gain agency through applying game theory strategies? How we as designers can use our agency and reputation to influence desirable and positive outcomes within the organizations we represent 1 2 3 Takeaways
  5. © Jeff and Lubna The study of mathematical models of

    strategic interaction between rational decision-makers What is Game Theory?
  6. © Jeff and Lubna The study of mathematical models of

    strategic interaction between What is Behavioral Game Theory? rational decision-makers IR Analyze emotions, mistakes, limited foresight, doubts about how smart their opponents are, and their ability to learn and adapt cognitively.
  7. © Jeff and Lubna Say Hello to our rational decision

    makers! Or, are they? Coordination Assurance Design Advocacy Ultimatum Bargaining Charitable Giving Cooperative Equilibrium Prisoners Dilemma
  8. © Jeff and Lubna Games which everyone subscribes to the

    same rules and the outcome is for at least one player to win. Games which have no rules, no concept of winning, and most critically, no end Finite: Infinite: Two Types of Games
  9. © Jeff and Lubna Cooperative Equilibrium Prisoners Dilemma

  10. © Jeff and Lubna

  11. © Jeff and Lubna

  12. © Jeff and Lubna Remain Silent Confess Remain Silent Confess

    1 Year 3 Years FREE! 10 Yrs 10 Yrs FREE!
  13. © Jeff and Lubna Remain Silent Confess Remain Silent Confess

    1 Year 3 Years FREE! 10 Yrs 10 Yrs FREE!
  14. © Jeff and Lubna When a player or individual chooses

    one of his two preferences but not mix them. The only decision if it is one and done Or if it is the dominant strategy (best chance for success) Pure Strategy
  15. © Jeff and Lubna The optimal outcome of a game

    is one where a player has no incentive to deviate from their chosen strategy after considering an opponent's choice Nash Equilibrium
  16. © Jeff and Lubna 0 0 0 -1 1 -1

    -1 1 1 3 x 3 Mixed Strategy Game
  17. © Jeff and Lubna Ultimatum Bargaining Charitable Giving

  18. © Jeff and Lubna Total Pot: I LAKH 20000 20000

  19. © Jeff and Lubna Why would we offer you money

    an opportunity? Player 1
  20. © Jeff and Lubna Player 2

  21. © Jeff and Lubna Who is Your Opponent?

  22. © Jeff and Lubna Who is Your Opponent?

  23. © Jeff and Lubna Who is Your Opponent?

  24. © Jeff and Lubna What if your payoff was more?

  25. © Jeff and Lubna 40% 50% 70%

  26. © Jeff and Lubna COUNTER PROPOSAL!! YOU!!!!

  27. © Jeff and Lubna

  28. © Jeff and Lubna

  29. © Jeff and Lubna Neuroscientists increasingly find that an aggregate

    decision making process in the brain synthesizes all available information into one single number. (Parker and Newsome, 1998, Schall and Thompson 1999, Glimcher 2003)
  30. © Jeff and Lubna Player chooses either of their pure

    strategies with some probability to gain an advantage. Utilized when there are multiple rounds of play Reputation building (leverage, bargaining power) Mixed Strategy
  31. © Jeff and Lubna

  32. © Jeff and Lubna Coordination Assurance Design Advocacy

  33. © Jeff and Lubna 5,5 1,1 1,0 0,1 Safe Safe

    Risky Risky Stag Hunt SRK
  34. © Jeff and Lubna We as UX professionals understand... Human-

    centered design and design thinking 1 Doing the right kind of research 2 Apply environmental and psychological dimensions 3
  35. © Jeff and Lubna How many of you find it

    difficult to persuade others to your ideas?
  36. © Jeff and Lubna How many of you find it

    difficult to persuade others to your DESIGN ideas?
  37. © Jeff and Lubna Why is it so hard to

    demonstrate the importance of good and ethical design to our stakeholders and colleagues?
  38. © Jeff and Lubna WRONG

  39. © Jeff and Lubna What are the other person's motivations?

    Are they rational motivations? Who made you the arbitrator of logic? 1 2 3
  40. © Jeff and Lubna Easy target to ignore… Friends… You

    will always be explaining design!
  41. © Jeff and Lubna Don't have time or money Easy

    to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Tell them you know best Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier Designers and Frenemies 0 0 0 0 0 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
  42. © Jeff and Lubna Designers and Frenemies Don't have time

    or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Tell them you know best Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 0 0 0 0 0 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
  43. © Jeff and Lubna Designers and Frenemies Don't have time

    or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
  44. © Jeff and Lubna Designers and Frenemies Don't have time

    or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
  45. © Jeff and Lubna Designers and Frenemies Don't have time

    or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
  46. © Jeff and Lubna Designers and Frenemies Don't have time

    or money Easy to ignore Explore with questions Don’t care about design. Doesn’t change my salary, bonus, standing Customer has to use our product Use their language Explain benefits of design to them Build your reputation first Find a champion, build a coalition That ‘design’ is harder, this 'design' is easier 5 1 1 0 2 1 0 2 1 2 5 5 8 1 5 5 2 5 2 5 5 1 5 3 8
  47. © Jeff and Lubna Too much theorization based on introspection

    and assumption, not on observation. Know It All SOAP
  48. © Jeff and Lubna Books of interest/further info

  49. © Jeff and Lubna https://bit.ly/2JPDIAe Jeff's LinkedIn: Join the conversation:

    Gametheoryux@slack.com "Each player must accept the cards life deals him or her. But once they are in hand, he or she alone must decide how to play the cards in order to win the game." Voltaire Questions And Thank You! https://www.linkedin.com/in/lu bna-thabseem-64299785/ Lubna's LinkedIn: