From Onboarding to Value Delivering in iOS

From Onboarding to Value Delivering in iOS

Presented in 3/26 @ GEEK GARAGE iOS vol2
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用自己的講法說明在開發的時候會思考的事情,算是從 AARRR 變形過來的東西。建議可以多了解 Growth 正統的流程,再試著把思考方式套回自己的開發模式。

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Li-Hsuan Chen

March 28, 2017
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  1. From Onboarding to Value Delivering in iOS 2017/03/28 Chen Li-Hsuan

    『᜵⒋
  2. I’m 『᜵⒋ Taiwan, Changhua (҂࿷㙤ఋЋ) iOS Engineer for 4+ years

    Back-end and front-end (RoR, JavaScript, etc.) 쐚쐀쑌 쑃쎦쐐쐾쐁쑌 ଞɿIllustrating, UI Design, UX Design, Video Editing/Effects, Lean, Business Modeling, Growth 쎽쏭쎬쎱
  3. ԿΛ࿩͍͔͍ͨ͠ Onboarding, Value Delivering ͬͯͳʹ ઃܭํ๏ σʔλ͓ಡΉɺௐ੔

  4. ԿΛ࿩͍͔͍ͨ͠

  5. Services are built for deliver values for users 䊬鋔涸

  6. Features are built for deliver values for users 䗍鋔涸 େ͖ͳ੒ޭ͕͍ͭ͘খ͍͞੒ޭ͔Β

  7. ։ൃݱ৔Ͱ࠷લઢͷҰһͱͯ͠ ମݧʹؔ͢Δ͜ͱΛؾ෇͖΍͍͢

  8. Onboarding and Value Delivering

  9. Entry CTA (Call To Action) Value Delivered Onboarding Retention, श׳,

    Growth … ϢʔβʔΛϓϩμΫτʹ ૣ͘׳Εͤ͞ΔͨΊͷϓϩηε ɾͲΜͳόϦϡʔΛఏڙ͍͔ͨ͠ ɾͲ͏΍ͬͨΒɺ఻͑΍͘͢ʹͳΔͷ͔ - (UX) ֤ Feature Take a look on “AARRR funnel” as well
  10. ઃܭํ๏

  11. ઃܭํ๏ Domain Oriented Usability Official Guidelines Some Exceptions

  12. Domain Oriented • Ϣʔβʔͷ • श׳ɺؾʹͳΔ͜ͱ • Learn from the

    belonging domain (؍࡯ɺֶͿ) • ڝۀ • Ξφϩά
  13. Usability • Effectiveness - όϦϡʔ͕ͪΌΜͱ఻͑Δ͔ • Efficiency - ޮ཰తʹόϦϡʔΛ఻͑Δ •

    Safety - ʢةݥͳʣϛεΛ͠ͳ͍Α͏ʹ • Utility - όϦϡʔΛ఻͑ΔͨΊɺద౰ͳػೳ͕͋Δͷ͔ • Learnability - αʔϏε (or features) Λ׳ΕΔͷΛ؆୯ʹͰ͖Δͷ͔ • Memorability - αʔϏε (or features) ͷૢ࡞͕هԱ͠΍͍͢ͷ͔ Interaction Design: Beyond Human-Computer Interaction, 4th Edition
  14. Official Guidelines iOS Human Interface Guidelines https://developer.apple.com/ios/human-interface-guidelines/ ϨΠΞ΢τɺը໘ભҠ … ͳͲ

    ɾɾɾ UIKit User Interface Catalog https://developer.apple.com/library/content/documentation/UserExperience/Conceptual/UIKitUICatalog/ ViewɺUI ύʔπ … ͳͲ
  15. UIPageControl ϖʔδͷมߋ

  16. Some Exceptions • ΋͠΋ɺ Apple ͞Μͷ Guildline Λҧ൓ͪ͠Ό͏ … •

    Ϣʔβʔ͕׳ΕͯΔͳΒେৎ෉ʢ͔ͳʣ • େखاۀͷΞϓϦͷࢀߟՁ஋ • ϦαʔνɺϥʔχϯάίετΛݮΒ͢Α͏ʹ • ΈΜͳ͕׳ΕͯΔ (Yeah!)
  17. σʔλ͓ಡΉɺௐ੔

  18. σʔλ͓ಡΉɺௐ੔ • Using analysis services • GA, Fabric, Mixpanel …

    etc. • ෼ੳ͍ͨ͠ͷૢ࡞ͷ֤εςοϓΛه࿥͠ɺ੒ޭ ཰΍ྲྀࣦ཰ͳͲΛಡΉɻ • UI/UX ɺ Onboarding Λվળ
  19. ͳͥ

  20. ϚωλΠζ Έͳ͞Μͷ͓څྉ

  21. ·ͱΊ • ֤ Feature Λ͍ͭ͘ஈ֊ʹ෼͚Δ • Feature ͷ Value Λఆٛ

    • Entry, Onboarding, CTA, Value Delivered … ͳͲ • Onboarding Λ͏·͍͘͘ͳΒɺ • Retention → श׳ཆ੒ → ϞωλΠζ, Growth … ͳͲ • Domain Knowledge • UI/UX ؔ͢Δ஌ࣝ • ه࿥ɺ෼ੳɺվળࡦग़͢ͷϧʔϓ
  22. ͍͍αʔϏεʹͳΔΑ͏ʹ

  23. ͝੩ௌ͋Γ͕ͱ͏͍͟͝·͢