UX14 - Usability In Mobile APPS For Emerging Markets - Analysis To Execution (Anvita Bajpai)

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October 10, 2014

UX14 - Usability In Mobile APPS For Emerging Markets - Analysis To Execution (Anvita Bajpai)

The talk focuses on analysing Usability in s/w products in general, than pertaining to mobile APPS, and further defining focus/need of APPS for emerging markets.

The sectors focused for illustrations in the presentation are - Educational, Financial and Agricultural - in the context of emerging markets across the globe.
After understanding the market needs and associated developments, it would also briefly touch upon concepts like SMAC, Design Thinking and Captology in the context of achieving usability in the related mobile and/or SMART devices.

A few of the examples to be covered during the presentation - defining user-need | usability - in mobile apps - for the growing emerging markets - using high technology - are following -
1. Vodafone m-paisa [in Finance]
2. Digital Mandi, and vKVK - Voice Krishi Vigyan Kendra [in Agricultural sector]
3. Aptus [in Educational sector]

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uxindia

October 10, 2014
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