UXINDIA17 - Design for social impact

Design for social impact

Transcript

2. QUICKSAND at UX India 2017 Design for Social Impact Case Studies
3. QUICKSAND CASE STUDY #1 How can we re-design a failing but critical public and community sanitation services model? SPONSOR: The Bill & Melinda Gates Foundation (USA) PARTNERS: Jameel Abdul Poverty Action Lab, Bhubaneswar and Cuttack Municipal Corporations SCOPE OF SERVICES: Ethnographic Research, Project Management, Design Strategy
4. Challenge
5. CHALLENGE With over 600 million people lacking access to basic sanitation in India, public services have been a failure and being abandoned as planned infrastructure by urban local bodies. Yet public and community sanitation in urban centres is a critical component in realising the vision of “toilet for each household”. Quicksand was commissioned by BMGF to understand behavioural, economic and supply side factors that lead to poor uptake of sanitation services and design an alternate model. Case Study | THE BILL & MELINDA GATES FOUNDATION
6. Case Study | THE BILL & MELINDA GATES FOUNDATION
7. Approach
8. FOUNDATIONAL ETHNOGRAPHIC RESEARCH Quicksand’s investigation of the topic started by understanding context, behaviours, and environments through an ethnographic enquiry in about thirty slums across five big urban centres (Delhi, Mumbai, Bangalore, Ahmedabad, Pune). Case Study | THE BILL & MELINDA GATES FOUNDATION Data visualisation of slum typologies
9. KEY BEHAVIOURAL INSIGHTS The research data was synthesised to identify key consumer insights that explained behaviours of specific user groups and how that impacts their sanitation habits.
10. Privacy & Safety Typical design of community and public toilets violates basic tenets of gender sensitivity. Menstrual Waste Management As a user group that is most directly impacted by dysfunctional sanitation services, women’s needs have to be prioritised. Operations and Maintenance A poorly structured business and operating model brings into question basic sustainability of paid services. Case Study | THE BILL & MELINDA GATES FOUNDATION
11. www.pottyproject.in Quicksand published an open knowledge resource for the community of practitioners capturing the unique user-centered challenges of community and public sanitation in India.
12. IDEATION AND EXPLORING POTENTIAL SOLUTIONS In collaboration with a range of experts - architecture, communication, behaviour change, government and business - Quicksand developed a set of solutions and scenarios that addressed the problems identified. Case Study | THE BILL & MELINDA GATES FOUNDATION
13. Project Sammaan | Dignity & Respect The year-long research and concept design study paved the way for an urban sanitation infrastructure project designed with rigorous impact evaluation in mind.
14. MULTI-STAKEHOLDER CONSORTIUM A project consortium was formed comprising of design specialists, project management consultancy, urban local bodies, research agency and funder to design and implement 120 community toilet blocks across Bhubaneswar and Cuttack over a 5 year period. • Business Modeling • Rigorous Impact Evaluation & Ongoing Monitoring • Community Mobilization Bill & Melinda Gates Foundation Quicksand Design Studio Jameel Abdul Poverty Action Lab • Technical Assistance Funding • Partial Financial Support for Construction • Hardware Innovations (architecture, sewage management, product design) • Software Innovations (operations & maintenace, communication, community engagement) • Partial Financial Support for Construction • Project Implementation (tendering, construction, project management) Bhubaneshwar + Cuttack Municipal Corporation Case Study | THE BILL & MELINDA GATES FOUNDATION
15. Resolution
16. COMMUNITY & PUBLIC TOILET DESIGN A completely re-imagined community and public toilet model was tendered comprising of design innovations cutting across architecture, branding, communication, signage, operations and maintenance and business model Case Study | THE BILL & MELINDA GATES FOUNDATION
17. QUICKSAND CASE STUDY #2 How can the plastic bag waste problem in Cambodia be tackled? SPONSOR: European Union PARTNERS: Fondazione ACRA-CCS (Italy), Ministry of Environment, Kingdom of Cambodia YEAR: 2015-2016 SCOPE OF SERVICES: Design Research & Strategy, Concept Development, Pilot Implementation
18. Challenge
19. CHALLENGE Cambodia is one of the fastest growing economies in the region. A large informal sector has contributed to reported unemployment rates of less than 1%. The flip side is the growing dependence on plastic bags as means of doing business, which in turn has led to littered streets and bags clogging the urban waste management infrastructure. The project to reduce plastic bag waste in major cities of Cambodia had three critical components - a) design of a product or system that could reduce plastic bag consumption; b) behaviour change campaign motivating citizens to adopt the new alternative; and c) advocacy to inform appropriate public policy measures. Quicksand was commissioned to lead the design track. 19 Case Study | ACRA & EU
