UX14 - Usability In Mobile APPS For Emerging Markets - Analysis To Execution (Anvita Bajpai)

The talk focuses on analysing Usability in s/w products in general, than pertaining to mobile APPS, and further defining focus/need of APPS for emerging markets.

The sectors focused for illustrations in the presentation are - Educational, Financial and Agricultural - in the context of emerging markets across the globe.
After understanding the market needs and associated developments, it would also briefly touch upon concepts like SMAC, Design Thinking and Captology in the context of achieving usability in the related mobile and/or SMART devices.

A few of the examples to be covered during the presentation - defining user-need | usability - in mobile apps - for the growing emerging markets - using high technology - are following -
1. Vodafone m-paisa [in Finance]
2. Digital Mandi, and vKVK - Voice Krishi Vigyan Kendra [in Agricultural sector]
3. Aptus [in Educational sector]

Transcript

1. Title - “Usability in Mobile APPS for emerging markets - Analysis to Execution"! ! ! Abstract! ! The talk focuses on analysing Usability in s/w products in general, than pertaining to mobile APPS, and further defining focus/need of APPS for emerging markets. It introduces related ISO standards to emphasise the need of defining usability for a successful s/w product. It would also briefly touch upon concepts like SMAC, Design Thinking and Captology in the context of achieving usability in the context of mobile and/or SMART devices.! ! ! Outline! ! 1. Define product usability! 2. Generic example of usability/missed-usability in popular/failed products, respectively! 3. Usability measures in system/software product quality - mention of related ISO standards! 4. SMAC - a brief introduction! 5. Usability in Mobile context ! 1. Generic success stories! 2. Examples of mobiles apps done for emerging markets - focusing on Educational, Finance and Agricultural sectors! 6. Practices, analysis and research to understand and achieve usability in a product! 7. Brief introduction of Captology - a method to define user behavior in the context of SMART devices! ! ! More Details (NEW!!)! ! A few of the examples to be covered during the presentation - defining user-need | usability - in mobile apps - for the growing emerging markets - using high technology - are following - ! 1. Vodafone m-paisa [in Finance] ! 2. Digital Mandi, and vKVK - Voice Krishi Vigyan Kendra [in Agricultural sector] ! 3. Aptus [in Educational sector]! 4. [etc., - as a few more examples are to be added]