UX14 - Visual Exploration – People As Metaphors (Nachiket Vinay)

This is a unique project of visual exploration of people in order to understand them beyond their physical contours and bring about an essence of their personality through symbols and metaphors. Man has spoken through the language of symbols from the beginning of time, recording strong feelings and impressions through myriad symbols in religion, art, poetry or spirituality. They possess specific connotations beyond the obvious meanings...

To take this means of communication forward in the area of understanding people (users) can open up many horizons in the area of design. What if a persona of a consistent achiever with high aspiration be represented as a shining medal and its ribbon as wings. This sort of depiction may bear no physical resemblance to a man per say, but it catches the nerve of the personality of the user type and this kind of image may be immensely useful while designing a product for such user type.

This project covers 15 personalities and each of them have been modeled with a visual that is intimate and intrinsic to their being, far away from physical attributes..

This compilation is expected to be a part of the book, to be launched this year...

Transcript

1. Visual Exploration – People as Metaphors
   Nachiket Vinaya
   UX Specialist, SAP Labs, Bangalore
   nachiket.vinaya@sap.com
   +91 9731887290
   

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2. Please Note:
   I am not sharing any of the visuals in the deck as per the bindings of my contract
   with the Publisher.
   I will be able to publicly share the information only after the launch of the book
   in the month of September 2014.
   

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3. About the project:
   This is a unique project of visual exploration of people in order to understand them
   beyond their physical contours and bring about an essence of their personality through
   symbols and metaphors. Man has spoken through the language of symbols from the
   beginning of time, recording strong feelings and impressions through myriad symbols in
   religion, art, poetry or spirituality. They possess specific connotations beyond the
   obvious meanings...
   To take this means of communication forward in the area of understanding people
   (users) can open up many horizons in the area of design. What if a persona of a
   consistent achiever with high aspiration be represented as a shining medal and its ribbon
   as wings. This sort of depiction may bear no physical resemblance to a man per say, but
   it catches the nerve of the personality of the user type and this kind of image may be
   immensely useful while designing a product for such user type.
   This project covers 15 personalities and each of them have been modeled with a visual
   that is intimate and intrinsic to their being, far away from physical attributes..
   This compilation is expected to be a part of the book, to be launched this year...
   

   View Slide

4. Objective the project:
   • To understand users beyond personas
   • To represent & complement persona with an appropriate symbol and metaphor that
   bears a deeper, intimate and intrinsic connection with the personality
   • Open up horizons in the area of user-study and design with different techniques and
   methods
   

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5. Person 1 to 15:
   (Divided in 15 slides)
   Components of the each of the slide:
   1. Visual
   2. Short Story
   3. Reasoning behind specific visual representation
   

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6. Thank you
   nachiket.vinaya@sap.com
   +91 9731887290
   

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