Rise of the DEO, Leadership by Design / Maria Giudice (EDGE 2015)

The DEO (or Design Executive Officer) looks at every business challenge as a design problem, solvable with the right mix of imagination and metrics. Rise of the DEO explores the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems. In the ever-increasingly complex and globally connected business world, creativity has become the number one driver of economic growth.

This conversation will focus on techniques, tactics and intuitions that can help people become stronger leaders within their own organizations as well as the business world and beyond. Learn how you can uncover your own skills to build, revive, or reinvent the next generation of great companies.

Transcript

1. INNOVATION STARTS AT THE TOP DEO THE RISE of the @MGIUDICE MARIA GIUDICE #DEO
2. WHO ARE YOU? WHAT DO YOU DO? HUG IT OUT.
3. Treat people equally
7. Designer CEO
9. RAY ANDERSON JACQUELINE NOVOGRATZ VALERIE CASEY RICHARD TEERLINK JOHANNA SIGUROARDOTTIR YVON CHOUINARD CHIP CONLEY EMILY PILLOTON BILL CLINTON
10. DEO –noun 1. a person who possesses hybrid skills of a strategic business executive and a creative, problem solving designer. 2. a person who puts the importance of design at the center of the company. 3. a person who is a catalyst for transformation and the agent of cultural change.
11. Jacqueline Novogratz Acumen Fund
12. Agents of change that disrupt the status quo Complex problem-solvers and systems thinkers Create relevant and meaningful experiences for people and communities Embrace risk Driven by curiosity, imagination and intuition
13. GSD
14. CREATIVITY IS #1! \o/
15. Photo credit: Designers Fund
16. $879 MILLION \o/
17. $5.4 BILLION \o/
18. 10% \o/
19. 80% \o/
20. WTF!
21. WTF! 1 in 4
22. WTF! 75%
23. WTF! CREATIVE = STRONG /
24. Photo credit: Nick Bastian, Tempe, Arizona Photo credit: Al Jazeera English Photo credit: Al Jazeera English Photo credit: Beacon Radio Photo credit: Beacon Radio
25. Photo credit: Stan Honda
26. Johanna Siguroardottir Prime Minister of Iceland
27. DEO toolkit How to build the next generation of creative leaders 7
28. Design is an active verb Change your mindset about design and designers Text 1.
29. co-create participate observe facilitate listen communicate ideate reinvent partner negotiate instigate innovate translate Design = Change
30. Emily Pilloton Project H
31. People not machines 2.
32. Live in people’s shoes Get your hands dirty Put yourself in the center of the action People not machines
33. People not machines Live in people’s shoes Get your hands dirty Put yourself in the center of the action
34. People not machines Live in people’s shoes Get your hands dirty Put yourself in the center of the action
35. Tony Hsieh CEO, Zappos
36. WE not ME 3.
37. Share the power Everyone is a creative contributor We not me
38. Share the power Everyone is a creative contributor We not me
39. The mission of the Clinton Global Initiative (CGI) is to turn ideas into action. Established in 2005 by President Bill Clinton, CGI convenes a community of global leaders to forge solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 1 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media.
40. Champion creative culture And have fun! 4.
41. Promote positive behavior Encourage creative chaos Make coming to work fun every day Champion creative culture
42. Promote positive behavior Encourage creative chaos Make coming to work fun every day Champion creative culture
43. Promote positive behavior Encourage creative chaos Make coming to work fun every day Champion creative culture
45. Go wide 5.
46. Go topless Change your environment Harness the social power of food Go wide
47. Go topless Change your environment Harness the social power of food Go wide
48. Go topless Change your environment Harness the social power of food Go wide
51. Iterate and evolve Be open to change 6.
52. Solicit feedback continuously Iterate and evolve
53. Lead by example 7. Steven Colbert
54. Chip Conley former CEO, Joie de Vivre
55. Be true to yourself The authentic you
56. 1. Change your mindset 2. People not machines 3. WE not ME 4. Champion creative culture 5. Go wide * 6. Iterate and evolve 7. Lead by example
57. Start right now Lady Gaga
58. Thank You! Contact maria@hotstudio.com twitter: @mgiudice Stay in Touch facebook: hotstudio twitter: @hotstudio @MGIUDICE #DEO