20. Case Study | ACRA & EU
21. Approach
22. GLOBAL LANDSCAPE REVIEW A global review of policy measures and alternatives ecosystem to control plastic bag waste revealed several lacunae in merely replicating the often cited mechanisms for minimising plastic use. Case Study | ACRA & EU
23. CONTEXTUAL IMMERSION AND UNDERSTANDING An extended ethnography phase across major cities in Cambodia documented the prolific use of plastic bags, mapped the waste management system and policy frameworks being developed by the Government.
24. Case Study | ACRA & EU L: Plastic bags are ubiquitously used in street commerce R: The proliferation of plastic use has led to several wasteful behaviours
25. QUALIFYING IMPACT Through expert consultations, ethnograpy and secondary data collection, Quicksand identified six major areas of use which have a direct, negative environmental and health impact through plastic over-use. Case Study | ACRA & EU
26. Case Study | ACRA & EU PROTOTYPING & TESTING Quicksand prototyped and tested a range of solutions to reduce, recycle and reuse plastic bags in order to ascertain consumer acceptability, potential for behaviour change, and a business model for sustainability.
27. Resolution
28. PILOT IMPLEMENTATION The final solution targeted wet markets as one of the biggest consumption points of plastic bags. A new market bag system was designed that encouraged users to consolidate their purchases into a few large plastic bags instead of carrying several smaller ones - a behaviour change that could bring down total plastic use by weight by as much as 50%. Case Study | ACRA & EU
29. Case Study | ACRA & EU IMPLEMENTATION AT SCALE A successful pilot implementation paved the way for a scaled up roll out across major wet markets in Phnom Penh, Siem Reap and Sihanoukville and comprised of: a) mass media TV campaign complemented by a comprehensive training and activation program on the ground ; b) design, production and supply of the new, large bags through established resellers and c) policy measures that bans use of small plastic bags thereby making a stronger case for the new initiative.
30. Case Study | ACRA & EU
31. QUICKSAND CASE STUDY #3 How can we design a digital experience to improve children’s literacy? SPONSOR: Worldreader (USA & Spain) PARTNER: Center for Knowledge Studies SCOPE OF SERVICES: Ethnographic Research, Design Strategy, UX Design
32. Challenge
33. CHALLENGE Literacy is transformative: it increases earning potential, decreases inequality, improves health outcomes and breaks the cycle of poverty. Yet there are 740 million illiterate people in this world and 250 million children of primary school age who lack basic reading and writing skills. Books are necessary for the development of these skills, and still a larger percentage of schools in countries like India have few or no textbooks at all. Quicksand was commissioned to understand the user experience of existing customers of a digital learning tool and design an alternate, improved model for increased adoption and use. Case Study | WORLDREADER
34. Approach
35. FOUNDATIONAL ETHNOGRAPHIC RESEARCH Quicksand’s investigation of the topic started by understanding user context and experiences through ethnographic research in communities across Delhi. Case Study | WORLDREADER
36. KEY BEHAVIOURAL INSIGHTS Consumer insights that emerged from the foundational research were critical in framing a way forward for improving the UX of the learning tool.
37. Connection Current design lacks a clear personal connection for users, which negatively impacts engagement and sustained use. Learning Path Stories featured on the learning tool are seemingly stand-alone and lack a clear path from one title to another. Storytelling UX The learner is largely a passive consumer of information in the current design, though opportunities exist to increase engagement. Case Study | WORLDREADER
38. IDEATION AND EXPLORING POTENTIAL SOLUTIONS Through a thorough investigation of UX design principles and in collaboration with subject matter experts, Quicksand developed a set of potential use scenarios and strategies to address the emergent challenges. Case Study | WORLDREADER
39. Resolution
40. LEARNING TOOL/APP RE-DESIGN At this stage of the engagement Quicksand is in the process of reimagining the UX and UI of the application. The redesigned application will be supported with insights around behaviour change and adoption, and programmatic tools that will help partners directly engage with parents, teachers and other relevant stakeholders. Case Study | WORLDREADER