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The Role of Culture and Context in Multilingual SEO

The Role of Culture and Context in Multilingual SEO

Veruska Anconitano

March 01, 2023

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  1. Barcelona International Search Summit Veruska Anconitano Multilingual SEO and Localization

    PjM Consultant Unlocking Global Reach: Understanding the Vital Role of Culture and Context in Multilingual SEO February 27-28 2023
  2. Did You Know… Billion active internet users worldwide. 4.9 Billions

    of searches a day 8.5 of websites are in English 60% Share of world population that speaks English 16,2%
  3. Relevance Matters: Why People Leave Websites People tend to leave

    a website if the content is not relevant to them Relevance encompasses more than just the topic being covered, it also involves consideration of language and cultural differences Failing to cater to language and cultural nuances can lead to poor user experience and frustration Providing relevant content is crucial for building trust and maintaining user engagement @lacuochina
  4. To effectively reach your target audience, it is crucial to

    understand the purpose behind their search and how their context affects what they are searching for and how they search.
  5. To stand out and capture the attention of your target

    audience, it is essential to offer unique, relevant, and high-quality content that speaks directly to their needs and interests. In THEIR LANGUAGE.
  6. Culture refers to the cumulative deposit of knowledge, experience, beliefs,

    values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and explicit/implicit patterns acquired by a group of people in the course of generations through individual and group striving.
  7. The Power of Original Content Capture and retain audience attention

    Drive traffic and engagement Establish credibility and reputation Support brand differentiation @lacuochina
  8. Search Intent refers to the purpose behind a user's search

    query and the information they are seeking when they type a specific phrase of word into a search engine. It's the reason why a user searches for something, their goal or objective in doing so.
  9. The Value of Explicit Intent Informative à Low Commercial à

    Medium-Low Navigational à High Transational à High
  10. Types of Implicit Search Intent in Different Countries FOMO FEAR

  11. The circumstances, conditions, environment, or background information that surround a

    particular event, situation, or concept. It provides the framework for understanding and interpreting what is happening and how what is happening is shaping the reality in a specific place. In other words, context is the broader setting that shapes the meaning of something, and it can include factors independent from the user. @lacuochina
  12. SEO can give a company entering a new market a

    platform to show support for social and cultural issues. @lacuochina
  13. Societal Rules You 貴殿 あなた 君 お前 Kiden – Very

    formal Anata – Formal Kimi – Informal Omae – Very informal
  14. Specific Local Cultural References "Nobody beats me, because I'm the

    Wiz! I'm the Wiz!" "That is the guy!" "Elaine's in love with the Wiz guy?" —Jerry and George, Seinfeld “The Junk Mail” Episode ?
  15. Linguistically and culturally congruent web contents activate shared schemas for

    people who share the same culture, and, thus, help them to better process contents @lacuochina
  16. Proceed with extreme caution and a hefty dose of sanity.

    If you don't have these in ample supply, continue at your own peril, as the side effects may include a complete lack of profits, a bonfire of your hard-earned cash, and a demolition of your once-glorious reputation. Professional help is strongly encouraged… @lacuochina