Upgrade to Pro — share decks privately, control downloads, hide ads and more …

What's in It for Me? (Anvita Bajpai)

uxindia
October 25, 2013

What's in It for Me? (Anvita Bajpai)

"What's in It for Me?" is the factor that a customer looks for before making a purchase decision. The usability factor can be rational or emotion – but customer has to see it. The need is obvious, but the question is how do we do it. The answer lies in understanding BJ Fogg's behavior model. In a nutshell, three factors have to come together for users to show any desired behavior: motivation to do something, ability to do it and a well-placed trigger that offers them the moment of converting potential into kinetic interaction.

uxindia

October 25, 2013
Tweet

More Decks by uxindia

Other Decks in Design

Transcript

  1. AnvitaBajpai, UXINDIA13 Conference Presentation

  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. None
  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None
  16. None